About Scott Cooney

Scott Cooney Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on



Author Archives: Scott Cooney

The Hub in Honolulu: A Virtual Tour

September 17th, 2014 | by Scott Cooney

The Hub, a progressive coworking organization serving to help mission-driven entrepreneurs around the world get their businesses off the ground,


The HUB comes to Honolulu

June 4th, 2013 | by Scott Cooney

This is part of a series of articles written about Envision Hawaii, Honolulu’s monthly First Tuesday gathering that showcases the


Green Business Newsletter

April 24th, 2013 | by Scott Cooney

Thanks for your interest in the Better Business newsletter! We send out one email a week with the coolest and


Go Carbon Neutral (or Better) with Pear Energy: CEO Interview Series

March 20th, 2013 | by Scott Cooney

Businesses and families looking to cut their carbon emissions have a lot of options these days. One inexpensive and extremely effective way to cut carbon emissions and help fight climate change is to offset your company or household footprint with carbon offsets. Pear Energy is a company that provides carbon offsets for businesses and homes. For the cost of a couple of cups of coffee a week, most businesses can go carbon neutral with Pear Energy and help the company drive investment on a large scale into new renewable energy projects.


Options for Investing in Sustainability and the Cleantech Economy

January 1st, 2013 | by Scott Cooney

The field of impact investing has revolutionized the concept of investing for more than just profits. There are good trends. Private sector investment in green technology and other eco-friendly businesses is booming. So…you’re not alone, and the growth in these markets means that more money will continue to flow in, and, as the saying goes, a rising tide lifts all ships


Impact Investing: the Game

August 21st, 2012 | by Scott Cooney

Imagine if, instead of browsing stocks like General Motors, Research in Motion, or Constellation Wines, investors instead took their money


Loca-vesting: Invest Local and Build Communities

August 8th, 2012 | by Scott Cooney

The local first movement has a new frontier: locavesting. Friday’s stronger than expected jobs reportshowed several indications of economic growth. Every sector grew, including construction, manufacturing, and agriculture. Imagine what would happen if we could actually drive investment capital to Main Street! One way to make that happen is embodied in a term I heard for the first time yesterday: Locavesting.


Nominate a Green Business Hero: $150 prize!

July 5th, 2012 | by Scott Cooney

We spend a lot of time blogging about the what’s, how’s and why’s of green entrepreneurship, and we feel we would like to focus a little energy on the who’s this month. It’s Independence Day in America, and we would like to use the occasion to promote independence from all the things we think are wrong with the world: big oil, GMO’s, too-big-to-fail banks, plastics, and the like. We’d like to celebrate the heroes of the new economy. The small and mid-sized businesses that are changing the world, regenerating natural resources, creating sustainable jobs that aren’t just outsourced at the first convenient moment



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