Activism

string(10) "activism-2" Loading...

1% For the Planet Program: Network with Like-Minded Businesses

In 2002, Yvon Chouinard (founder of Patagonia) and Craig Mathews started the 1% for the Planet Program as a way of bringing together companies that want to help the environment and help other companies do the same. Its mission is to “build and support an alliance of businesses financially committed to creating a healthy planet.” Member companies range from large corporate entities to small non-profits all over the world.

Locals Do It Better: GoVoluntr Helps Small Businesses with Effective Cause Marketing

Cause marketing is complex, challenging and costly. Despite these known challenges both local organizations and businesses recognize the efficiency of cause marketing as a revenue booster and an awareness platform. These are the clear hurdles for social innovation, but ones that if confronted can reap substantial rewards for everyone involved.

A platform like GoVoluntr’s Volunteer Rewards might just do the trick. Businesses can provide discounted goods and services as a reward for volunteering hours with non-profits or choose to use products to endorse a specific cause. “Free stuff” can be an effective motivator to volunteer, especially for those individuals who aren’t yet familiar with the natural rewards of helping out.

January 10th

Occupy Wall Street Is About Sustainability and Ecological Innovation

Much has been said in recent months about the Occupy Wall Street movement and its link with a broader movement to rein in wastefulness and unsustainable business practices through entrepreneurial innovation. Occupiers are often critiqued as being off-message or, worse, not having a message. Other times Occupiers are accused of being too vague or hypocritical. It seems most of middle America would rather complain about pictures of Occupy Wall Street protesters holding Starbucks coffees than actually listen to their grievances. The most common charge waged at the group is that they don’t really know what they’re protesting, that it’s generalized liberal ambiguity. However, if you read between the lines, there are several clear messages emanating from Occupy Wall Street and they are perfectly aligned with environmental responsibility and sustainability:

January 4th

US Congress Worth Over $2 Billion: Wealthy Lawmakers Mostly the Top 1 %

Do people become politicians because they are rich or are they rich because they are politicians? Whichever the case, such a high proportion of wealthy lawmakers is just not a healthy situation.

According to a Roll Call analysis of US Congress members’ financial disclosure forms, the collective net worth of American lawmakers jumped 25 percent to over $2 billion in just the last two years — with 50 of the richest Congressmen and women accounting for 90 percent of the increase.

January 2nd

8 Trends That Will Impact Social Entrepreneurs in 2012

2011 was full of good news for social entrepreneurs. And 2012 promises to be even more exciting. Here is what I think social innovators will build upon in the New Year! We saw social enterprises created out of cooperatives and clean tech. Non-profits came out of their comfort zones and many for-profit companies took on a more holistic vision. The local and occupy movement created opportunities, previously un-imagined. Overall, social entrepreneurship came of age and is raring to go into 2012!

December 30th

What Non-Profits Can Learn From Coca-Cola?

Melinda Gates, through her travels for the Gates Foundation in the developing world, sees that poverty-stricken areas do not have a lot of things we take for granted- clean surroundings, clean water, sanitation or electricity. But she is astounded by what they do have- Coke. At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?

December 21st