Many of us are willing to regularly give from our own pockets to a worthy nonprofit or cause, but sometimes we may refrain from doing so, in part because we just don’t know which organizations are doing great work, and in part because we may feel as if we can’t afford to give enough to […]
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A lot of shopping that we do is all about me. Or about you, if you prefer. We shop for the products that we want, solely for the purpose of meeting our own needs, with little thought given to the companies behind the products, the resources necessary to produce those products, or to those other […]
It’s great to see collaboration between two radically different types of organizations, with the end result being a win-win situation for both of them, while also serving to meet a common need in the community. Uber is teaming up with Goodwill tomorrow, May 3rd, and making it easy to spring clean closets while supporting an […]
In a move that should make the process of donating to charity simpler, faster, and virtually effortless, a new service enables automatic micro-donations, based on when and where you spend your money. Changefolio allows users to sync their bank accounts and set up customizable donation rules, in order to give a little bit to charity […]
In principle, I think that just about everyone supports giving to charity, but in reality, most of us don’t make the effort to pull out the checkbook and donate some of our income to a charitable endeavor. But a new website aims to make it simple to donate to charity, and it doesn’t cost you […]
The simplest and most accessible kind of charitable initiative is one which doesn’t take any effort from us as the giver, and one which doesn’t actually take any of our money out of our pocket, but still supports charitable causes. That’s the idea behind the program from a UK mobile network “founded on the idea […]
A key component to sticking with your self improvement goals is accountability, and a new social enterprise startup aims to help users put their money where their mouth is, by tying commitment to philanthropy and holding them financially accountable for their failure. Making commitments to self improvement programs, whether it’s a goal of eating better […]
It’s quite telling that in our hyper-connected and over-sharing internet world, one of the most popular things for people to post (other than GIFs of funny cat stunts) is a selfie. For those of you who missed the memo, a selfie is a self portrait. What does that say about our society when we think […]
Making a difference in someone’s life isn’t nearly as hard as you might think, and sometimes it’s the simplest of things that people really need – such as getting enough food to eat. And you don’t necessarily need to give up something in order to help feed the hungry, as this program from Mogl demonstrates. […]
Wouldn’t it be cool if there was a customer loyalty app that not only earned you cash back, but also helped to act as a crowdfunding mechanism for supporting community projects doing good work? Well, you’re in luck, because now there is, thanks to The Spring. Brought to you by the team behind Carrot Mob, […]
Danone is a company who definitely puts their money where their mouths are. They are a French food-products multinational corporation which claims world leadership and stewardship in fresh dairy products. Here, in America, you may know them better as Dannon – as in Dannon yogurt. In addition to its quality dairy products, the Groupe Danone […]
Studies have shown that the under-30 crowd values small, local businesses over big box stores. These same studies have also noted that many people in this generation would spend more money and be willing to pay more for the same service to a company who gives back to a community. So what happens when a business is created to earn profit and give back to the community? Dreams come true.
Close your eyes. Imagine you’re back in grade school learning the alphabet, introductory math, and that the opposite sex has cooties. I’m sure your memory includes classrooms full of school supplies, but most importantly, classroom desks.
In sub-Saharan Africa, there are over 95 million children in school who do not have desks. This simple piece of furniture is something we often take for granted, but can drastically change a child’s educational experience. Now, Arch Bishop Desmond Tutu is the patron of this campaign to ensure all students in Africa have a desk.
Have you wondered what happens to the miniature, half-used shampoo bottles after your hotel stay? Do you have a better use for stationary at the end of the school year other than recycling or trashing? Millions of tons of useful items are sent to landfills every year while there are needy citizens with no access to them. What if the wasted but useful inventory was connected to charities helping these communities? No-brainer right? Right. Bin Donated is putting this common sense idea into practice.
In 2002, Yvon Chouinard (founder of Patagonia) and Craig Mathews started the 1% for the Planet Program as a way of bringing together companies that want to help the environment and help other companies do the same. Its mission is to “build and support an alliance of businesses financially committed to creating a healthy planet.” Member companies range from large corporate entities to small non-profits all over the world.
Cause marketing is complex, challenging and costly. Despite these known challenges both local organizations and businesses recognize the efficiency of cause marketing as a revenue booster and an awareness platform. These are the clear hurdles for social innovation, but ones that if confronted can reap substantial rewards for everyone involved.
A platform like GoVoluntr’s Volunteer Rewards might just do the trick. Businesses can provide discounted goods and services as a reward for volunteering hours with non-profits or choose to use products to endorse a specific cause. “Free stuff” can be an effective motivator to volunteer, especially for those individuals who aren’t yet familiar with the natural rewards of helping out.
Melinda Gates, through her travels for the Gates Foundation in the developing world, sees that poverty-stricken areas do not have a lot of things we take for granted- clean surroundings, clean water, sanitation or electricity. But she is astounded by what they do have- Coke. At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?
I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green.
Do you know there are a billion people on the planet who don’t have access to clean water? This is the main driving force behind Charity: Water’s mission.
Most of us have never really been thirsty. We’ve never had to leave our houses and walk 5 miles to fetch water. We simply turn on the tap, and water comes out. Clean. Yet there are a billion people on the planet who don’t have clean water. Charity Water invites you to put yourself in their shoes.