Published on June 19th, 2009
Here’s an idea that comes from outside the green business world, but has much to offer us and I think should be repeated all over.
In London, KiosKiosk is a simple, powerful, powerfully fun idea: Create an attractive temporary space for upcoming (but ready to sell) businesses to be at, in a high traffic area. At no cost.
Backed by the London Sustainable Development Commission, businesses just need to submit a brief form describing what they’d like to use the kiosk for, when, and why they are a good idea for the KiosKiosk and vice versa.
While the KiosKiosk is focused on creative/design/arts/music businesses, such an idea could, and should be replicated for green startups, many of which, like any small company, may not have the funds or credit history to get a full fledged, full time space. Since there is no rent to pay, this could also be used by companies to create, say, memorable experiences and activities out of the space, of lasting promotional value and social media worthy mentions, growing their online business, for example.
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