As the Important Media accounts manager, I answer all the inbound emails for our network of sites. I work with companies everyday to help promote their brands, whether it’s a helping out a local solar organization or sharing the cool products from a sustainable kitchenware company. However, I also filter through a gazillion emails from people trying to […]
If you’re a business owner, you’re probably looking for ways to get the word out about your company, and there are lots of tips and tricks for how to make your way in the world of marketing. As the Accounts Manager for Important Media, I see all manner of pitches everyday: some good, some great, […]
Native advertising, or native content, is an advertising form that helps share the story of your brand, and can help boost your marketing ROI.
A Triple Bottom Line Business focuses on people, planet AND profit, building a business that is good for us all.
Small Business Saturday is a smart way for green businesses to emphasize their sustainability goals to their communities.
As a new small green business owner, you can demonstrate to employees that you value their health while also keeping costs as low as possible.
Social, cultural, and economic barriers exist that prevent women entrepreneurs in developing countries from joining the drive for clean decentralized energy initiatives.
Corporations have started to purchase eco-businesses in mass. What’s happening here?
Green businesses can replace Columbus Day festivities with Indigenous Peoples Day to demonstrate cultural sensitivity as part of a broad sustainability agenda.
Blue Moon Box is a start-up business that brings a new box full of science, technology, engineering, and math educational tools to your door every month to entertain and inform impressionable young students.
Businesses are talking a lot about the UN’s sustainable development goals (SDGs). What’s needed to shift businesses to action, as the Millennials want?
The Social Capital Markets conference in San Francisco featured a number of great panels on impact investing. One in particular that caught my eye was called “Unearthing impact investment: how major institutions are deploying capital for good.” The panel was advertised to cover topics we “don’t normally think of as impact investors” and how they […]
In this first article in a series,you’ll learn how recycling then remanufacturing plastic has real eco-business potential.
I love coworking in San Francisco at Eco-Systm, a dedicated green coworking community. Learn why coworking spaces are so important for freelancers.
Nine-year old Mikaila Uhner of Sugar Land, Texas expects to sell 140,000 bottles of her BeeSweet lemonade with lemon this year. Whole Foods has now picked her lemonade to sell in 32 of its stores.
Women eco-entrepreneurs in the solar energy industry are taking action for empowerment, diversity in careers, and extending access to energy to impoverished areas of the world.
Jeffrey Hollender is the author of 7 books, a serial eco-entrepreneur, co-chair of the American Sustainable Business Council, and teaches at NYU. He may be best known for his role in co-founding Seventh Generation, one of the pioneers of greener and healthier household cleaning products. Recently, I had a chance to catch up with Mr. […]