Ecopreneurist

American Express, in partnership with NBC Universal, is holding a competition to “Shine A Light” on an “inspiring” small business.

I find so many of you inspiring, I’m thinking: Could it be you?

They are looking for small businesses that are:

• Innovative
• Give back to the community
• Demonstrate a “customer first” mentality.

If so, they want to hear your story and you might win a $100K grant in cash and marketing support from American Express. Read the rest of this entry »

Having spent considerable time discussing how ecopreneurs can get a piece of the stimulus money, I was eager to read the new Green Stimulus Guide published by The Green Research Council.  A 83-page document, it summarizes all the various opportunities presented by the stimulus package.

The Guide is filled with lots of information and hundreds of links to sites where more info and funding applications can be found.

The Guide starts by explaining the American Recovery and Reinvestment Act of 2009 (ARRA) and how it breaks down. Contained within the Guide is info about Green Energy Initiatives (DOE), Tax Credits, Green Environmental Projects (EPA)  Green Transportation Initiatives (DOT), Green Building Initiatives and Green Jobs/Job Training. It provides a modest number of “tips” and information as to how to actually land stimulus money which will be helpful to many people outside the Beltway. One that stuck out to me was contained within the “How To Apply” section: Read the rest of this entry »

We have heard too may times now that the dismal economy does not bode well for investments in funds or real estate. And given the credit crisis, people are not regarding their favorite banks as reliable either. However, all this might just be a cloud with a silver lining when it comes to entrepreneurs. Read the rest of this entry »

Eleven government agencies participate in the Small Business Innovation Research program which makes grants to science and technology-based firms.  EPA and NSF just announced the open proposal window for applications “for small businesses to grow, add workers, and expand into new markets.”

Both programs will be accepting applications for Phase I funding. These are small grants: A total of $70,000 is available in funding for each EPA Phase I award. The NSF’s SBIR Phase I solicitation funding is $150,000 per award. One expert told me that it probably means 5 awards from EPA and 6 awards from NSF for grants ranging from $15k to $25k each.

Under Phase I, the scientific merit and technical feasibility of the proposed concept is investigated…Through this phased approach to SBIR funding, EPA can determine whether the research idea, often on high-risk advanced concepts, is technically feasible, whether the firm can do high-quality research, and whether sufficient progress has been made to justify a larger Phase II effort.

Read the rest of this entry »

One of the glaring absences in the discussion of how to use social media to achieve marketing goals is the lack of established marketing terms. Since green businesses are big users of Twitter, I think we need to have this conversation!

Traditional marketing terms are just words that have used for quite a long while to name different ways of accomplishing marketing goals.Though tactics may have changed from relying on newspapers to relying on television advertising to new interest in social media, the goals and what we want to accomplish in the end have remained the same. That’s why I find it odd that perfectly good words like “impressions” and “reach” are so often absent from the discussion on social media.

Let’s review.

In advertising terms, “impressions” means how many times a consumer sees your message. This is measured across media. A TV viewer may see your commercial 5 or more times before it registers or sparks their interest in your product. Media buyers calculate the number of times specific consumers see a commercial before making the buy.

“Reach” refers to the actual number of consumers who see your message once. Obviously the more of your target consumers you reach often, with lots of impressions, the greater the chances she’ll buy your product.

And, so I ask, why does this topic not come up in discussions of social media? Yes, people do talk about followers and friends and quality followers and friends and fans and number of followers on Twitter, Facebook, SU, Myspace, etc, etc. This does address the concept of “reach” – sort of.

But what about impressions? Especially on Twitter, we usually tweet a post or an interesting thought…once. And, of course, at least, I’d say 80-90% of our followers don’t even see the tweet…unless it is retweeted. Of course, that is often the goal, but, what about if we tweeted one message a number of times to ensure that all of our key target sees it? Would that be considered bad twettique? Is that abusing our followers? Would we rapidly have deluge of people “unfollowing”? Read the rest of this entry »

You gotta spend money to save money. For energy efficiency upgrades, that saying couldn’t be more timely or accurate.

Energy efficiency programs and rebates are getting a real shot in the arm from, among other things, the stimulus package, plus many other federal, state, and local programs. As a result of the stimulus package, energy efficiency tax credits have been raised from 10% of cost to 30%. The maximum credit has been raised from $500 to $1500, and more expensive upgrades, such as solar panels, solar water heaters, and geothermal pumps are not limited to the $1,500 maximum. The $200 tax credit cap on efficient windows has been removed, however Read the rest of this entry »

Yesterday I received another email from small businesses asking for advice on where to get financing so I put together this list.  Three out of the four the resources are recycled Ecopreneurist.com posts.  I simply gathered them in one place:

How To Finance A Green Business by Leah Edwards is an excellent post that covers four potential sources of cash for green businesses: SBA loans, social-venture venture capital funds, Friends-and-Family financing and partnering with a nonprofit organization.

Recently, Leah also posted about Financing for Energy Efficiency Improvements. In that discussion she talked about how some private banks are starting to offer “green loans” for the financing of clean energy systems or energy efficiency improvements. These same banks may offer small business loans for green businesses. Community banks often favor green loans so after you read the post, if it seems like an option check with your community bank.

Read the rest of this entry »

The Green Jobs National Conference that starts today in Washington, DC, includes a Greens Job Advocacy Day on Capitol Hill.  Advocacy days like these are a time when labor, environmentalists, community activists, businesses and academics descend upon our elected officials. These disparate groups come from all over the country.  They will likely break into groups by state, perhaps congressional districts and get to know each other.  They will go to their elected officials to talk about an agreed upon set of issues. In other words everyone will be on message when they get face time with the representative or key staff people.

Today, people representing our interests—but who do not necessarily have paid lobbyists like big oil and the auto manufacturers—get to lobby in Washington, to make a difference.  And, ecopreneurs stand to be huge recipients of green jobs policies and legislation.  Many of the issues lobbied for today would mean more incentives, funding and support for you.

What are they going to talk about? According to the Advocacy Day Leave-Behind Document (that contains much more information about the specific recommendations), they are going to ask Congress and the administration to include policies that will create green jobs in the economic recovery package:

Energy efficiency and Infrastructure upgrades.

• Expand tax incentives for energy-efficient homes, commercial buildings and products;
• Increase funding for the Weatherization Assistance Program;
• Support a Clean Energy Corps;
• Fund the Energy Efficiency and Conservation Block Grant with a specific emphasis on large-scale, block-by-block retrofit projects;
• Invest in capital funding to repair and upgrade water, waste-water, and storm-water systems to ensure that we have safe, adequate water supplies for people and wildlife. (The American Public Works Association (APWA) estimates that every $1 billion invested in infrastructure generates about 35,000 jobs for engineers, construction workers, plumbers, architects, maintenance workers and many others.)

Read the rest of this entry »

Is your Resolution to Kickstart the Next Clean Revolution?

A post by contributing writer Melissa Chungfat.

I talked to one of my friend’s yesterday and she told me that the staff Christmas party wasn’t nearly as joyful as in previous years. Half of the people who came to the party were let go. There have been record layoffs since the economy has gone south, and it’s hard to talk to someone whose family hasn’t been impacted in some way. Read the rest of this entry »

As credit tightens up and business conditions worsen in what has now been officially declared as a recession, small businesses that rely on funding are the first to suffer.

Responding to the sharp economic downturn facing the nation, a group of seven leading nonprofits that offer lending and support services to small businesses are taking swift actions to help entrepreneurs challenged by higher costs, declining sales, and tightening credit.

Leaders of the seven organizations came together last month in Albuquerque, NM, to share their approaches, including: customizing their counseling and coaching services to help businesses adapt to the economic downturn, implementing new technology and reconfiguring staff to increase loan production, and developing new loan products and financial counseling services for credit-challenged customers. Read the rest of this entry »