Marketing

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5 Ways to NOT Pitch Content

As the Important Media accounts manager, I answer all the inbound emails for our network of sites. I work with companies everyday to help promote their brands, whether it’s a helping out a local solar organization or sharing the cool products from a sustainable kitchenware company. However, I also filter through a gazillion emails from people trying to […]

July 13th

5 Awesome Tips for Inbound Marketing for Digital Marketing 101

Our media company offers a range of news and lifestyle sites that inform and educate readers, but we’re also in the business of promoting cool brands with our inbound marketing services. This digital marketing technique can help even small businesses become more successful online, and it’s a key topic in the conversation about boosting SEO and […]

January 29th

How to Effectively Position a Green Brand

If you’ve got a great green product or service, but you’re struggling to effectively position your green brand and market it so that it captures the attention of your target audience, this video, from Carolyn Parrs of green marketing firm Mind Over Markets, might help you to dial in your efforts so they’re compelling and […]

September 8th

Learn to Promote Your New Facebook Page

Once you’ve got your product, and have built a website to market and sell it, it’s now time to focus on trying to drum up some attention for your business. So you turn to one of the world’s largest communities, Facebook, and create a page for your business, because that’s where billions of people turn […]

March 10th

Eco-Eating Meets Foodie Culture

A series of new reports confirms an important trend for Organic and Natural products companies- yup – we’re going mainstream! The explosion of “Foodies” is driving an increased interest in natural and organic foods. As those interested in stretching their culinary horizons find both delicacies and the richer taste of sustainable food, the market has […]

September 12th

Eco-Friendly Business Promotion Techniques

Taking steps to become eco-friendly can serve as a promotional bragging right, elevating the status of your business in the eyes of the consumer public. In short, it’s a win-win on the promo front. So if you’re looking for a few good ways to greenify when it comes to touting your business and your brand, […]

September 5th

“Oh Yeah – We’re On Facebook” is Not a Social Media Strategy

While traditional brands suffer from this misconception as discussed in this great article in Venture Beat, for natural brands the missed opportunity to capitalize on the online green community is breathtaking.  Unlike the mass market of traditional brands, the green world lives and breathes online! Unless you live in enclaves like Portland/Boulder/ Marin, it’s easier […]

July 26th

Expecting More From Business — Common Wealth Contributions By Business (Part 2)

Oringally posted at the  SAP Business Innovations for Sustainability blog, cross posted with permission This blog is a follow up to my prior blog Expecting More From Business — Common Wealth Contributions By Business (Part 1) where I discuss the book Betterness: Economics for Humans, by Umair Haque as a new standard for how we measure the contributions of business to society. […]

July 22nd

Expecting More From Business — Common Wealth Contributions By Business (Part 1)

This blog originally posted to the SAP Business Innovations for Sustainability Blog, cross-posted with permission. Common Wealth Contributions By Business Much to the annoyance of some past bosses, I have a habit of asking in meetings, “Why are we doing this, and what are we hoping to achieve?” The economic turbulence of the last dozen years has led to […]

July 18th

3 Steps to Great Content Marketing For Green Brands

It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase.

Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties.

July 9th

Green Business Newsletter

Thanks for your interest in the Better Business newsletter! We send out one email a week with the coolest and best business headlines from the world of sustainability. To keep the Better Business Newsletter as relevant as possible, we’d love to hear from you about how we can best serve you, so please post a comment […]

April 24th