Browsing the "Marketing" Category

Electric Cars Hold You Back, Claims Lexus Hybrid Ad

May 12th, 2014 | by Derek Markham

A new video from Lexus seems to take a shot at plug-in cars, claiming the technology “can actually hold you back”, and running a photo of an EV parking spot with the words “Reserved for Someone With Four Hours to Kill”. It’s a ridiculously&hellip


Top Strategies For Targeted Residential Solar Marketing

March 4th, 2014 | by Derek Markham

Originally published Grid Freedom. Electrical contractor Dan Sullivan felt the temptation of expanding into the solar market in early 2002. Seeing it as a way to diversify and significantly expand his business, the San Diego based Sullivan answered&hellip


Eco-Eating Meets Foodie Culture

September 12th, 2013 | by Maryanne Conlin

A series of new reports confirms an important trend for Organic and Natural products companies- yup – we’re going mainstream! [&hellip


3 Steps to Great Content Marketing For Green Brands

July 9th, 2013 | by Maryanne Conlin

It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase. Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties


Green Business Newsletter

April 24th, 2013 | by Scott Cooney

Thanks for your interest in the Better Business newsletter! We send out one email a week with the coolest and [&hellip


Four Steps For Social Media Success at ExpoWest

March 6th, 2013 | by Maryanne Conlin

As the booths get unpacked, stations get prepared and materials unloaded the last thing on your mind at Expo West might be your social media strategy for the show. But with top brands, buyers and consumers in the natural foods industry all converging on Anaheim this week, there is no better time to reach this large audience of potential partners


Breaking Into The Mass Market With A Green Offering

March 5th, 2013 | by Green Steve

Developing an environmentally focused product or service can sometimes lead to companies restricting their potential customer base. While it is vital to get an initial foothold in the green and ethical sphere where consumers and businesses are actively looking for the solutions you offer, to reach more people and make more of a difference, the mass market has to be pursued


50 Shades of Green

December 6th, 2012 | by Maryanne Conlin

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades



Back to Top ↑