Marketing

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Will Consumer Cutbacks on Back-to-School Hurt Green Businesses?

Well maybe. Manufacturers and retailers of school supplies have been worried this year about how the lousy economy will impact consumer spending in the traditional back-to-school season, late July- mid September….depending on where you live. Back-to-School is the second biggest retail selling season (after Christmas) for retailers and for some manufacturers (backpacks, school supplies, etc.) […]

August 17th

How To Make A Green Pitch Without Greenwashing

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. To capture as much information on new ideas and products coming from the convention as I could I went out and got a […]

August 16th

Five Consumer Benefits You Need To Sell Green

All the talk about benefits vs. features in last week’s post, Green Consumers Pull Back- Now What? Recession Strategies For Eco Businesses, reminded me of an NAHB article on green homes in which William H. Kreager, an architect at Mithun Architects+Designers+Planners who specializes in sustainable projects, suggests that there is a “trifecta of benefits” builders […]

August 13th

Green Is The Theme For Convention

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. This week John is writing about his experiences at his national convention… I am at the Proforma national convention this week, a gathering […]

August 12th

Wanted: Sustainable Businesses

Looking for some exposure? Green Living Project, a media production, marketing and entertainment company, is looking for new sustainable business projects to document. Its all part of a new “sustainability platform [designed] to market and promote stories about successful sustainability projects around the globe.” Using video, still photography and audio recordings, GLP creates case study […]

August 11th

Green Consumers Pull Back – Now What? Recession Strategies For Eco Businesses

I’ve been carefully watching sales of green products during this current downturn; analyzing the double-whammy impact of inflation and unemployment. While, as I wrote in Worried About The High Cost Of Green Products? Inflation Will Help, the price differential between organic and natural products and their traditional counterparts, may narrow, falling consumer incomes may make […]

August 10th

Organic Spa Tote II from Gemline

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Another example of the speed at which the green promotional products industry is changing is the second generation of the Organic Spa tote […]

August 9th

Bisphenol A’s Impact on the Promotional Items Industry

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Everyone knows that the plastic bottles for packaged water are bad for the environment and bad for your health. The promotional items industry […]

August 7th

3M Goes Green

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Like your 3M Post-it notes but are concerned about their impact on the environment? Well so is 3M and starting in 2007 they […]

August 6th

Bamboo in the Bath

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Managing or starting up an eco spa? Trying to “green” your fitness center? Launching a new green hotel? Then this may be for […]

August 4th

4 Eco Ways to Get Green With Coupons

In a tough economy consumers look for ways to save money and this year is no exception. Coupon use has increased across all income levels and across product categories. Analysis by Scarborough Research found that the biggest users of grocery coupons counter-intuitively, tend to be higher income households and those users tend to spend more. […]

July 31st

Smencils

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. What do you get when you combine recycled newspapers, #2 graphite and the breezy scent of bubble gum. Well of course that would […]

July 28th

How To Use Green Social Media – Let Me Count The Ways

Everyone is wondering what to do about social media. How does it fit into a marketing plan? How does it fit into a business plan? Should we engage? How much? What is this thing called social media? An article Where Does Social Media Sit in a Firm? Probably Many Places in Marketing &Strategy Innovation Blog, […]

July 26th

GreenWare Cups

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. GreenWare cups resemble clear plastic cups but are made from a resin derived from corn called Natureworks® PLA (polylactic acid) resin. If you […]

July 21st

Green Market Research in Six Easy Steps

Guest Post: This is the second guest post by Jennifer Kaplan who teaches a market research course at Marymount University in Arlington, VA and is a partner in the marketing consultancy, Greenhance LLC. — Leah So you want to get consumers to tell you what they will buy, when they will buy and why they […]

July 19th

Greening Business

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. The world often perceives marketing as a wasteful practice. However, it is still essential in every business. The good news is that companies […]

July 18th