Marketing

string(9) "marketing" Loading...

Green Marketing Lessons for Entrepreneurs

Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics.  I had the privilege of guest […]

April 2nd

Nature Woven Helps Add Greener Billboards to Cityscapes

Billboards take a fraction of our attention but are environment intensive. Signs are key to marketing and advertising so its high time we thought about how we can lower their impact. Our favorite stores will print thousands of signs to advertise just one promotion.

But what happens after the sale?

February 22nd

Clorox Launches Mobile App That Reveals Ingredients in its Products

The Clorox Company last week launched its new Ingredients Inside smartphone application and mobile website. Now smartphone users have immediate access to information about Clorox ingredients for their household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada. Next Step? Explain how the ingredients affect planet and human health.

January 26th

Showcase Your Green Business On Ecopreneurist Through Featured Posting

The editorial team at Ecopreneurist is excited to introduce a brand new sponsored feature called “Your Idea: In Focus”. This paid platform will serve as a launching pad for the best ideas in sustainable business and eco-entrepreneurship!

There is a ton of awesomeness going on in the eco-business world, and unfortunately we cannot cover it all. So here is a way you can feature the next big thing on Ecopreneurist. If you have a great story on how your business or product can help the green business mission, here is your chance to reach our readers!

January 5th

Leaping Bunny Serves Up a Cruelty Free Holiday Bonanza

In a recent poll by ORC International a full 60% of those who responded said they were more likely to buy a product that had not been tested on animals. In the past there was often no way of knowing which products involved animal testing and which ones did not, but Leaping Bunny has changed this over the last fifteen years. Administered by the Coalition for Consumer Information on Cosmetics (CCIC), the Leaping Bunny Program provides clear guidelines and certification for cruelty-free products from hundreds of companies.

December 20th

Top 10 Green Marketing Campaigns

I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green.

October 26th

'Groupon Rewards' Hopes to Increase Repeat Business and Understand ROI

Enough has been written about Groupon and its business ideology, with many denouncing the idea as one that hurts small businesses in the long run. The biggest drawback was the complaint that the program does not bring customers back in most cases, creating an un-sustainable marketing plan. The company is trying to change that and is rolling out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. Merchants can sign up starting today and consumers will start seeing the rewards in October.

September 29th

Ecopreneur Interview Series: eco-love wines

Part 18 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Andrea & Robin McBride, founders of eco.love wines.  Eco.love wines produces accessible, beautiful, sustainable, and tasty wine. 1) Why did you start your company? We were running a business importing and distributing sustainable wines from New […]

May 20th

Ecopreneur Interview Series: BungoBox

Part 17 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Tom Cannon, the CEO and co-founder of BungoBox.  BungoBox rents reusable plastic moving bins as an alternative to cardboard boxes. 1. Why did you start your company? We started our company because we realized the need for […]

May 18th

Ecopreneur Interview: Orontas

Part 16 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Chris from Orantas.  Orontas is a sustainable oil company who has just launched a line of non toxic, biodegradable and beautifully designed bike care products. 1) Why did you start your company? We get “why” and “how” […]

May 11th

Ecopreneur Interview Series: Sustainable Life Solutions

Part 15 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Dianne Martz, co-founder of Sustainable Life Solutions.  Sustainable Life Solutions partners with electricity providers, and also market directly to consumers, to provide smart ideas and products to help people consume less energy and save money doing so. […]

May 9th