Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics. I had the privilege of guest […]
Billboards take a fraction of our attention but are environment intensive. Signs are key to marketing and advertising so its high time we thought about how we can lower their impact. Our favorite stores will print thousands of signs to advertise just one promotion.
But what happens after the sale?
We love Chipotle. Here is one more reason why. The restaurant chain (I refuse to call it fast food anymore) ran a lengthy animated ad during the Grammy’s last weekend that spoke about sustainable food farming and more. Worth a watch and a great lesson on how food companies can get it right.
The Clorox Company last week launched its new Ingredients Inside smartphone application and mobile website. Now smartphone users have immediate access to information about Clorox ingredients for their household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada. Next Step? Explain how the ingredients affect planet and human health.
The editorial team at Ecopreneurist is excited to introduce a brand new sponsored feature called “Your Idea: In Focus”. This paid platform will serve as a launching pad for the best ideas in sustainable business and eco-entrepreneurship!
There is a ton of awesomeness going on in the eco-business world, and unfortunately we cannot cover it all. So here is a way you can feature the next big thing on Ecopreneurist. If you have a great story on how your business or product can help the green business mission, here is your chance to reach our readers!
In a recent poll by ORC International a full 60% of those who responded said they were more likely to buy a product that had not been tested on animals. In the past there was often no way of knowing which products involved animal testing and which ones did not, but Leaping Bunny has changed this over the last fifteen years. Administered by the Coalition for Consumer Information on Cosmetics (CCIC), the Leaping Bunny Program provides clear guidelines and certification for cruelty-free products from hundreds of companies.
The GoGreen Conference brings together businesses for one day to discuss sustainable business practices on a regional level. The conference caters to both established companies and start-ups who want their businesses to be more sustainable without sacrificing profits.
Wal-Mart stores in China have been mislabeling pork products as “organic,” even though the meat is not organic. This isn’t the first time Wal-Mart stores not only in China but the United States, as well, has mislabeled products as “organic,” so be sure to double-check organic products when buying them at Wal-Mart stores.
I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green.
Enough has been written about Groupon and its business ideology, with many denouncing the idea as one that hurts small businesses in the long run. The biggest drawback was the complaint that the program does not bring customers back in most cases, creating an un-sustainable marketing plan. The company is trying to change that and is rolling out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. Merchants can sign up starting today and consumers will start seeing the rewards in October.
Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version).
Large manufacturers will continue to drag ecopreneuers to court, so be 100% honest and transparent in your marketing claims. The truth is on your side after all.
Part 18 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs. Today, Krates interviews Andrea & Robin McBride, founders of eco.love wines. Eco.love wines produces accessible, beautiful, sustainable, and tasty wine. 1) Why did you start your company? We were running a business importing and distributing sustainable wines from New […]
Part 17 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs. Today, Krates interviews Tom Cannon, the CEO and co-founder of BungoBox. BungoBox rents reusable plastic moving bins as an alternative to cardboard boxes. 1. Why did you start your company? We started our company because we realized the need for […]
A visual explanation of Crowdsourcing. Crowd sourcing is all around us, used by brands we use everyday. But what is Crowdsourcing and how do companies profit from it? via A Visual Explanation of Crowdsourcing – INFOGRAPHIC.
Part 16 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs. Today, Krates interviews Chris from Orantas. Orontas is a sustainable oil company who has just launched a line of non toxic, biodegradable and beautifully designed bike care products. 1) Why did you start your company? We get “why” and “how” […]
Part 15 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs. Today, Krates interviews Dianne Martz, co-founder of Sustainable Life Solutions. Sustainable Life Solutions partners with electricity providers, and also market directly to consumers, to provide smart ideas and products to help people consume less energy and save money doing so. […]