Marketing

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Top 10 Green Marketing Campaigns

I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green.

October 26th

'Groupon Rewards' Hopes to Increase Repeat Business and Understand ROI

Enough has been written about Groupon and its business ideology, with many denouncing the idea as one that hurts small businesses in the long run. The biggest drawback was the complaint that the program does not bring customers back in most cases, creating an un-sustainable marketing plan. The company is trying to change that and is rolling out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. Merchants can sign up starting today and consumers will start seeing the rewards in October.

September 29th

Ecopreneur Interview Series: eco-love wines

Part 18 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Andrea & Robin McBride, founders of eco.love wines.  Eco.love wines produces accessible, beautiful, sustainable, and tasty wine. 1) Why did you start your company? We were running a business importing and distributing sustainable wines from New […]

May 20th

Ecopreneur Interview Series: BungoBox

Part 17 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Tom Cannon, the CEO and co-founder of BungoBox.  BungoBox rents reusable plastic moving bins as an alternative to cardboard boxes. 1. Why did you start your company? We started our company because we realized the need for […]

May 18th

Ecopreneur Interview: Orontas

Part 16 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Chris from Orantas.  Orontas is a sustainable oil company who has just launched a line of non toxic, biodegradable and beautifully designed bike care products. 1) Why did you start your company? We get “why” and “how” […]

May 11th

Ecopreneur Interview Series: Sustainable Life Solutions

Part 15 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Dianne Martz, co-founder of Sustainable Life Solutions.  Sustainable Life Solutions partners with electricity providers, and also market directly to consumers, to provide smart ideas and products to help people consume less energy and save money doing so. […]

May 9th

Ecopreneur Interview Series: Freally

Part 12 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Eric Bae, founder of Freally.  Freally is an online recycling and exchange website that helps its users to give away and receive free things. 1) Why did you start your company? There were a few motivations […]

April 25th

Ecopreneur Interview Series: five Accessories

Part 11 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Christine Hutchinson, founder of Five Accessories. Five Accessories offers eco and fair trade unique designer handbags & wood jewelry from FIVE countries. 1) Why did you start your company? We were on our honeymoon in Bali […]

April 20th

Ecopreneur Interview Series: Clean + Green

Part 10 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Quincy Yu is founder of SeaYu Enterprises, makers of Clean+Green eco-friendly pet cleaning products. 1) Why did you start your company?   After adopting our dog Simon from the local shelter, I was faced with new and […]

April 19th

Ecopreneur Interview Series: OlovesM

Part 9 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews, Merle Obrien, owner of OlovesM.  OlovesM is a line of unique bags created from un-used yoga mats, and other materials that companies were going to throw away. 1) Why did you start your company? I was […]

April 18th

Ecopreneur Interview Series: Storm Sisters Spatique

Part 8 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Becky Sturm, CEO of StormSister Spatique.  StormSisters Spatique makes shhh all in one shampoo, shower and shave bars. 1) Why did you start your company? Having spent 23 years in the salon/spa industry I wanted to open […]

April 12th

Ecopreneur Interview Series: mod.skin labs

Part 7 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Raffaele Ruberto, founder of mod.skin labs.  Mod.skin labs produces effective solution for impeccably beautiful skin and hair…naturally. 1) Why did you start your company? Working for a large luxury cosmetics line in NYC for several years, […]

April 11th

Ecopreneur Interview Series: The Old Fashioned Milk Paint Co

Part 6 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Anne Thibeau, President of The Old Fashioned Milk Paint Co. Yes, thats paint made of milk, so it is biodegradable. 1) Why did you start your company? My father, Charles Thibeau, recreated an old formula for genuine […]

April 7th

The Value of a Laugh | Sustainable Life Media

One of the biggest no brainers in advertising is that comedy rules. From smart and funny to straight up slapstick nothing stays with consumers like a campaign that gives them a good laugh. So, here’s the big question. Why does it seem so taboo to be funny when talking about sustainability? via The Value of […]

March 28th