Marketing

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A Negative Tipping Point for FSC Certification

Over the past few years, awareness has grown about FSC-certified papers and printing.  FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly.  Each step in the chain (i.e. from forest to printer) must be traceable.  The intent of the FSC system is to eliminate habitat destruction, […]

March 7th

How Small Businesses Are Using Social Media (Infographic)

As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in. In fact, social media is predicted to see one of the biggest increases in online marketing spending this year, just behind website and e-mail marketing. Alexis Lamster, VP of customers at Postling and creator of […]

February 16th

Superbowl 2011 and the State of Green Marketing

Each year marketing geeks (like here and here and here) around the country review and dissect Superbowl ads.  But for me, I love Superbowl ads because there’s really no better place to gauge mainstream marketing messaging and that includes for green. Last year the folks at Audi aired a controversial ad for the AUDI A3TDI. […]

February 7th

Food Trucks: A Sustainable & Viable Business Strategy?

Following Shannon Suetos’s post on green restaurants, is another possibility for sustainable food business: food trucks? The concept of food trucks has been around since the 50’s but the gourmet food truck has gained in popularity only recently with the social media boom and extensive coverage through reality shows like The Great Food Truck Race. Food […]

January 20th

More Greenwash from CBS Eco-Ads

“We are talking about a for-profit program that’s primary value (to the advertiser) is derived by including a “digital green leaf” on an ad and that uses privately held criteria, that receives funding from the sale of the products and that is potentially confusing to consumers.”   So, I want to start by saying that Paul […]

January 14th

Greenwash Alert: CBS Eco-Ads

Environmental Leader reported today that CBS will be giving a stamp of approval, an “EcoAd” visual “digital” leaf on TV commercials, to its ‘eco-friendly’ TV advertisers. The pitch is that every time an advertiser buys an EcoAd package, a portion of the price will fund projects that public bodies have identified as critical yet underfunded. […]

January 11th

How Paperless Payment Systems Can Boost Sales

The average business does more sales with credit cards than with paper currency. Businesses realize the trend and make sure to offer their clients new ways that they can pay with their credit cards. The newest trend includes microchips installed in the credit cards called Radio Frequency Identification (RFID) chips which allow customers to simply […]

January 4th

Is Your Business Eco Superior? 11 Crucial Trends for 2011

There have been so many useful emails coming through my inbox lately.  Here’s another (Why fool with perfection…) My favorite trend? #10: ECO SUPERIOR Dear Jennifer, 2011 is rapidly approaching; our end of year of Trend Briefing is now live, and details 11 Consumer Trends for 2011 that need to be on your radar. Go […]

December 1st

What it Means to be Green and Other Environmental Claims

This is a guest post by Beth L. Law, CSPA Assistant General Counsel and Vice President for International Affairs. As an organization that represents a significant number of businesses that would be affected by any federally mandated guidelines pertaining to green and/or environmental claims, it is fair to say that the  Consumer Specialty Products Association […]

October 28th

Social Media Offers Options to Promote Green Initiatives

Telemarketing has been around for as long as many of us can remember. Although it has seen its low points, it is still a tried and true method to help generate leads and contacts for just about any business. With new social medial sites, telemarketing is still being used with a little more support to spread the ability of a company’s marketing staff.

October 26th

TWTRCON Speakers Include Real-Time Business Innovators

On November 18, 2010 in San Francisco, TWTRCON, a one-day conference with a focus” on the business use of real-time technologies,” will have social media practitioners from leading brands and from small businesses, technology innovators and cutting-edge startups. The line-up includes: Corporate SM gurus: Ford Motor Company’s Scott Monty and Southwest Airlines’ Linda Rutherford Real-time […]

October 22nd

What the FTC’s Green Guides Mean for the Market

This is a guest post by Thomas P. Lyon. After 12 years of sitting almost silent as the ecolabels proliferated, early this month the Federal Trade Commission (FTC) released an update to its Guides for the Use of Environmental Marketing Claims (“Green Guides”). The Guides, which were initially issued in 1992 and updated in 1998, […]

October 21st

Attracting Green Customers with Social Media

Social media is a powerful communication tool for the eco-minded. Green groups on Facebook and LinkedIn allow people to both network and to connect personally. Green blogs and eco-blogger networks provide forums for targeted content to be shared over the Internet. Green Twitter feeds keep time- and attention-pressured users in the loop. Online communities—such as […]

September 29th

Greening Your Marketing: 6 Essential Online Resources

Although marketing itself is intangible, it involves the use of paper, promotional items, and a great deal of other resources that generate—literally—tons of wasted resources. When talking about greening, we often focus on print marketing (given the high environmental cost printing and paper). But not much attention gets paid to greening non-print marketing. But by […]

September 16th

How Social Networks Influence Consumer Behavior

Ask ten people about how to make Twitter work for a company and you’ll likely get ten answers.  But, as Lynn Miller of OrganicMania said to me recently: [laughing] “There’s really no science here.”  And while there’s no science, the tenets of classic consumer behavior may shed some light on the why. I teach consumer […]

September 2nd

7 Questions For A Greener Competitive Advantage

If you’re like most business owners, you want to provide value to your customers in a way that gives you an edge over the competition. That means seizing opportunities to provide offerings that deliver more value to your customers than your competitors deliver. Remember, your commitment to the environment is a competitive advantage. By being […]

August 27th

Paperless Office: A Reality or Dream?

There has been buzz of the paperless office for some time now.  Although it sounds nice in theory, is it actually possible?  Did you know that, “the typical U.S. office worker uses more than 10,000 sheets of paper per year, which is about 2 cases of paper per employee. With an average price of $40 […]

July 23rd

Teslin® Substrate Equals Printing on Sand?

Teslin is a non-toxic, non-cellulose, recyclable material that is 65% by weight inorganic filler (silica – derived from sand). In our industry I think of Teslin as a printable, durable material that is not plastic (no petroleum pollution) and not paper (no trees destroyed).

June 15th