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Ecopreneur Interview Series: Freally

Part 12 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Eric Bae, founder of Freally.  Freally is an online recycling and exchange website that helps its users to give away and receive free things. 1) Why did you start your company? There were a few motivations […]

April 25th

Ecopreneur Interview Series: five Accessories

Part 11 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Christine Hutchinson, founder of Five Accessories. Five Accessories offers eco and fair trade unique designer handbags & wood jewelry from FIVE countries. 1) Why did you start your company? We were on our honeymoon in Bali […]

April 20th

Ecopreneur Interview Series: Clean + Green

Part 10 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Quincy Yu is founder of SeaYu Enterprises, makers of Clean+Green eco-friendly pet cleaning products. 1) Why did you start your company?   After adopting our dog Simon from the local shelter, I was faced with new and […]

April 19th

Ecopreneur Interview Series: OlovesM

Part 9 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews, Merle Obrien, owner of OlovesM.  OlovesM is a line of unique bags created from un-used yoga mats, and other materials that companies were going to throw away. 1) Why did you start your company? I was […]

April 18th

Ecopreneur Interview Series: Storm Sisters Spatique

Part 8 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Becky Sturm, CEO of StormSister Spatique.  StormSisters Spatique makes shhh all in one shampoo, shower and shave bars. 1) Why did you start your company? Having spent 23 years in the salon/spa industry I wanted to open […]

April 12th

Ecopreneur Interview Series: mod.skin labs

Part 7 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Raffaele Ruberto, founder of mod.skin labs.  Mod.skin labs produces effective solution for impeccably beautiful skin and hair…naturally. 1) Why did you start your company? Working for a large luxury cosmetics line in NYC for several years, […]

April 11th

Ecopreneur Interview Series: The Old Fashioned Milk Paint Co

Part 6 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Anne Thibeau, President of The Old Fashioned Milk Paint Co. Yes, thats paint made of milk, so it is biodegradable. 1) Why did you start your company? My father, Charles Thibeau, recreated an old formula for genuine […]

April 7th

The Value of a Laugh | Sustainable Life Media

One of the biggest no brainers in advertising is that comedy rules. From smart and funny to straight up slapstick nothing stays with consumers like a campaign that gives them a good laugh. So, here’s the big question. Why does it seem so taboo to be funny when talking about sustainability? via The Value of […]

March 28th

A Negative Tipping Point for FSC Certification

Over the past few years, awareness has grown about FSC-certified papers and printing.  FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly.  Each step in the chain (i.e. from forest to printer) must be traceable.  The intent of the FSC system is to eliminate habitat destruction, […]

March 7th

How Small Businesses Are Using Social Media (Infographic)

As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in. In fact, social media is predicted to see one of the biggest increases in online marketing spending this year, just behind website and e-mail marketing. Alexis Lamster, VP of customers at Postling and creator of […]

February 16th

Superbowl 2011 and the State of Green Marketing

Each year marketing geeks (like here and here and here) around the country review and dissect Superbowl ads.  But for me, I love Superbowl ads because there’s really no better place to gauge mainstream marketing messaging and that includes for green. Last year the folks at Audi aired a controversial ad for the AUDI A3TDI. […]

February 7th

Food Trucks: A Sustainable & Viable Business Strategy?

Following Shannon Suetos’s post on green restaurants, is another possibility for sustainable food business: food trucks? The concept of food trucks has been around since the 50’s but the gourmet food truck has gained in popularity only recently with the social media boom and extensive coverage through reality shows like The Great Food Truck Race. Food […]

January 20th

More Greenwash from CBS Eco-Ads

“We are talking about a for-profit program that’s primary value (to the advertiser) is derived by including a “digital green leaf” on an ad and that uses privately held criteria, that receives funding from the sale of the products and that is potentially confusing to consumers.”   So, I want to start by saying that Paul […]

January 14th

Greenwash Alert: CBS Eco-Ads

Environmental Leader reported today that CBS will be giving a stamp of approval, an “EcoAd” visual “digital” leaf on TV commercials, to its ‘eco-friendly’ TV advertisers. The pitch is that every time an advertiser buys an EcoAd package, a portion of the price will fund projects that public bodies have identified as critical yet underfunded. […]

January 11th

How Paperless Payment Systems Can Boost Sales

The average business does more sales with credit cards than with paper currency. Businesses realize the trend and make sure to offer their clients new ways that they can pay with their credit cards. The newest trend includes microchips installed in the credit cards called Radio Frequency Identification (RFID) chips which allow customers to simply […]

January 4th

Is Your Business Eco Superior? 11 Crucial Trends for 2011

There have been so many useful emails coming through my inbox lately.  Here’s another (Why fool with perfection…) My favorite trend? #10: ECO SUPERIOR Dear Jennifer, 2011 is rapidly approaching; our end of year of Trend Briefing is now live, and details 11 Consumer Trends for 2011 that need to be on your radar. Go […]

December 1st