Ecopreneurist

I’m not sure if I’m surprised or not with the results of a recent survey by Responsible Travel. If you’re not familiar with this website and you’re planning a vacation, here’s a little bit about them from their site.

Since 2001, we’ve been handpicking inspiring holidays from all over the globe to give you a fantastic experience and make a real difference to local people and the environment. We were the first people to link up travelers and responsible operators and places to stay in this way, and still offer the largest selection of responsible holidays anywhere on the web!

A recent survey they conducted found that women were more likely than men to book an eco vacation.

The study revealed over two thirds (67%) of people who booked one of Responsible Travel’s ethical holidays online were women.

Not to be too hasty, the folks at responsible travel are quick to mention that:

… this doesn’t necessarily mean that women are necessarily more environmentally-savvy than men when it comes to travel, it may be just because they’re normally the ones who organize vacations.

This squares with travel industry statistics that show that 70% of all travel decisions are made by women.

So what does this mean for the ecopreneurial travel company?

Read the rest of this entry »

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

Brian Base, the creator of RideSearch.com, was at the Green Dallas event held this last weekend here in Dallas, Texas. Proforma Green runs the t-shirts for RideSearch.com and both RideSearch.com and Proforma Green had been asked to participate in the event by the City of Dallas.

Well Brian was wearing a shirt we ran for him for the 2008 Plano Green Living Expo back in April (another event we both attended as vendors) and I noticed something.

The RideSearch.com shirts are natural cotton shirts. This means they have no dye in them, they are the color of untreated, undyed cotton.

What I noticed was that these shirts fade, although I am not sure fade is the correct word. As I mentioned the natural shirt, whether organic or regular cotton, are called natural because they have no dye in the shirts. So really there is no color (dye) to fade from the shirt, it is just the natural wear of the cotton.

And it seems that over time these shirts go from a sand tan color to more of a lighter parchment color.

I never really thought of it before but because the shirts have no dye in them they just act like what they are, natural cotton, and the “fading” is a result of their nature. Read the rest of this entry »

This morning as I woke up to my clock radio, the one minute Project Green segment came on the Rush Limbaugh leaning KNCO AM. It reported on a recent meeting of California wine growers, all 26 of which are talking preliminary to major efforts to green their operations, product, and packaging.

Somehow this doesn’t surprise me. Vintners are acutely aware of the health of their environment, their plants, and the resulting product. With the refined and particular tastes of many of their consumers, a lackluster wine will lead to lackluster profits. Beyond that though, their customers are, I would venture to guess, more likely to be of the LOHAS mindset, choosing what they consume based on more factors then simply the cheapest available. They want everything they touch to have thought, consciousness, and a lighter impact on the planet factored into them.

How can a wine be green? The grapes themselves can of course be organic, the growing method biodynamic. But what else? Read the rest of this entry »

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

SanMar, one of the largest shirt manufacturers in the US, just got into the eco-friendly apparel game in a big way.

The SanMar green site at http://www.sanmar.com/Green.html boasts 27 items, many that are eco-friendly versions of their very popular Port Authority band.

Port Authority is normally ranked #1 or #2 in the promotional market industry for sales. It is the shirt most Proforma offices recommend to clients.

SanMar also is offering bamboo shirts but as yet does not seem to have a product to go up against the e.c.o. Fleece items from AshCity, however I suspect they will come out with something to compete in this area.

AshCity offers in-house embroidery services. SanMar does not (of course Proforma Green can embroider any item from any supplier).

What does all this mean for the Ecopreneurist? Read the rest of this entry »

Let’s kill the business card, the paper one that is.

Why do we need it anyways? It does that hideous bent corner thing when you take out of your wallet (excuse us “Mr. That’s-why-I-get-my-cards-lamented”, you are an exception), the VP of Financial Genius gets tossed next to the Hatha yoga instructor and besides, that font you chose, with painstaking care, is ugly anyways.

Like Ernst-Jan Pfauth, editor in chief of NextWeb.org, I feel impelled to stop the “ruthless hitmen” and their budding online appetites to belittle and ultimately, kill the paper business card and switch to rmbrME’s bzCard or some other gadget.

Little surprise, most visitors, many with entrepreneurial backgrounds, on the original TechCrunch post by Jason Kincaid weren’t too fond of the whole “death warrant” idea.

“You guys need to get out of the [Silicon] [V]alley more. The business card, and your other page view bloating proclamation about voicemail, is not going away any time soon. You do realize that most business people only use their phone for voice calls and e-mail? Most business people don’t even belong to a “social network.”"

- Alex Valentine

“Most successful people I know simply don’t own a computer, sure as hell not a cell phone. There is no substitute for a business card in the real world.”

- Anderson

“They’re clumsy? What is that supposed to mean? They’re pieces of paper.They’re easy to lose? When did pants stop sporting pockets? Useless? Do the words fall off if the card is shaken or something? And seriously? Trying to throw in the “it’s the green thing to do” line? Come on. That line is wearing thin.”

- David H.

Now, from a sustainability in business perspective, the bzCard (or other eCard, vCard, etc.) can save paper, save trees and contribute to cuts in greenhouse emissions, right? Read the rest of this entry »

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

A number of manufacturers are working on natural (non-dyed) paper impregnated with seeds. The idea is that if you plant items made of these papers flowers or trees will grow.

Bloomin’ Promotions and Seed Cards are two manufactures doing this type of thing.

I really don’t know what to make of this idea.

If properly used I am sure they would be a great learning tool, perhaps in an educational setting - write a letter to the planet, plant the letter in the school yard and see it live - that type of thing. Read the rest of this entry »

I can’t resist a plug for my alma mater, The Thunderbird School of Global Management. (Those of you who keep an eye on who went where to school where, should note that Josh Dorfman, The Lazy Environmentalist is a graduate too!)

For the second year, Thunderbird will be hosting the Annual Sustainable Innovation Summit, a global competition for business school students. Last year, the challenge attracted 118 teams from 59 universities and 15 countries.

Student teams are challenged with developing sustainable innovative business solutions for real-world companies and compete for a $20,000 prize and the title: Global Champions of Sustainable Innovation.

Reflective of the changing manner of education and working groups in the 21^st century teams can be made of students within a single school, within a single major or cross functional teams at different universities. As long as at least one member of the team is currently enrolled in an MBA program or has earned a graduate degree in business; you’re good to go. Read the rest of this entry »

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

Non Woven Poly bags are great but many of our clients don’t like non wovens and keep asking when an inexpensive organic cotton tote would be available.

Well the new Econo Tote Bag from Debco seems to fit the bill at 14.75” W x 16.5” with runs under $2 for orders over 1000 units and starts around $3.50 for a small run of 50 units with one color imprint included. These bags are 100% natural organic cotton processed AZO-Free with no hazardous chemicals. Read the rest of this entry »

Book Review– At the beginning of “Relevance: Making Stuff That Matters,” Tim Manners states that “an epidemic of irrelevance has brought once-powerful brands to their knees”. Perhaps, I am a bit younger than Manners, but I do not see what he calls an “epidemic” being anything more than business as usual, but perhaps I just lack perspective.

Some businesses have always been better than others, and once-good companies often lose their way. However, despite Manners’ [Armageddon-sounding] lead-in, I liked this book. The mini case studies Manners has collected show that having a quality, useful product or service is usually a primary requirement for success. You can’t tell consumers you are something fantastic and then not deliver upon that in terms of product usefulness, product quality, the sales experience, customer service levels, etc.

A Strong Brand Is Authentic and Relevant

Your brand is the sum total of the experiences people have with your company and product. If your product is irrelevant or your way of distributing the product is not really Read the rest of this entry »

Kelly Anderson from RealScreen.com, a magazine dedicated to non-fiction TV and film, in other words, documentaries, educational and fact-based programming, etc. gave me a call this week. In the entertainment industry, green is as hot as it is anywhere and yes, it’s getting a lot of coverage.

Kelly asked me if I could discuss using psychographics to segment the green film market. Could I please weigh in on how eco film makers could better understand the various different green consumers?

Since I discuss that exact topic quite a bit on Ecopreneurist, I was happy to comply. You can read my interview here. While I sound a bit less “together” than I usually am ( I was sitting in my car in a parking lot between appointments during the interview), I think I touched on a few points that it’s important for eco-entertainment entrepreneurs, as well as just about anyone working in green business to understand.

There are a number of different green consumers!

If you are a fan of green documentaries and green TV you might, by this time be beginning to feel a bit, well, fatigued by the green messages bombarding you at every turn. As in most industries, entertainment companies need to take the next step in green marketing.

Green is rapidly becoming mainstream, which is why the approach must change. Read the rest of this entry »