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How to Recycle the Unrecyclable – Terracycle shows the way

It’s encouraging to see the increasingly wide assortment and availability of products made from recycled materials, but there’s a problem on the other end: A lot of things aren’t accepted for recycling by curbside collection services, at least not in the US. As this recent article in Fast Company details, it’s not currently profitable for […]

August 21st

Social Media and Customer Service for Green Businesses

Last week I had the chance to hear Pete Blackshaw talk about his book “Satisfied Customers Tell Three Friends. Angry Customers Tell 3,000”. His message is particularly important for eco-entrepreneurs, so I’m summarizing some of his talk for you green business entrepreneurs. Green businesses are particularly well-suited for consumer advocacy. Customers who shop from your […]

August 21st

Six Retail Trends You Need To Know About

The U.S. retail sector represented 4.5 trillion dollars in 2007 and so when retailers talk about trends we should listen. A new study released by The Aberdeen Group shows where retailers are going when it comes to going green. The good news is that the opportunities for eco-entrepreneurs will continue to grow. According to Environmental […]

August 20th

Recycle Your Water Bottles On Your Laptop

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. From leather to leader is how Leed’s explains it on their website. How about from bottles to briefcases? That might be a better […]

August 19th

What Does Wal-Mart Want – Hint: No Greenwashing!

Wal-Mart’s drive toward going green may have been met by green activists with skepticism, but it’s hard to argue that they are focusing on efforts to make sustainability a key part of their business. Wal-Mart’s suppliers have been given the ultimatum: “Help us on our mission to go green and skip the greenwashing”. Rand Waddoups, […]

August 18th

Is Green Accreditation For You?

Looking to add some credentials to your new venture? Consider joining a trade organization that provides education, technical assistance, credentials and a directory listing. In a competitive marketplace these kinds of third-party endorsements can provide you with a way to improve your qualifications, expand your offerings and differentiate yourself from the competition. One of the […]

August 18th

Bag Monster Attacks – How One Green Entrepreneur Is Using Video

[youtube=] Awhile back I wrote about Andy Keller and his company, Chico Bags. I ran across the bag monster videos recently and asked about them. In the words of Benn Davenport of Chico Bags… Andy Keller had been using a huge ball of 500 plastic bags to show people at farmer’s market just how many […]

August 18th

Will Consumer Cutbacks on Back-to-School Hurt Green Businesses?

Well maybe. Manufacturers and retailers of school supplies have been worried this year about how the lousy economy will impact consumer spending in the traditional back-to-school season, late July- mid September….depending on where you live. Back-to-School is the second biggest retail selling season (after Christmas) for retailers and for some manufacturers (backpacks, school supplies, etc.) […]

August 17th

How To Make A Green Pitch Without Greenwashing

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. To capture as much information on new ideas and products coming from the convention as I could I went out and got a […]

August 16th

Reduce, Reuse & Recycle Your Way to Lower Overhead

It seems like the price of everything is going up lately, and so is the cost of doing business. One of the best pieces of business advice I’ve heard so far is to keep your overhead costs as low as possible. This can be tricky for a green business, since we often spend a little […]

August 15th

How to Make Green Fashion an Everyday Choice

What do you do if you’re a marine biologist with an entrepreneurial streak who wants to indulge it by opening a business, but you want it to be part of the solution, rather than adding to the problem? Open an online eco fashion site, of course. That’s what Adrian Desbarats, up in Prince Edward Island, […]

August 14th

Bad News For Green Builders? Not So Fast

The collapsing housing market has wreaked havoc in a variety of industries. Everyone from realtors, to mortgage bankers to builders has seen lay-offs and steeply declining sales. The savviest of the group have realigned their businesses to go after the new markets a recession creates or focused on smaller, still growing niche markets. For builders […]

August 14th

More on Creative Financing for Green Businesses

I noticed that an old post (from January) has been getting a lot of views, so I thought I should revisit the topic of self-funding your green start up. One way to fund your business without raising money is to find alternate (possibly just, interim) revenue streams other than your primary desired business model. For […]

August 13th

Five Consumer Benefits You Need To Sell Green

All the talk about benefits vs. features in last week’s post, Green Consumers Pull Back- Now What? Recession Strategies For Eco Businesses, reminded me of an NAHB article on green homes in which William H. Kreager, an architect at Mithun Architects+Designers+Planners who specializes in sustainable projects, suggests that there is a “trifecta of benefits” builders […]

August 13th

Green Is The Theme For Convention

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. This week John is writing about his experiences at his national convention… I am at the Proforma national convention this week, a gathering […]

August 12th