It’s a shame that even the most eco-friendly food items tend to be over-packaged, and that even if the packaging can be recycled (which some cannot be), materials and energy have to be expended in order to manufacture and ship that packaging, which can also add to the transportation and resource footprint of the end […]
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Giving out coupons and discounts printed on paper, as well as loyalty cards and gift cards on plastic wallet cards, can be an effective method for businesses to get more customers through the doors, or to engender brand loyalty, but they have two big drawbacks. First, they use precious physical resources to print and distribute […]
By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.
In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable.
There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are.
Etsy the online marketplace for handmade goods is not only helping fledgling artists make money and popularizing the “buy handmade” movement. It is stroking entrepreneurs! This excellent infographic via Mashable sums up the impact that Etsy is having on small home entrepreneurs. What are the 5 ways Etsy fuels entrepreneurs?
Ecopreneurist is teaming up with Scott Cooney of GreenBusinessOwner.com & Inspired Economist to bring you a webinar series focussed on bringing sustainability into your business. These webinars are completely free with no strings attached. Today’s Webinar! Effective plastic bag reduction strategies, June 6th, 6pm EST/ 3pm PST What: Win-win plastic bag reduction strategies for businesses, consumers, and […]
Jameson Morris, Jesse Richardson, and Bjorn Borstelmann, the 20-something entrepreneurs sought to connect subscribers with small and large purpose-driven businesses working to make a difference on environmental and social levels. Thus the Conscious Box was born, the subscription service that delivers curated boxes filled with eco-friendly, fair trade, and organic goods right to subscribers’ doorsteps.
Can a company create upcycled textiles products, revive a community and preserve age-old design skills? A business with a vision surely can. re-wrap is one such self-funded UK based social enterprise established in 2002.
Their mantra is simple enough but one with tremendous impact!
Re-cycle and create re-usable textile products.
Re-claim traditional skills as contemporary design.
Re-invent the lives of artisans in India with hope and purpose.
One word- Powerful!
Part 21 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs. Today, Krates interviews Gabby from Still Hip Brooklyn. Still Hip is a funky resale boutique that carries children’s clothing from size 0 to 16. Not only that, Still Hip has a huge playspace where they offer classes, events […]
Part 15 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs. Today, Krates interviews Dianne Martz, co-founder of Sustainable Life Solutions. Sustainable Life Solutions partners with electricity providers, and also market directly to consumers, to provide smart ideas and products to help people consume less energy and save money doing so. […]
Looking for a model of good, green entrepreneurship? Well look no further than sweetgreen. Started by three entrepreneurial 24-year old Georgetown grads in D.C. in 2007, sweetgreen is reinventing fast food, turning it into a healthy, casual, sustainable alternative. Having eaten there many times, I can tell you that it’s addictive. It is a winning […]
Editor’s note: This is a guest post by Emily Smith, Manager of Marketing and Business Development at BloomSpot, sharing her experience in using social media to help build a mission-based business initiative. BloomSpot is an online lifestyle magazine featuring the best restaurants, hotels, spas and more in SF, NY and LA. BloomSpot’s Community Circles program […]
An interview about the challenges, lessons and successes that ecopreneurist Brendan Gill of PlentyWays.com, online retailers of products to green your lifestyle.
Concept Eco offering a Made in the USA 50% polyester from post-consumer recycled clear plastic Bottles (PC RPET)/ 50% waste cotton t-shirt. You have to see them to believe.
Here’s an idea that comes from outside the green business world, but has much to offer us and I think should be repeated all over.
In London, KiosKiosk is a simple, powerful, powerfully fun idea: Create an attractive temporary space for upcoming (but ready to sell) businesses to be at, in a high traffic area. At no cost.
Backed by the London Sustainable Development Commission, businesses just need to submit a brief form describing what they’d like to use the kiosk for, when, and why they are a good idea for the KiosKiosk and vice versa.
While the KiosKiosk is focused on creative/design/arts/music businesses, such an idea could, and should be replicated for green startups, many of which, like any small company, may not have the funds or credit history to get a full fledged, full time space
A Green Printer interview with Carmen Spagnola, entrepreneur and owner of m. 1. What made you want to start m? I started m because I was a frustrated consumer. I decided that if I want to have access to smarter, more beautifully designed, more responsible products and amenities for my home and family, I was […]
Mobile phone service, kajeet, innovates by rewarding customers for choosing refurbished phones by planting trees. Win-win for kajeet, customers, and our planet.
So you have an interest in sustainability, particularly when it comes to your home environment. You know enough that your friends seem to flock to you for advice. They say, “You should open your own store!” You think hmm, they might be on to something. But you’ve never opened up a store, and it’s a tough economy these days for doing so.
g Green Design Center may be just the ticket.
One of the glaring absences in the discussion of how to use social media to achieve marketing goals is the lack of established marketing terms. Since green businesses are big users of Twitter, I think we need to have this conversation!
With all the talk of green clothing these days, one thing seems to be missing from the conversations: Sustainability. The old fashioned kind. As in how long it lasts. Yes, you can make clothing last by repurposing it into something else, but what if you’re just not that crafty, or don’t want to spend the time doing it?