Small & Medium Business

string(21) "small-medium-business" Loading...

Why EcoMarketers Need Pinterest

By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.

December 12th

For Entrepreneurs- The Importance of Brand Embodiment

Once upon a time, branding was simply a symbol, a name, and/or a design that represented a business. Today, branding stretches far beyond that realm and incorporates the people who work at that company. Because of Facebook, Twitter, Google+, and LinkedIn, nearly every employee represents his or her brand- whether they want to or not. And it is absolutely critical that your brand is represented properly all the time.

December 6th

Call for Applications: Acterra’s 2013 Business Environmental Awards

Acterra, an environmental non-profit organization located in Silicon Valley, CA, is accepting applications for its 2013 Business Environmental Awards. All businesses and public agencies located in the following Bay Area counties are eligible to apply: Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, Santa Cruz County. Non-profits may also apply if environmental work is not their central mission.

This year’s categories are: Environmental Project, Environmental Innovation, Sustainable Built Environment, and the Acterra Award for Sustainability.

November 19th

Microfinance: Does it Work in America?

Most Americans are familiar with the word microfinance, having heard it primarily in reference to people living in developing nations in South America, Africa, Asia and the Middle East. In these regions, microfinance institutions (MFIs) loan poor individuals – who might otherwise never find a lender or investor – sums ranging from $100 to $5,000 to start an enterprise or simply to improve their lives. But what about America?

November 19th

Using Recycled and Upcycled Items to Design Your Eco Friendly Office

Houses aren’t the only places that could use a makeover from time to time; since so many of us spend most of our waking hours in an office setting, it can’t hurt to give it an upgrade around once a year as well. However, that doesn’t always mean that you have to run out and purchase something new. There are actually things that you can recycle and upcycle that will be perfect when it comes to providing a newly designed look for your eco-friendly office:

November 2nd

Top 5 Ways to Save Energy in the Office

For those that want to go sustainable within the office setting and save money, there are all kinds of options to reduce waste and pollution, adopt a circular production cycle (recycling) in lieu of the traditional linear path (that leads to the landfill), and of course, conserve resources. Here are just a few of the best options for saving on energy in your office.

November 2nd

StartUp Stay – An Entrepreneurial Way to Travel

The life of an entrepreneur is exciting, commanding, and fraught with expenses. With conferences in all 50 states at any time of year, networking and learning can be quite expensive. Let’s not even talk about any potential sales calls or presentations you may have to make to continue to grow your business! But now Start-up Stay allows you to find an entrepreneur to stay with!

October 17th

Three Ways to Lower Costs and Boost Profits by Going Greener

Every business wants to increase revenue and cut expenses. How about if you do both of those things, and help the planet at the same time? How? By going greener in your business. Yes, I know—you’ve heard for years: “I’d love to go green but it’s too expensive and difficult!” Maybe you’ve even said this. The good news is that’s nonsense. Done the right way, going greener can be easy, cheap, and profitable.

October 16th

Making “Green” A Part Of Your Product or Service Bundle

In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable.
There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are.

September 16th

5 Ways Etsy Fuels Entrepreneurs

Etsy the online marketplace for handmade goods is not only helping fledgling artists make money and popularizing the “buy handmade” movement. It is stroking entrepreneurs! This excellent infographic via Mashable sums up the impact that Etsy is having on small home entrepreneurs. What are the 5 ways Etsy fuels entrepreneurs?

July 10th

The Paperless Office: Will it Ever Really Happen?

One of the biggest issues preventing the wide-spread adoption of a paperless office is old habits. People are simply accustomed to using paper for a variety of things. While new technologies are emerging daily, they take time to gain acceptance and mainstream popularity.

Original paperless office systems were technical, expensive and required extensive chances and planning within the office. Newer systems are streamlined, easy to use and simple to set up. While the paperless office might not be the main way of operating a business in the next month or year, it is closer to reality than ever before.

June 22nd

Cleantech Challenge Mexico 2012: Funds Green Startups in Mexico

San Francisco has it, so does Boston, London, Australia and South Africa, and now Mexico. Cleantech competitions have turned into a global trend over night, creating a forum where entrepreneurs can showcase their inventions, share ideas, learn from their peers and experts, and best of all, get financed. In its third edition, the Cleantech Challenge Mexico seeks to once again support Mexican cleantech and green entrepreneurs to kick-start their businesses.

May 21st

Hawaii Becomes First State in U.S. to Ban Plastic Bags

Following the City Council’s 7-1 vote in favor, Honolulu Mayor Peter Carlisle signed SB2511, a bill banning plastic bags in retail stores yesterday across Honolulu County, which comprises the island of Oahu and Hawaii’s capitol city of Honolulu. What makes the bill’s passage extra significant is that Hawaii’s other counties had previously banned plastic bags, meaning that Hawaii has just officially enacted the first full statewide ban on plastic bags in the nation.

May 16th

How to Jumpstart Your Business in A Sustainable Economy? Free Virtual Event

Are you an entrepreneur who believes you can make a positive impact in the world without going broke? Are you a conscious business owner who finds attracting more clients or sell more products an ongoing struggle? Have you always longed to create a purpose driven business, but you are not quite sure how to do it, or don’t know what you want to sell?

Whether you are an aspiring social entrepreneur or already have a conscious, socially responsible business you want to take to the next level, you will get valuable information just by attending this FREE virtual event series- The Green Business Entrepreneurs Success Summit

April 3rd