Small & Medium Business

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Dreamers into Doers 2012: How to Green Your Business and Save Money

My colleague and friend Karen Lee (aka Ecokaren and editor of our sister site Green Living Ideas) was invited to give a talk on “How to Green Your Business and Save Money” at Dreamers into Doers Annual Conference. This event sponsored by Martha Stewart Living Omnimedia (MSLO) took place in NYC last week. Dreamers into Doers is a Martha Stewart community that celebrates talented and creative women who turn their dreams into careers they love.

March 15th

Infographic: New Survey Reveals Shift Towards Paperless Office

New research shows a significant number of Americans plan to cut their paper consumption in half in the next 5-10 years. That’s one of the findings of a new survey of 1,000 Americans conducted by TNS global on behalf of Nitro – the maker of PDF products. Nitro developed the survey to find out why offices have not gone paperless in the age of iPhones, tablets, and computers.

February 17th

A Greener Life Could Make You Richer

Money and the environment. You may think that one kind of green has absolutely nothing to do with the other, but that’s not entirely true. The very premise of greener living (and in your case, greener working) is to find a way to accomplish tasks more efficiently and to cut waste. Coincidentally, this is exactly the kind of thinking that could be saving you money as an entrepreneur.

January 30th

8 Trends That Will Impact Social Entrepreneurs in 2012

2011 was full of good news for social entrepreneurs. And 2012 promises to be even more exciting. Here is what I think social innovators will build upon in the New Year! We saw social enterprises created out of cooperatives and clean tech. Non-profits came out of their comfort zones and many for-profit companies took on a more holistic vision. The local and occupy movement created opportunities, previously un-imagined. Overall, social entrepreneurship came of age and is raring to go into 2012!

December 30th

5 Ways to Make 2012 Your Greenest Year Yet

A carbon footprint is an estimate that helps an individual or organization understand their impact on the environment over time. A carbon footprint is determined by taking stock of a person or organization’s greenhouse gas emissions and waste over the course of a lifetime. If you are looking to reduce your business’s negative impact on […]

December 22nd

Infographic: When Innovation is Business As Usual for SME's

To highlight some of the ways small and medium-sized enterprises (SMEs) contribute to market innovation, IBM and GOOD teamed up to produce this co-sponsored infographic that looks at recent findings published by the Organisation for Economic Co-operation and Development, an international think tank. The research study outlined the many ways that SMEs may be small in size, but are often able to raise the bar for innovation.

December 16th

Poll: 54 Percent of Young Americans Want to Become Entrepreneurs, Want Easier Credit & Training

Small and medium sized business are the hot-seats of innovation and sustainability. What is going to spur on the small-business era? Young entrepreneurs hold the most promise.

According to a new study by the Kauffman Foundation, more than half of Americans aged 18 to 34 want to start their own company, but just 8 percent of them own businesses now, with the biggest barriers being- a lack of access to credit and an undue amount of risk.

December 12th

United By Blue Uses the Power of Business & the Community to Remove Trash From Oceans

United By Blue (UBB) is an ocean-friendly brand of apparel that, for every product sold, removes one pound of trash from oceans and waterways around the world. Their business model is so innovative that it was named one of the finalists on The Wall Street Journal’s most innovative small business competition. The eco-friendly clothing company is gearing up for the holiday season with new products and great holiday deals.

December 12th

Keeping it Real: 7 Ways to Build a Lasting & Sustainable Business Brand

How can businesses build a better brand? John Friedman points out seven ways companies, big and small can build a reputation that lasts. Companies spend thousands of dollars building their brands and defining their reputations – often using superlative terms. But as Socrates pointed out – actions speak louder than words. And when it comes to reputation- “The way to gain a good reputation is to endeavor to be what you desire to appear.” How can you build a better, more effective brand?

December 1st

'Groupon Rewards' Hopes to Increase Repeat Business and Understand ROI

Enough has been written about Groupon and its business ideology, with many denouncing the idea as one that hurts small businesses in the long run. The biggest drawback was the complaint that the program does not bring customers back in most cases, creating an un-sustainable marketing plan. The company is trying to change that and is rolling out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. Merchants can sign up starting today and consumers will start seeing the rewards in October.

September 29th

Re-wrap Helps Revive Art & Sustainable Communities in Rural India

Can a company create upcycled textiles products, revive a community and preserve age-old design skills? A business with a vision surely can. re-wrap is one such self-funded UK based social enterprise established in 2002.

Their mantra is simple enough but one with tremendous impact!
Re-cycle and create re-usable textile products.
Re-claim traditional skills as contemporary design.
Re-invent the lives of artisans in India with hope and purpose.

One word- Powerful!

September 7th