A carbon footprint is an estimate that helps an individual or organization understand their impact on the environment over time. A carbon footprint is determined by taking stock of a person or organization’s greenhouse gas emissions and waste over the course of a lifetime. If you are looking to reduce your business’s negative impact on […]
Small & Medium Business
To highlight some of the ways small and medium-sized enterprises (SMEs) contribute to market innovation, IBM and GOOD teamed up to produce this co-sponsored infographic that looks at recent findings published by the Organisation for Economic Co-operation and Development, an international think tank. The research study outlined the many ways that SMEs may be small in size, but are often able to raise the bar for innovation.
Small and medium sized business are the hot-seats of innovation and sustainability. What is going to spur on the small-business era? Young entrepreneurs hold the most promise.
According to a new study by the Kauffman Foundation, more than half of Americans aged 18 to 34 want to start their own company, but just 8 percent of them own businesses now, with the biggest barriers being- a lack of access to credit and an undue amount of risk.
United By Blue (UBB) is an ocean-friendly brand of apparel that, for every product sold, removes one pound of trash from oceans and waterways around the world. Their business model is so innovative that it was named one of the finalists on The Wall Street Journal’s most innovative small business competition. The eco-friendly clothing company is gearing up for the holiday season with new products and great holiday deals.
How can businesses build a better brand? John Friedman points out seven ways companies, big and small can build a reputation that lasts. Companies spend thousands of dollars building their brands and defining their reputations – often using superlative terms. But as Socrates pointed out – actions speak louder than words. And when it comes to reputation- “The way to gain a good reputation is to endeavor to be what you desire to appear.” How can you build a better, more effective brand?
Enough has been written about Groupon and its business ideology, with many denouncing the idea as one that hurts small businesses in the long run. The biggest drawback was the complaint that the program does not bring customers back in most cases, creating an un-sustainable marketing plan. The company is trying to change that and is rolling out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. Merchants can sign up starting today and consumers will start seeing the rewards in October.