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Why EcoMarketers Need Pinterest

By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.

December 12th

For Entrepreneurs- The Importance of Brand Embodiment

Once upon a time, branding was simply a symbol, a name, and/or a design that represented a business. Today, branding stretches far beyond that realm and incorporates the people who work at that company. Because of Facebook, Twitter, Google+, and LinkedIn, nearly every employee represents his or her brand- whether they want to or not. And it is absolutely critical that your brand is represented properly all the time.

December 6th

The Paperless Office: Will it Ever Really Happen?

One of the biggest issues preventing the wide-spread adoption of a paperless office is old habits. People are simply accustomed to using paper for a variety of things. While new technologies are emerging daily, they take time to gain acceptance and mainstream popularity.

Original paperless office systems were technical, expensive and required extensive chances and planning within the office. Newer systems are streamlined, easy to use and simple to set up. While the paperless office might not be the main way of operating a business in the next month or year, it is closer to reality than ever before.

June 22nd

Infographic: New Survey Reveals Shift Towards Paperless Office

New research shows a significant number of Americans plan to cut their paper consumption in half in the next 5-10 years. That’s one of the findings of a new survey of 1,000 Americans conducted by TNS global on behalf of Nitro – the maker of PDF products. Nitro developed the survey to find out why offices have not gone paperless in the age of iPhones, tablets, and computers.

February 17th

Cleantech Startup Accelerator 'Greenstart' Begins Second Program For Eco-entrepreneurs

Greenstart, the first startup accelerator exclusively designed for the cleantech industry, begins its second accelerator program today with a new cadre of companies under a tightened focus. Today also marks the launch of Greenstart’s new in-house design practice, which will provide product, service and brand design for startups selected for its 3-month accelerator programs.

February 13th

Grow Your Own Vegetables With Smart Gardener – Interview Part I

Smart Gardener is an internet based productivity tool that enables enthusiastic gardeners to easily design, grow and harvest a successful organic vegetable garden.

With all the ambiquity surrounding food these days, it seems most of the food we eat is manufactured not grown, leading us to question -where does our food really come from? In most cases, there is one conlcusion: to truly have complete control on what we eat- we need to grow our own food.

February 6th

5 Lessons For Eco-Businesses From Jessica Alba's Honest Company

Jessica Alba is using her star power to launch a brand new e-commerce business – Honest.com that sells eco-friendly baby products. Through an innovative business model for safe baby stuff, Alba has shown some keen business acumen.

She says the idea was born after she learned that toxic chemicals are widely used in everyday products. What shocked her was the fact that only a few hundred of the more than 80,000 chemicals registered for use in US products have been adequately tested for safety.

January 19th

Love Tech and the Planet? Hit the Cleanweb Hackathon in NYC

The Cleanweb Hackathon’s 2nd edition is coming to NYC. The hackathon serves to demonstrate the impact of applying information technology to resource constraints.

“CleanWeb” is a category of clean technology that leverages the capability of the internet, social media, and mobile technologies to address resource constraints. The goal is to organize a competition to build apps and hacks exploiting new sustainable business models while leveraging the mobile and social web. The hackathon is an interesting concept that builds on creative thinking and information technology. The inaugural event in San Francisco drew over 100 participants and resulted in 14 cleanweb applications. And now the competition is coming to NYC!

January 17th

Ecopreneur Interview Series: Sustainable Life Solutions

Part 15 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Dianne Martz, co-founder of Sustainable Life Solutions.  Sustainable Life Solutions partners with electricity providers, and also market directly to consumers, to provide smart ideas and products to help people consume less energy and save money doing so. […]

May 9th

How Small Businesses Are Using Social Media (Infographic)

As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in. In fact, social media is predicted to see one of the biggest increases in online marketing spending this year, just behind website and e-mail marketing. Alexis Lamster, VP of customers at Postling and creator of […]

February 16th

Connecting Consumers to Causes on BloomSpot

Editor’s note: This is a guest post by Emily Smith, Manager of Marketing and Business Development at BloomSpot, sharing her experience in using social media to help build a mission-based business initiative. BloomSpot is an online lifestyle magazine featuring the best restaurants, hotels, spas and more in SF, NY and LA. BloomSpot’s Community Circles program […]

August 31st

Stay for free and help save the planet

It’s easy to see how house swapping can save you some green, but what makes it ecologically green? Houses tend not to have all the bells and whistles of large hotel complexes (nor the acreage) – and all the resultant waste in energy and resources.

April 19th