Today is November 21, 2016 and the one-year anniversary of .Earth, a Top Level Domain (TLD) that strengthens the voices of organizations looking to better the planet. Happy anniversary, .Earth — and thanks for all you do. The .Earth TLD offers environmental activists, NGOs, geospatial companies, and many others a platform to enhance their […]
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By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.
Once upon a time, branding was simply a symbol, a name, and/or a design that represented a business. Today, branding stretches far beyond that realm and incorporates the people who work at that company. Because of Facebook, Twitter, Google+, and LinkedIn, nearly every employee represents his or her brand- whether they want to or not. And it is absolutely critical that your brand is represented properly all the time.
One of the biggest issues preventing the wide-spread adoption of a paperless office is old habits. People are simply accustomed to using paper for a variety of things. While new technologies are emerging daily, they take time to gain acceptance and mainstream popularity.
Original paperless office systems were technical, expensive and required extensive chances and planning within the office. Newer systems are streamlined, easy to use and simple to set up. While the paperless office might not be the main way of operating a business in the next month or year, it is closer to reality than ever before.
New research shows a significant number of Americans plan to cut their paper consumption in half in the next 5-10 years. That’s one of the findings of a new survey of 1,000 Americans conducted by TNS global on behalf of Nitro – the maker of PDF products. Nitro developed the survey to find out why offices have not gone paperless in the age of iPhones, tablets, and computers.
Greenstart, the first startup accelerator exclusively designed for the cleantech industry, begins its second accelerator program today with a new cadre of companies under a tightened focus. Today also marks the launch of Greenstart’s new in-house design practice, which will provide product, service and brand design for startups selected for its 3-month accelerator programs.
Smart Gardener is an internet based productivity tool that enables enthusiastic gardeners to easily design, grow and harvest a successful organic vegetable garden.
With all the ambiquity surrounding food these days, it seems most of the food we eat is manufactured not grown, leading us to question -where does our food really come from? In most cases, there is one conlcusion: to truly have complete control on what we eat- we need to grow our own food.
The second edition of the Cleanweb Hackathon concluded this past weekend in NYC bringing together scores of innovative minds in information technology who believe “cleantech” can solve the resource constraints of the 21st century.
Jessica Alba is using her star power to launch a brand new e-commerce business – Honest.com that sells eco-friendly baby products. Through an innovative business model for safe baby stuff, Alba has shown some keen business acumen.
She says the idea was born after she learned that toxic chemicals are widely used in everyday products. What shocked her was the fact that only a few hundred of the more than 80,000 chemicals registered for use in US products have been adequately tested for safety.
The Cleanweb Hackathon’s 2nd edition is coming to NYC. The hackathon serves to demonstrate the impact of applying information technology to resource constraints.
“CleanWeb” is a category of clean technology that leverages the capability of the internet, social media, and mobile technologies to address resource constraints. The goal is to organize a competition to build apps and hacks exploiting new sustainable business models while leveraging the mobile and social web. The hackathon is an interesting concept that builds on creative thinking and information technology. The inaugural event in San Francisco drew over 100 participants and resulted in 14 cleanweb applications. And now the competition is coming to NYC!
Part 15 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs. Today, Krates interviews Dianne Martz, co-founder of Sustainable Life Solutions. Sustainable Life Solutions partners with electricity providers, and also market directly to consumers, to provide smart ideas and products to help people consume less energy and save money doing so. […]
As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in. In fact, social media is predicted to see one of the biggest increases in online marketing spending this year, just behind website and e-mail marketing. Alexis Lamster, VP of customers at Postling and creator of […]
Editor’s note: This is a guest post by Emily Smith, Manager of Marketing and Business Development at BloomSpot, sharing her experience in using social media to help build a mission-based business initiative. BloomSpot is an online lifestyle magazine featuring the best restaurants, hotels, spas and more in SF, NY and LA. BloomSpot’s Community Circles program […]
An interview about the challenges, lessons and successes that ecopreneurist Brendan Gill of PlentyWays.com, online retailers of products to green your lifestyle.
Online, ecopreneurs should explore partnership models with low barriers. Lowering the barrier, increases the breadth of partnerships that can be experimented with. Relationship can be deepened and customized once traction is proven.
Mobile phone service, kajeet, innovates by rewarding customers for choosing refurbished phones by planting trees. Win-win for kajeet, customers, and our planet.
It’s easy to see how house swapping can save you some green, but what makes it ecologically green? Houses tend not to have all the bells and whistles of large hotel complexes (nor the acreage) – and all the resultant waste in energy and resources.
Are you like millions of others who assume that an online business, just by virtue of being online, translates to having a lower carbon footprint? If so, then you are in for a shock. Although this is a fairly common assumption, the truth is that internet powered businesses often have a higher energy consumption requirements than offline businesses and so might have a long way to go before they can become green.
The purpose of mokugift is to make make tree planting easy and affordable. Making that mission a reality isn’t as easy as the concept.
In December, I wrote that energy efficiency is the business opportunity for 2009. However, we all know that businesses and consumers can’t buy many of the energy efficiency products and services without financing. So, where’s the money? Government Help? If you are a small business or want to sell energy efficiency products to a small […]