Browsing the "E-commerce" Category

Why EcoMarketers Need Pinterest

December 12th, 2012 | by Megan Vick

By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.


For Entrepreneurs- The Importance of Brand Embodiment

December 6th, 2012 | by Megan Vick

Once upon a time, branding was simply a symbol, a name, and/or a design that represented a business. Today, branding stretches far beyond that realm and incorporates the people who work at that company. Because of Facebook, Twitter, Google+, and LinkedIn, nearly every employee represents his or her brand- whether they want to or not. And it is absolutely critical that your brand is represented properly all the time


The Paperless Office: Will it Ever Really Happen?

June 22nd, 2012 | by Guest Contributor

One of the biggest issues preventing the wide-spread adoption of a paperless office is old habits. People are simply accustomed to using paper for a variety of things. While new technologies are emerging daily, they take time to gain acceptance and mainstream popularity. Original paperless office systems were technical, expensive and required extensive chances and planning within the office. Newer systems are streamlined, easy to use and simple to set up. While the paperless office might not be the main way of operating a business in the next month or year, it is closer to reality than ever before


Infographic: New Survey Reveals Shift Towards Paperless Office

February 17th, 2012 | by Priti Ambani

New research shows a significant number of Americans plan to cut their paper consumption in half in the next 5-10 years. That’s one of the findings of a new survey of 1,000 Americans conducted by TNS global on behalf of Nitro – the maker of PDF products. Nitro developed the survey to find out why offices have not gone paperless in the age of iPhones, tablets, and computers.


Cleantech Startup Accelerator 'Greenstart' Begins Second Program For Eco-entrepreneurs

February 13th, 2012 | by Priti Ambani

Greenstart, the first startup accelerator exclusively designed for the cleantech industry, begins its second accelerator program today with a new cadre of companies under a tightened focus. Today also marks the launch of Greenstart’s new in-house design practice, which will provide product, service and brand design for startups selected for its 3-month accelerator programs.


Grow Your Own Vegetables With Smart Gardener – Interview Part I

February 6th, 2012 | by Priti Ambani

Smart Gardener is an internet based productivity tool that enables enthusiastic gardeners to easily design, grow and harvest a successful organic vegetable garden. With all the ambiquity surrounding food these days, it seems most of the food we eat is manufactured not grown, leading us to question -where does our food really come from? In most cases, there is one conlcusion: to truly have complete control on what we eat- we need to grow our own food


5 Lessons For Eco-Businesses From Jessica Alba's Honest Company

January 19th, 2012 | by Priti Ambani

Jessica Alba is using her star power to launch a brand new e-commerce business - Honest.com that sells eco-friendly baby products. Through an innovative business model for safe baby stuff, Alba has shown some keen business acumen. She says the idea was born after she learned that toxic chemicals are widely used in everyday products. What shocked her was the fact that only a few hundred of the more than 80,000 chemicals registered for use in US products have been adequately tested for safety


Love Tech and the Planet? Hit the Cleanweb Hackathon in NYC

January 17th, 2012 | by Priti Ambani

The Cleanweb Hackathon's 2nd edition is coming to NYC. The hackathon serves to demonstrate the impact of applying information technology to resource constraints. “CleanWeb” is a category of clean technology that leverages the capability of the internet, social media, and mobile technologies to address resource constraints. The goal is to organize a competition to build apps and hacks exploiting new sustainable business models while leveraging the mobile and social web. The hackathon is an interesting concept that builds on creative thinking and information technology. The inaugural event in San Francisco drew over 100 participants and resulted in 14 cleanweb applications. And now the competition is coming to NYC!


Finding Like Minds 1: Open Doors For Green Business

June 5th, 2009 | by Krates

Online, ecopreneurs should explore partnership models with low barriers. Lowering the barrier, increases the breadth of partnerships that can be experimented with. Relationship can be deepened and customized once traction is proven


Stay for free and help save the planet

April 19th, 2009 | by Sean Sullivan

It’s easy to see how house swapping can save you some green, but what makes it ecologically green? Houses tend not to have all the bells and whistles of large hotel complexes (nor the acreage) – and all the resultant waste in energy and resources.


Internet and E-Commerce Businesses Are A Long Way Off From Reducing Their Carbon Footprint

February 11th, 2009 | by Reenita Malhotra

Are you like millions of others who assume that an online business, just by virtue of being online, translates to having a lower carbon footprint? If so, then you are in for a shock. Although this is a fairly common assumption, the truth is that internet powered businesses often have a higher energy consumption requirements than offline businesses and so might have a long way to go before they can become green



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