Are you like millions of others who assume that an online business, just by virtue of being online, translates to having a lower carbon footprint? If so, then you are in for a shock. Although this is a fairly common assumption, the truth is that internet powered businesses often have a higher energy consumption requirements than offline businesses and so might have a long way to go before they can become green.
The purpose of mokugift is to make make tree planting easy and affordable. Making that mission a reality isn’t as easy as the concept.
In December, I wrote that energy efficiency is the business opportunity for 2009. However, we all know that businesses and consumers can’t buy many of the energy efficiency products and services without financing. So, where’s the money? Government Help? If you are a small business or want to sell energy efficiency products to a small […]
In 1953, almost 60 years ago, in his American Marketing Association presidential address, Professor Neil Borden of Harvard Business School, introduced the term “marketing mix” and in 1960 E. Jerome McCarthy supplemented that concept with the 4 P’s of Marketing. Ever since then, every student of marketing has learned the 4 P’s of marketing; Product, […]
Maybe the title should instead read “How to Fail at ‘Greening’ Your Business”. Often times companies seem to approach “green” or eco-friendly as just another product attribute that can simply be added to packaging or website to reach the “green” consumer segment. In the rush to be eco-friendly, and due to the typical structure of […]
Ah, the internet, what an amazing tool you are for helping businesses grow. Or even exist. You allow so much more to happen for so many more people than in the past. And yet, there’s only so much you can do online, if you deal in physical products. They need to be stored somewhere. Packed. […]
With all the hype surrounding web 2.0, it seems odd that we are already talking about web 3.0, or what some are calling the semantic web. One of the key reasons driving the move towards a new web is the pending shortage of addresses. Both Google and Yahoo are moving towards the new semantic web, […]
I often think about how ‘feel good’ a one-stop shop online would be if it could really answer my call for style. Just imagine…..eco-friendly cosmetics, jewelery, clothing, all the things every girl looks for, under a single cyber roof. Folks I have good news: Eco Zen Boutique, a socially conscious, Arizona based green fashion boutique […]
Think for a moment, if you wanted to make the maximum impact in greening one product area, what would it be? Cars may come to mind first, but that requires a significant commitment and investment by the buyer. While it can and will make a positive impact, there’s an area that’s much more ubiquitous and […]
Last week I had the chance to hear Pete Blackshaw talk about his book “Satisfied Customers Tell Three Friends. Angry Customers Tell 3,000”. His message is particularly important for eco-entrepreneurs, so I’m summarizing some of his talk for you green business entrepreneurs. Green businesses are particularly well-suited for consumer advocacy. Customers who shop from your […]
What do you do if you’re a marine biologist with an entrepreneurial streak who wants to indulge it by opening a business, but you want it to be part of the solution, rather than adding to the problem? Open an online eco fashion site, of course. That’s what Adrian Desbarats, up in Prince Edward Island, […]
So you’re starting a green business. Congratulations! Now that you have a dream, a business name, and a plan, how do you go from the initial idea to making that first sale? If you’ve done your homework, you probably have a marketing plan for your business (it’s wise to make it part of your business […]
I admit it, I am addicted to the internet. However, this addiction isn’t all bad – my hard earned internet savvy has paid off time and time again in the form of referrals and new clients. Without even having to overtly advertise, I have gotten many inquiries about my services and quite a few good […]
Both for profit and non-profit businesses are led by ecopreneurs who are making the world a better place through their creative, innovative and ground-breaking enterprises. Lisa’s and my book, ECOpreneuring, features numerous “Ecopreneur Profiles” — including David Anderson, the founder and CEO of GreenOptions.com — along with many other brief summaries. But there are millions […]
All participants to the EU Emissions Trading Scheme ought to have submitted crucial data on their 2007 greenhouse gas emissions levels by 31 March. The greenhouse gas data would be sourced by around 10,500 companies involved in carbon trading and is an important factor influencing the market price of traded carbon. But many of the […]
Lifestyles Of Health And Sustainability, LOHAS, for short, is an incremental part of the green marketing effort. The concept received a boost recently when marketing research giant Nielsen teamed up with the Natural Marketing Institute (NMI) to create an in-depth study of LOHAS. The two research houses put the LOHAS market size down at $209 […]