Ecopreneurist

This is a guest post by John Simonetta, owner of Proforma Green Marketing, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Looking to get the most design for your money on Earth Day shirts this year? Well once again Vantage Apparel is offering their Name Drop Graphics program for Earth Day apparel items. And new for 2010 Vantage is offering not only screen-printed designs but also Digital Print, Embroidery, Laser etching and Laser Applique.

Vantage Apparel is one of the leaders in the industry for eco-friendly apparel, with a special focus on organic cotton t-shirts, sustainable fleece, and eco printing. With the introduction of these new imprinting methods the program has been expanded beyond just t-shirts, to jackets, fleece, bags, caps, pretty much any item the Vantage Apparel offers.

Why use the Name Drop Graphics program? A lot of organizations want to make a big splash around Earth Day but may not have a budget for a big time design when it comes to organic cotton t-shirts and other apparel items.  The Name Drop Graphics program makes getting a great design at a great price simple. In a move I can only say is very ecopreneurial, Vantage is teaming up with distributors like Proforma to offer 22 Earth Day designs ready for the addition of your organization name or company logo. Just pick your design, your color, and your apparel item, and you are done.

Runs start at as few as 12 units via digital printing methods and domestic runs can go as high as 10,000 units. Organic cotton and other eco-friendly materials are available as well as traditional fabrics. The plan is very practical in terms of matching the needs and budgets of all participants by finding the right mix of apparel options.

Schools, clubs, city departments, charities, businesses, etc., for any and all this is a great way for an Ecopreneurist to make a big splash without having to fill the entire swimming pool out of their own pocket.

If you are interested in viewing all the Earth Day pre-graphics in the Name Drop Graphics program you can download the .pdf here. For more information on Vantage visit their website.

Please note that Name Drop Graphics program for Earth Day is not mentioned on the Vantage website, so if you want more information on the program, including pricing, please email info@proformagreen.com. Or if you are in the promotional items business you can contact Julia Macdonald at Vantage.

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Once again Norwood takes a basic idea and makes it a whole lot better. Laminated woven polypropylene bags are not new to the industry. Nor are pre-printed totes. However Norwood took these two basic ideas, added a bit of Velcro, and presto, a brand new product idea is launched that is going to get your brand noticed in a hurry.

To be honest it took me a moment to get this concept. Really this is just a set of three bags, right?

Wrong. What the Recycling Bin Tote Set really accomplishes is a portable recycling station and a very smart promotional idea for any Ecopreneurist targeting office workers, parks, college dorms, any area where people collect in small groups.

Think about it, what does a dorm or office really need to kick start a recycling program? First step is a place to put the materials to be recycled. The three bags in the Recycling Bin Tote Set come pre-printed with the text PAPER (green tote), METAL (orange tote), PLASTIC (blue tote). Easy to understand.

Then – here is the genius – they attach to each other with Velcro on the top outer edge of each tote. And presto you have an instant recycle station, branded with your logo, for any indoor or outdoor space. The PAPER, METAL, PLASTIC text is even in multiple languages for that whole act local, think global ideal, and each tote is pre-printed with a symbol of the recyclable for that bag.

Each tote is a huge 11-3/8″w x 16-1/4″h x 11-1/4″d in size, with a 8″w x 6-1/2″h imprint area on the orange center tote only. Each set can also connect to another set since the Velcro runs the outside of the totes as well, so setting up multiple sets as needed is possible. And of course the fact they connect makes the totes freestanding as well.

Say you are an eco lodge that does picnics on your property, but away from the main building. Set up the picnic and then set out the Recycling Bin Tote Set. So you collect all the recyclables from the picnic, unlatch the Velcro, pick up the individual totes for easy carriage to your main recycling center. Done.

Repeat this idea at the college dorm-room, office meeting room, home, etc. Genius.

At EQP of $10.89 per set, wherever the Recycling Bin Tote Set is setup, there stands your logo as well, telling the crowds who is providing this great on-the-fly service (and yes they also make very nice shopping totes).

If you are an ASI distributor Mark Goldring is the contact to talk to at Norwood about this great idea. If you are interested in the Recycling Bin Tote Set to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

I had the pleasure of being the guest on a (the?) twitter #SmallBizChat last night.  The brain child of up and coming small biz powerhouse Melinda Emerson (a.k.a. @smallbizlady), #SmallBizChat happens every Wednesday night from 8-9PM EST.  Melinda, along with her co-host Cathy Larkin (@CathyWebSavvyPR) run a great event that is worth checking into as a listener/participant but also as a guest.  The whole evening is topped off with a PDF transcript of the event made available within in minutes courtesy of Sonia Schenker (@yourjobmyoffice).

Last night’s topic was, obviously, greening your small business.  I had prepared a dozen questions and answers and was expecting to field additional questions. But what happened, and here’s the beauty of Twitter and why this kind of event is Twitter at its best, is that a real dialogue occurred.  I didn’t have much chance to interject, mostly because several people had perfectly good answers that came from their day to day operations. For example, when question #2 was posted:

I, as planned, posted my 140 character response:

Its a perfectly fine answer, but the chat took off and many other terrific “definitions” kept popping up. Read the rest of this entry »

On November 5th and 9th a gathering of great CSR minds is happening virtually. And while there are many interesting forums and conferences happening every day, this global summit is somewhat unique because its coming to a PC near you.

I’m especially happy its happening virtually because my favorite CEO, Jeff Schwartz of Timberland, is giving the keynote. If you, like me are out of town, you do not to have to miss it.

It makes sense that a summit on new models of social responsibility should take place making use of a new model of communications. And the event is environmentally friendly as well. By utilizing web conferencing technology, the live summit’s carbon footprint is minimized (because large events can have significant environmental impacts).  According to the organizers:

This is a ground-breaking summit that is using the latest communications technology to reach everyone who can help add to the knowledge necessary to to make social responsibility the way all organizations conduct business.

The summit has all the makings of a must-attend event: Read the rest of this entry »

A few months ago a reggae/rock band called Slightly Stoopid invited us to have a booth on the Blazed & Confused concert tour.  They were headlining with legendary rapper Snoop Dogg.  This was a perfect extension of our Artists & Athletes program that we started a few months back.

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Meet up with the mokugift team and other environmentally concious techies, fashionistas and fun people at the Green Software Unconference or at Digital Summer on Aug 19th.

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Women entrepreneurs, don’t miss the Keiretsu Forum’s 4th Annual Summer Solstice panel discussion tonight about “How Women Investors and Entrepreneurs Will Revive the California Economy.”

The event will bring together the Bay Area’s most talented minds to:

•          Foster a collaborative atmosphere between women and the angel community
•          Confront the critical issues facing women entrepreneurs and investors today
•          Drive the recovery of the California economy
•          Build businesses and invest in thought out ventures
•          Explore compelling investment opportunities

In addition to a networking reception, attendees will hear brief presentations and a panel discussion regarding the larger role women investors and entrepreneurs need to play in the California economy. More than ever, the angel community is eager to attract women investors. Women investors are considered a largely untapped market that is critical to “financial and mentoring support for new companies.”

REGISTRATION


Please register at http://summersolstice.eventbrite.com $25 by June 26, $40 thereafter.

PANELISTS AND KEYNOTE SPEAKERS

The Summer Solstice will feature a unique panel of business women who will discuss a myriad of issues confronting the entrepreneurial community today. The panel itself will be comprised of notable members and entrepreneurs from the Keiretsu Forum and Women’s Initiative.

Agenda

5:30-6:30pm     Registration, Networking, and Booth Exhibitors

6:45-6:50pm      Welcome and Opening Remarks

6:50-7:10pm     Key Note Speaker

7:10-7:20pm     Panelist introductions

7:20-8:00pm     Panel Discussion

About the Keynote Speakers

Amanda Wallis is the Managing Director, Market Executive for the Northern California and Nevada Regions of U.S. Trust, Bank of America Private Wealth Management.  Wallis is a member of Bank of America’s San Francisco Leadership Team, comprised of the company’s top executives in the market. The team manages the bank’s ongoing relationships with local community leaders and organizations and makes decisions about how to use Bank of America’s resources to support the San Francisco community.

With more than 30 years of financial services experience, Wallis joined U.S. Trust from American Express in London where she served as executive director, and Europe, Middle East, Africa Region Head of the American Express Private Bank. In that role she led a region with seven international locations.  Prior to her role at American Express, Wallis spent over 10 years at the legacy Private Bank of Bank of America. During this period Wallis served in several leadership roles in San Francisco and London.

Wallis earned her undergraduate degree from Smith College and completed the executive program in Leadership and Managing Change at Stanford Business School. In 2007 she was named one of the “20 Most Influential Women in European Wealth Management” by Global Investor Magazine.

Rashmi Sinha is co-founder and CEO for SlideShare, the world’s largest community for sharing presentations and documents. SlideShare is growing rapidly (more than 18 million monthly uniques) letting everyone from marketers, conference speakers and academicians share presentations and connect with others. Rashmi has a PhD in Cognitive Psychology from Brown University and did research on search engines and recommender systems at UC Berkeley. She is a frequent speaker at conferences such as Web 2.0 Expo and Future of Web Apps. She writes a blog at rashmisinha.com about running a startup.

The 13th annual LOHAS (Lifestyles of Health and Sustainability) Forum, held in Boulder last week, brought some of the world’s most influential conscious commerce leaders, green businesses, and inspiring personalities together for three days, building connections and exchanging ideas for a brighter world and healthier planet.

• » See also: Group Buying Club of Solar Panels in Boulder, CO
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Over 500 people from all over the globe filled the St. Julian hotel, and representatives from about 260 businesses were in attendance. The air was filled with that electric feeling present at every gathering of like-minded people, and during breaks in the sessions, connections were made, business cards exchanged, and deals and joint ventures were being built.

For the LOHAS business owner, the Forum was filled with practical information, including sessions covering LOHAS Market Data, engaging multicultural markets, investing in human capital, and branding for sustainability. The LOHAS market worldwide is estimated at over $209 billion a year and growing, and includes businesses that focus on sustainable living, health and fitness, the environment, and social justice. This new-ish market is booming, and companies that attended the Forum were hungry to know more about bringing their message to the mainstream.

For the human side of businesses, speakers such as Hunter Lovins (CEO of Natural Capitalism), Wade Davis (National Geographic), John Marshall Roberts (author of Igniting Inspiration), and Andrew Cohen (EnlightenNext) inspired and energized their audiences to continue to be engaged in positive change.

The Forum wasn’t only comprised of small businesses and niche market representatives, either. Some large mainstream companies like Coca Cola, eBay, Facebook’s Causes.com, and Wal Mart were among the presenters, and for some, this crossover interest in LOHAS is a sign of things to come.

“As we find ourselves at a critical crossroads within the business community, LOHAS is in the perfect position to help expand the ‘green’ marketplace by facilitating new relationships across industries.” – Ted Ning, LOHAS Forum Director

With sessions like “Lessons from a Radical Industrialist” by Interface Chairman Ray Anderson, and “Fortune 500 Companies Going LOHAS”, with representatives from Coca Cola and Wal Mart, the Forum helped to highlight the bridges to sustainability being built by big business.

If your eco-business needs a boost and you’d like to build your network and be informed about the opportunities and lessons of others, you don’t want to miss the LOHAS Forum next year!

Image:epSos.de at Flickr under CC License

OPEN (Organization for Pakistani Entrepreneurs) Silicon Valley is holding their Forum ‘09 this Saturday, June 13th at the Computer History Museum in Mountain View, California. This year, the forum will include a Cleantech track that will bring business leaders, entrepreneurs, investors, and policy makers together to discuss different perspectives of clean and sustainable technologies for the future. If you are in the San Francisco Bay Area and want a new and interesting perspective on the subject, head out to Mountain View this Saturday.

Tickets are $55 in advance and $95 on-site, but OPEN was kind enough to offer Green Options readers a bargain discounted price of $40. The discounted tickets can only be purchased through this link: http://tinyurl.com/OPENforum-DISCOUNT.

Here is a brief overview of the Cleantech panel sessions:
Session I: Where’s the Green in Clean? Investment Opportunities, Valuations and the Funding Gap in Cleantech.
Session II: Innovations in Energy: Viable business propositions after Market Corrections.
Session III: The Stimulus Act: The Impact of Government Policy on Cleantech Start-ups and Investors.
Session IV: Workshop: Crafting your personal brand to transition into the Cleantech sector.

For more information on OPEN Silicon Valley Forum ‘09 Cleantech sessions, click here.
For a full schedule of events click here.

You hear so much about people striving to live a greener, more sustainable life. You may at times wonder, who else is doing it, and is all that happy talk translating into real world results?

Three friends decided to find out. As they put it,

Mandy, Ryan and Brady are ‘bikepacking’ 12,000 miles to the East Coast and back to California, using solar-powered electronics and leg-powered bicycles.  The result is a feature-length documentary film that will present a realistic experience of seeking out and living in sustainable community.

Started October 2008 and 3800 miles into it as of this writing (with 209 PB&J’s consumed if you must know) they have been filming and Twittering their way across to country, giving a peek into what it looks, feels, and works like to live in sustainable, intentional community, the end result being a film called Within Reach.

It’s clear that these people are 21st century environmentalists – they don’t shun businesses supporting their venture, and in fact proudly list their sponsors on the front page, all of which bear relevance with what they’re doing. This project is Creative Commons licensed, and they are a non profit, allowing for people to support their journey and the making of it into a film afterwords.

So what have they found?

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