Ecopreneurist

Like this post? Subscribe to our RSS feed and stay up to date.

Kelly Anderson from RealScreen.com, a magazine dedicated to non-fiction TV and film, in other words, documentaries, educational and fact-based programming, etc. gave me a call this week. In the entertainment industry, green is as hot as it is anywhere and yes, it’s getting a lot of coverage.

Kelly asked me if I could discuss using psychographics to segment the green film market. Could I please weigh in on how eco film makers could better understand the various different green consumers?

Since I discuss that exact topic quite a bit on Ecopreneurist, I was happy to comply. You can read my interview here. While I sound a bit less “together” than I usually am ( I was sitting in my car in a parking lot between appointments during the interview), I think I touched on a few points that it’s important for eco-entertainment entrepreneurs, as well as just about anyone working in green business to understand.

There are a number of different green consumers!

If you are a fan of green documentaries and green TV you might, by this time be beginning to feel a bit, well, fatigued by the green messages bombarding you at every turn. As in most industries, entertainment companies need to take the next step in green marketing.

Green is rapidly becoming mainstream, which is why the approach must change. Read the rest of this entry »

As David Wigder wrote way back in 2006:

For green marketers, video sharing offers a powerful new channel to reach consumers and promote their message.  Specifically, video sharing enables marketers to:

· Engage consumers through compelling, multimedia experiences

· Facilitate word-of-mouth marketing efforts

· Attract highly influential online users they can leverage as brand advocates.  In fact, 28% of users that view online videos regularly “ranked themselves as the first person people come to for recommendations about TV and movies, compared with 12 percent of all online consumers” according to Jupiter Research (Online Video Search, 11/06)

Now even more options are available for eco friendly companies to promote their businesses to those key influencers – innovators and early adopters. Green focused videos on Youtube are rapidly climbing up the ranks of the most popular, spawning dedicated eco-only sites like EcoLive, GoGreenTube and GreenTV. Read the rest of this entry »

Arnold Creek Productions new release takes a look at ecopreneurs and what makes them tick.

“Naturally Successful” is a 78-minute program about how a new type of entrepreneur is changing industries and the world at the speed of business. It features interviews with some of the country’s top business consultants, educators, authors and speakers who are inspiring entrepreneurs worldwide, such as Hunter Lovins, Van Jones, Mark Albion and Michael Shuman.

They offer insights on entrepreneurship, with a focus on building a values-driven business, providing meaningful leadership, achieving results beyond profits, serving customers, thinking long-term, seizing opportunities in new and existing markets, creating a thriving business and embracing a new type of capitalism.

We wrote about this before…now you take a look and tell me: Does this capture the spirit of Ecopreneurs? Tell me what you think?

Related Posts:

Triple Bottom Line: The DNA of a Green Business Starts with People

Do You Have What It Takes To Be A Social Entrepreneur?

Naturally Successful: Inspiring Videos for Green Entrepreneurs

Book & DVD Review: Building with Awareness

Looking for some exposure? Green Living Project, a media production, marketing and entertainment company, is looking for new sustainable business projects to document. Its all part of a new “sustainability platform [designed] to market and promote stories about successful sustainability projects around the globe.”

Using video, still photography and audio recordings, GLP creates case study documents which they then promote on their website and through “online content partners.” In 2008, GLP’s projects focused on sustainable businesses in Africa and included luxury safari lodges, a bicycle program for Rwandan coffee growers and the business practices of banana boat retailers. They have three international expeditions to Africa and South America planned and are then planning a domestic production schedule for the fall.

Read the rest of this entry »

It’s not that unusual for entrepreneurs to incite change. One might say it’s expected. Highlighting the drive toward green is Discovery Channels new Planet Green. The all green network features a variety of shows, but it’s interesting to note how many of them feature ecopreneurs.

This month marks the debut of Planet Green, Discovery’s new all-green network, which is rolling out the green carpet for heavy Hollywood hitters like Leonardo DiCaprio, Adrian Grenier and Tommy Lee. But the real stars of Planet Green are the entrepreneurs featured in many of its programs and whose creativity and energy are a big part of the green movement’s success. Read the rest of this entry »