Ecopreneurist

Stimulus packages and bailouts have dominated the economic headlines of late, but perhaps running a close second in terms of economic trends is that many governments across the world have made serious pushes for creating green jobs.  South Korea is the latest to join the fray, announcing this week a $32.7 billion program to create 1 million green jobs.

The spread of these kinds of initiatives is great news for aspiring ecopreneurs, as the market for green building, alternative energy, and other forms of green products and services becomes the ‘rising tide that lifts all ships’.  Well, at least the ships in the sustainable sector. 

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Is your Resolution to Kickstart the Next Clean Revolution?

A post by contributing writer Melissa Chungfat.

I talked to one of my friend’s yesterday and she told me that the staff Christmas party wasn’t nearly as joyful as in previous years. Half of the people who came to the party were let go. There have been record layoffs since the economy has gone south, and it’s hard to talk to someone whose family hasn’t been impacted in some way. Read the rest of this entry »

Following a previous post, in which I profiled Dr. David Servan-Schreiber’s battle with cancer, as chronicled in Ode Magazine, I wanted to continue a discussion that contradicts Dr. Servan-Schreiber’s assertion that the reason cancer prevention is not talked about is because, “There is no money to be made in cancer prevention.”  

I would argue that there is more money to be made in cancer prevention than in cancer treatment, because as my crotchety Republican Uncle frequently laments, “Everything causes cancer.” 

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No matter which presidential candidate walks away today with a key to the oval office, I’ll be a happy man. It’s not at all that I don’t care who sits in the hot seat on Pennsylvania Avenue - rather I’m just happy that I don’t need to be worried about a military coup or massive riots whether Obama or McCain wins the election.

Beyond the rhetoric, the mud-slinging, the polls, and even the “issues” is the fact that this “American Experiment” of democracy is greater than any candidate running for office, or political party. Like Thomas M. DeFrank at nydailynews says

“After 931 days of campaigning, 109 primaries and caucuses, 47 debates and $5 billion spent, this marathon election nears its historic finish. Whatever Tuesday’s verdict, America will demolish political barriers that have stood through 55 quadrennial contests by choosing its first African-American President or its first female vice president.”

The previous 2 presidential elections (2000, 2004) also generated record levels of interest and voters from both sides of the political fence, much like today’s election. Following those elections, the country seemed to become very politically divided and the whole thing created a new breed of partisan-based patriotism. No matter who wins today, the next president will have the challenge of uniting the country and bringing opinions together to reach consensus. So when it comes to eco-policy, just how different are democrats & republicans?

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Since last night’s presidential debate, all I have heard from everybody around me is ‘What about Joe the Pumber’? Clearly, the most talked about man in the U.S. presidential election is now a 34-year-old Ohio resident otherwise known as Samuel Joseph Wurzelbacher.

Joe was referenced more than 20 times in Wednesday night’s presidential debate, and has quickly found himself caught in a deluge of media attention, political parody and personal scrutiny. Obama and his running mate, Biden, both criticized Joe as a false idol of the Republican cause. Read the rest of this entry »

All the talk about benefits vs. features in last week’s post, Green Consumers Pull Back- Now What? Recession Strategies For Eco Businesses, reminded me of an NAHB article on green homes in which William H. Kreager, an architect at Mithun Architects+Designers+Planners who specializes in sustainable projects, suggests that there is a “trifecta of benefits” builders can use to market homes to buyers:

• A healthy home (1: health and safety)
• Savings due to energy efficiency (2: efficiency and the related cost savings)
• Lower maintenance costs (3:performance and related cost savings)

Kreager is talking about a principle that all green marketers could stand to know: that customer satisfaction needs to be derived by meeting fundamental – not specifically green — consumer values. Green Marketing Myopia, which outlines the above three benefits plus two more, (4) convenience and (5) status (really making it a quintuplet of benefits), sums it up well: Read the rest of this entry »

In past posts, we’ve covered how to write a business plan and even how to pitch a professional investor such as a venture capitalist. However, there is a missing step between those two activities, which an Ecopreneurist reader wrote in to ask about, and that is: How do you even get an investor to return your call (or email)?

Although this answer is an over-simplification, I’ll recommend to you: Personal Contact.

A few days ago, a venture capitalist told me that he, with the other three partners in his firm, look at 1100 companies a year. These people have a lot of other things to do as well, such as attending board meetings of portfolio companies, conducting detailed due diligence for the few firms they choose to seriously consider for investment, speaking on panels at conferences, etc.

If you send an email to someone who gets hundreds of emails a day, you really need to stand out. Ideally, your subject line would say, “Referral from X.”

Making it Personal

Keep in mind that investors in early-staged companies are investing in people. Before it is really up and running, a Company doesn’t have much value. Ideas are a dime a dozen.

The value is built by executing on a vision and creating a brand, a customer base, a strong team, revenue streams, etc. It is as important to be seen as a trustworthy, capable person as it is to have your business idea be judged as sound.

You’ll have a higher rate of responses from potential investors, if you make use of introductions.

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This is the final post related to Strategies of Abundance for green business ecopreneurs. The first two addressed how banks have a stranglehold on our lives (Part 1). Part 2 addresses the KISS principle (keep it small stupid), relocalization movement, and thriving on natural capital.

Following are a few more strategies we’ve employed, like many other ecopreneurs.

Strategy # 5: Enough Is Enough

A key facet for many small business ecopreneurs is the recognition of living within our ecological and financial means. By exiting the rat race and crafting our own business at a level we can manage, we can commit ourselves to our Earth Mission. A key step, however, is to let go of the idea that we must own a new car or new stereo, go on lavish vacations or in myriad ways keep up with the fictional Joneses. Many Europeans have known this for years.

Strategy # 6: Be Creative and Innovative

“Of three precious resources in life — time, money and creativity — the only unlimited one is your creativity,” writes Ernie Zelinski in The Joy of Not Working. “Make creativity your number one resource, and time and money won’t be as scarce.” Ecopreneurs sometimes thrive in a service economy where there are not products or in a durable economy where there is no waste. After all, who really wants to “own” carpet. I, for one, will be the first in line for an affordable service contract for a computer (famous for their obsolescence in less than three years).

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Wow. Try convincing the zoning regulators to give the OK for more density let alone allow beer cans, car tires and water bottles be your tools of choice to produce thermal mass and energy-independent housing.

Not a chance you could pull it off unless you’re renegade architect Michael Reynolds, Garbarge Warrior.” Read the rest of this entry »

The European Union’s heavy industry carbon dioxide emissions during 2007 reached around 1.914 billion metric tons according to data released Wednesday. The numbers were 93% complete, because some of the 10,500 companies registered on the Europe’s carbon trading platform had failed to meet the March 31 submission deadline. Prices on the secondary carbon market rallied on the news Wednesday. The price of benchmark European Union Allowances (EUAs) futures increased 88 cents, a 3.9% rise.

The numbers are important for traders on the European Climate Exchange, who take guidance from the level of actual carbon emissions to gauge what demand for offsets is likely to be.

The data indicate there’s been a 1.1% rise in CO2 emissions according to Oslo-based Point Carbon. The release of the data marks the start of the second phase of the European Trading Scheme, a market-based cap-and-trade system which has been going for three years already.

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