Ecopreneurist

As credit tightens up and business conditions worsen in what has now been officially declared as a recession, small businesses that rely on funding are the first to suffer.

Responding to the sharp economic downturn facing the nation, a group of seven leading nonprofits that offer lending and support services to small businesses are taking swift actions to help entrepreneurs challenged by higher costs, declining sales, and tightening credit.

Leaders of the seven organizations came together last month in Albuquerque, NM, to share their approaches, including: customizing their counseling and coaching services to help businesses adapt to the economic downturn, implementing new technology and reconfiguring staff to increase loan production, and developing new loan products and financial counseling services for credit-challenged customers. Read the rest of this entry »

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Debco is now producing color versions of the econo natural 4oz shopping tote. The colors available are black, red, green, lime green, navy, and pink.

The econo tote is very popular with Econpreneurist as the price of these units -$2.11- for the natural color tote places them in range of the popular non-woven shopping bags that are becoming ubiquitous in grocery stores.

Why the popularity? Because organic cotton - any cotton - is biodegradable while most non-woven poly bags are not.

So this post was going to be about me being so excited that Debco is now offering their econo natural 4oz shopping tote in colors, wonderful colors.

According to Debco their overseas supplier uses Azo free dyes on all their bags color bags.  This dye is supposedly eco-friendly and non-hazardous, but they have not conducted any lab tests to confirm this 100%.  However Debco has volunteered to have it done for any client that requests it.

But that is not what I am going to write about.

Apparently - and I don’t know if it is because these guys are based in Canada - Debco is making a distinction between bags made from 100% natural cotton and their organic cotton bags. A distinction I have not seen before. Read the rest of this entry »

My editor asked me to post a few more ideas on what an Ecopreneurist or any business interested in giving green gifts this year, might give customers for the holidays.

I wanted to approach the idea from two points. First, I am in the promotional items business. For our industry the main purpose of gift giving is to say thank you to the clients you have done business with in the past year, and to keep your name in front of those clients so that they do business with you next year.

Second, as an Econpreneurist gift giving gives my business a chance to show off our green credentials but also - maybe - influence our clients, not all of whom are green, about becoming more green in their own businesses.

So I decided to start off with something very basic. Mugs.

A basic mug cost little and can normally be printed on both the front and back, so there is a lot of room for both your logo and a message.

Perhaps “Thank you for your business in 2008. Think of XYZ company in 2009 for all your ABC needs” on the front and maybe an eco message like “Americans throw away an estimated 25 billion Styrofoam cups every year. The same Styrofoam cups will be sitting in a landfill 500 years from now. Please re-use this mug each day to lessen your impact on the planet.”  Yes that will all fit on a mug.  And trust me a case of mugs showing up at your client’s office goes a lot farther than a fruit basket. Read the rest of this entry »

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s posts are designed to keep us up to date on the “greening” of his industry.

A number of clients and readers have asked us about ideas for eco-friendly customer gifts and I wanted to write a couple of posts talking about items that have done well in the past for clients or that are new for this year and doing well so far.

I also wanted to break these articles into categories so this blog will cover PET (yes items made from recycled water bottles for the holidays). PET may be a boring material but it is being used in some neat products.

1) Eco 100% Recycled Owl Laptop Sleeve - Made from 100% post-consumer recycled material (product label affirms this claim), holding a standard 15″ laptop and with a very clean line design, these bags have been very popular as both employee and customer gifts. At about $15 including a one color imprint of your logo or message, these bags are very popular with hip eco companies and road warriors. The gift is also practical, for one thing it makes accessing your laptop at the airport a heck of a lot easier, and of course it does provide basic protection from bumps, nicks and Read the rest of this entry »

Having a tough time trying to find that perfect gift for your ecopreneur? Below are just 4 oft-recommended books from a variety of topics that may interest the ever hard-to-buy-for ecopreneur. Best of luck on your holiday shopping and if you have any other books that you would recommend please let us know!

Against the Gods – A worldwide bestseller for the ecopreneur that would enjoy a very interesting, historical perspective on entrepreneurialism and the concept of risk. Google book describes it as a “narrative that reads like a novel, chronicles the remarkable intellectual adventure that liberated humanity from the oracles and soothsayers by means of the powerful tools of risk management that are available to us today. This is a richly-woven tale of Greek philosophers and Arab mathematicians, of merchants and scientists, gamblers and philosophers, world-renowned intellects and obscure but inspired amateurs who helped discover the modern methods of putting the future at the service of the present, replacing helplessness before the fates with choice and decision.”

Preview it at Google Books here

Triple Bottom Line – Andrew Savitz. If you have not already come across this book, now is the time. A must read for ecopreneurs, business managers, social responsibility managers, and consumers and investors. The Triple Bottom Line illustrates the connection between the financial, social, and environmental bottom lines of any operation and demonstrates that innovative and profitable solutions to the real problems companies face can come from sustainability. This book is becoming one of the essential pieces of literature guiding many of today’s top companies transition into a more sustainable business model.

Preview it at Google Books here.

Read the rest of this entry »

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

At the end of September Debco bag introduced the E4827 10oz Organic Cotton Shopper to round out their other offerings in this area of the 6oz and Econo 4oz Organic Cotton Shopping bags. It is good timing considering the end of the year Fall festiva Read the rest of this entry »

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

A number of clients and readers have asked us about ideas for eco-friendly customer gifts and I wanted to write a couple of blogs talking about items that have done well in the past for clients or that are new for this year and doing well so far.

Our first blog was on BAMBOO. Now let us move to ORGANIC COTTON.

1) Organic Cotton Towels - Unbelievably soft and absorbent with natural colors like Stone Green, White and Natural Tan, these towels make great gifts. Embroidered with your company or organization’s logo expect to pay around $24 per unit. Towels work because they will end up in the home of your customer and likely be used for a long, long time. Organic cotton towels and robes also make good employee gifts.

2) Organic Market Bag Set - These heavy duty organic cotton bags look and feel great, so they have a high perceived-value but an honest price at $16 for the set, including placement of your logo.  Employees and customers will use the bags for a long, long time and they use them in public so each time your customer uses the bag in public your company or organization is on display. We also like the large print area on these bags. This is a lot of space to display your message and/or contact information. This market set helps the environment by reducing the need for plastic or paper shopping bags with this beautiful organic cotton set. The set includes a storage tote and 2 full-size grocery totes. Read the rest of this entry »

Maybe the title should instead read “How to Fail at ‘Greening’ Your Business”. Often times companies seem to approach “green” or eco-friendly as just another product attribute that can simply be added to packaging or website to reach the “green” consumer segment. In the rush to be eco-friendly, and due to the typical structure of many organizations, the marketing team will take the lead of the greening effort and, in the interest of time & energy, they’ll create a brilliant plan to communicate “green” to a target consumer group, but no internal alignment.

The sustainability and marketing strategies of a typical entrepreneur are often times based on the same model - the shotgun approach. Typically, entrepreneurs start to think about marketing after at least 6 months of hitting the pavement, and then sustainability appears as part of a new “marketing plan” or is seen as some kind of charitable giving / community relations campaign. Sustainable business is neither part of a marketing campaign nor a community relations effort. Neither is it about shifting revenue, but rather how revenue is generated.

Read the rest of this entry »

Are you ready for the holiday mail season?  Maybe this is the year to trim your DM waste.  The fundamental problem is that direct mail marketing is inherently inefficient. 44% of all direct mail is thrown in the trash without ever being opened and that which is opened only yields an average of a 2.77% response.  So, if you want to get 1,000 customers to respond to your direct mail piece, you have to mail, on average, 36,101 pieces of mail.  Multiply that by millions of customers and millions of companies and you can see the problem. The good news is that a March 2008 Aberdeen Group study found that direct mail waste reduction is an area where “environmental concerns and shareholder interests coincide.” But, you may already know this. They also found that 40% of companies said direct mail waste reduction was one of the top two areas being focused on for improving eco-friendly business practices.

The goal is to achieve the greatest precision with the lowest number of pieces mailed, but there a lot of other benefits. You can save money and enhance customer satisfaction which will in turn improves customer loyalty, purchase behavior and profitability. Here’s 9 ways:

#1: Maintain good list hygiene. Updating your mailing list to remove unwanted, duplicate and undeliverable addresses regularly and thoroughly is a cheap, quick and effective way to reduce waste. There are several ways to verify mailing lists and all outside list mangers are able to perform this function or you can buy your own address verification software. You will mail fewer pieces and, under some circumstances, lower your mailing rates. Consider offering incentives (such as the offer of a discount on their next purchase) for notification of duplicate mailings and incorrect addresses.
Read the rest of this entry »

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

A number of clients and readers have asked us about ideas for eco-friendly customer gifts - it’s the season after all. I wanted to write a couple of posts talking about items that have done well in the past for clients or that are new for this year and doing well so far.

I also wanted to break this blog into categories so I will start out with BAMBOO.

Top 3 Bamboo Ideas.

1) Flash Drives - Bamboo flash drives, along with their less green brethren in maple, cherry and walnut have been very popular as client gifts this year. At about $9.50 for a 1GB drive with your company or organization’s logo they are a low cost high perceived-value gift. Some clients have gotten very creative and recorded greetings or short videos to their customers and placed them directly on the drives. Again, no one ever throws away a flash drive, they are very useful for office and home, business and recreation. Read the rest of this entry »