Ecopreneurist

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

The green argument for flash drives goes something like this: Flash drives are a great way to get a lot of information to clients without having the need to print and ship thousands of pieces of paper. (And if they are made from eco-friendly materials all the better).

For example, think about a large conference, say with 10,000 attendees over four days. Printing and shipping all the information, schedules, data-sheets, presentations, and white papers for such an event is a huge cost to the budget and the environment. Why not just put it all on a flash drive, in a format that all the attendees can easily store, carry and share?

It is a good argument, however the POKEN allows us to take the idea to the next level. POKEN looks like a flash drives and sort of work the same way, as a tool with which to share data. The difference is that when two POKEN touch each other they copy – for lack of a better word – each other’s information.

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I had the pleasure of being the guest on a (the?) twitter #SmallBizChat last night.  The brain child of up and coming small biz powerhouse Melinda Emerson (a.k.a. @smallbizlady), #SmallBizChat happens every Wednesday night from 8-9PM EST.  Melinda, along with her co-host Cathy Larkin (@CathyWebSavvyPR) run a great event that is worth checking into as a listener/participant but also as a guest.  The whole evening is topped off with a PDF transcript of the event made available within in minutes courtesy of Sonia Schenker (@yourjobmyoffice).

Last night’s topic was, obviously, greening your small business.  I had prepared a dozen questions and answers and was expecting to field additional questions. But what happened, and here’s the beauty of Twitter and why this kind of event is Twitter at its best, is that a real dialogue occurred.  I didn’t have much chance to interject, mostly because several people had perfectly good answers that came from their day to day operations. For example, when question #2 was posted:

I, as planned, posted my 140 character response:

Its a perfectly fine answer, but the chat took off and many other terrific “definitions” kept popping up. Read the rest of this entry »

Meet up with the mokugift team and other environmentally concious techies, fashionistas and fun people at the Green Software Unconference or at Digital Summer on Aug 19th.

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Editor’s Note: The is a guest contribution by Danny Kennedy, President of Sungevity. This is part of a series from the CEO’s of major solar companies. You can follow the complete series here.

Sometimes it is hard to contemplate what a good news story our industry – solar sales and installation – and the broader clean energy economy really represents. I was reminded on Monday at the graduation ceremony for the Oakland Green Collar Jobs Corps.

• » See also: Canvassers for solar energy and energy efficiency
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In short, forty diverse, young and not-so-young people graduated from a tough, practical 30 week training course to be job-ready for work in the solar, weatherization and green construction sectors. 8 of them were not able to attend their own graduation, which had the Mayor and the great and good of the East Bay present because they already had jobs!

That is a big deal given that at this time something like 25 – 40% of union electricians in the area are going without work. It speaks to the excellence of their training, their own caliber, and the fact that green collar jobs are hot jobs even in a recession. And cities like Oakland are leading the way out of it with programs like this, which, at a very human level mean a lot to the people involved. They are also important for the whole economy.

Yesterday, I heard someone from the government-backed California Clean Energy Fund say that a clean energy company employs 4 – 5 people more than a non-green company, for every unit of production. And of those jobs created in solar, most are in the community – not short-term construction gigs or heartless factory jobs – but service positions selling systems, installing them on roofs, or maintaining them in other ways.

Obama, the Arnold Schwarzenegger, and everyone on down has been talking about green-collar jobs and workforce development, which is great. There’s a lot more they can do to support the kinds of job creation that are possible with the clean energy economy but I won’t try to tell you just what they should be doing in DC and Sacramento right now with various bills being debated.

But I do want to point out that at the end of the day, people are the limiting factor on the success of the solar industry. It is not just about the hardware. It’s about employees that sell, install and service the solar systems that will make our business’ succeed and grow and spread the sunshine of solar electricity. We have to train more of them for all the functions required to get this great technology onto the rooftops of middle America.

I look forward to the time when there are too many Green Collar Jobs cohorts coming out of various programs nationwide to go to them all. That’s when we’ll know we’re winning! Shine on!

Photo Courtesy greenforall.org via Flickr under Creative Commons License.

OPEN (Organization for Pakistani Entrepreneurs) Silicon Valley is holding their Forum ‘09 this Saturday, June 13th at the Computer History Museum in Mountain View, California. This year, the forum will include a Cleantech track that will bring business leaders, entrepreneurs, investors, and policy makers together to discuss different perspectives of clean and sustainable technologies for the future. If you are in the San Francisco Bay Area and want a new and interesting perspective on the subject, head out to Mountain View this Saturday.

Tickets are $55 in advance and $95 on-site, but OPEN was kind enough to offer Green Options readers a bargain discounted price of $40. The discounted tickets can only be purchased through this link: http://tinyurl.com/OPENforum-DISCOUNT.

Here is a brief overview of the Cleantech panel sessions:
Session I: Where’s the Green in Clean? Investment Opportunities, Valuations and the Funding Gap in Cleantech.
Session II: Innovations in Energy: Viable business propositions after Market Corrections.
Session III: The Stimulus Act: The Impact of Government Policy on Cleantech Start-ups and Investors.
Session IV: Workshop: Crafting your personal brand to transition into the Cleantech sector.

For more information on OPEN Silicon Valley Forum ‘09 Cleantech sessions, click here.
For a full schedule of events click here.

Unless you’ve been laid up in bed all this week, you’ve heard that Apple is releasing a new iPhone 3G-S with an amazing array of features But one you may not have heard of is a brilliant bridging between the iPhone and Zipcar.

These two are as they say peas in a pod, technology enhanced life(style) enhancements, for a demographic that I imagine likes that they get to both have what they want, when they want it, and do good by the planet at the same time.

Impressing your friends in the bargain is a fine dessert.

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With so many sources of information on sustainability and green living choices, you’d think it would be easy for you and me to live a greener lifestyle. And yet, how many times have you found yourself out there, doing errands, going out, or traveling, and you have no idea how and where to make greener choices?

3rdWhale is a bridge between talk and action, with an iPhone app that allows you to search for green businesses in proximity to you, plus submit your own finds that aren’t already on there, all listings filtered by 3rd Whale and then rated by users, ala Yelp. An Android version is on its way.

But here’s where it gets interesting: As seen first in Mother Nature Network 3rd Whale are joining forces with Creative Citizen, a hub for crowdsourced, specifically measurable sustainable choices. Each is broken down to how much energy, waste, water, emissions you’ve saved, and in what I think will help it bridge to a broader segment of the population, money. When you have this kind of clearly tangible benefit laid out for you, and it’s on something that you carry with you, action is much for likely. Read the rest of this entry »

In today’s rapidly changing sustainable business landscape, it’s becoming increasingly important to be aware of what’s happening, emerging, and yet to be created where you could fill a need. How best to do that?

Newspapers and magazines play a part, but with their shrinking staffs, it’s a smaller role by the day. Blogs? Definitely, it’s where people with the freedom and foresight to look broader, more critically, think more bravely share what they’re observing, researching, and wanting your feedback on. Microblogging sites such as Twitter take the time frame even more immediate, currently breaking.

But, you may be asking, where do I find the time to go to all these sources? A fair question, one which a tool like Feedly handily integrates all together in one place, allowing for you to easily interact with both your information and the people talking about it.

The next question you may have is, how do I even find what I need to keep track of in the first place amongst all this big swirling pot of information? And how do I know what’s best?

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This Earth Day, it was my mission to take serious steps towards greening my home office. While saving paper was the no-brainer approach, there is no escaping those documents that absolutely need to be printed in any office large or small. So, the next obvious choice is to look at greening your print habits.

Given that I have been using the HP Officejet Pro 8500 for a few weeks now, I am beginning to realize its merits as an ideal printer for small business or home office use. Not just because of its efficiency but also because it is a truly green option as far as printers go.   Read the rest of this entry »

Ecopreneurist has been testing out the HP Officejet Pro 8500, a brand new wireless printer from HP. This is one of the first jet printers we have seen that provides photo quality output. Given that this printer is significantly cheaper than laser printers, this “All-In-One” machine might just be the perfect solution for small businesses.

Now by “All-In-One,” we refer to four key functions that are part and parcel of every small business: printing, scanning, faxing, and copying. This means saving up to 50%  of the energy used to do all of these jobs individually.

If your needs match those of most small business, then investing in this printer could actually signal the end of long, frustrating and ultimately expensive hours spent at your local Kinko’s, where you are just one of a many other entrepreneurs lining up to get your bulk print demands met before your business deadline. Read the rest of this entry »