Sustainable Business Strategies in a Recession

Published on November 17th, 2008 | by

9 years ago by

Maybe the title should instead read “How to Fail at ‘Greening’ Your Business”. Often times companies seem to approach “green” or eco-friendly as just another product attribute that can simply be added to packaging or website to reach the “green” consumer segment. In the rush to be eco-friendly, and due to the typical structure of […]

9 Ways To Eliminate Direct Mail Waste

Published on November 17th, 2008 | by

9 years ago by

Are you ready for the holiday mail season?  Maybe this is the year to trim your DM waste.  The fundamental problem is that direct mail marketing is inherently inefficient. 44% of all direct mail is thrown in the trash without ever being opened and that which is opened only yields an average of a 2.77% […]

Bad Economic News? Get Creative.

Published on November 17th, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see ProfromaGreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry. It is becoming more and more obvious that an economic slowdown is coming. As Ecopreneurists what does that mean to us? I […]

Opportunity Green – Staying Green and Going Big

Published on November 16th, 2008 | by

9 years ago by

This is a guest post from Glenn Croston, author of “75 Green Businesses You Can Start to Make Money and Make a Difference”, At the Opportunity Green conference held at UCLA November 8-9, many themes related to the growth and changing direction of the green business movement were discussed by the great variety of green […]

The Call of the (Green) Entrepreneur

Published on November 15th, 2008 | by

9 years ago by

[youtube= http://www.youtube.com/v/pem0ZSsMQVA&hl=en&fs=1] [social_buttons] Bad economy got you down? If you’re looking for some inspiration, this trailer for a new documentary might just do the trick. Often down economy’s are the best time to start a new business -especially a green one. Greenbiz.com gives a few: According to McKinsey: “most companies in most sectors have profitable […]

Looking For Eco Customer Gifts? Try Bamboo

Published on November 15th, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. A number of clients and readers have asked us about ideas for eco-friendly customer gifts – it’s the season after all. I wanted […]

EcoDrive: A Backseat Driver With the Planet and Your Pocketbook in Mind

Published on November 13th, 2008 | by

9 years ago by

[social_buttons] When I say the name Fiat, what comes to mind? If you’re American, the words, “Fix It Again, Tony” may come to mind, recalling the days when Fiats were a more common sight on these shores, and had a less than stellar reputation for reliability. But if you’re in Europe, a very different set […]

Keep America Beautiful Comments On 60 Minutes Story – Offshoring E-Waste Is Not Green

Published on November 13th, 2008 | by

9 years ago by

[social_buttons] I often have email exchanges with ecopreneurs, non-profits, NGOs and various business folks that don’t necessarily end up as a blog post. Sometimes I start in one direction and end up in another. That’s what happened here when I received an email from Rob Wallace at Keep America Beautiful. Rob had one of those […]

Are Retail Carbon Offsets Working?

Published on November 12th, 2008 | by

9 years ago by

[social_buttons]There’s no doubt that carbon offsets are in the news.  Just this morning, the New York Times reported that Goldman Sachs jumped on the offsets bandwagon with investments in two offset companies.  But, you still don’t hear too much about retail carbon offset efforts, beyond voluntary add-on programs for airline and rental car companies.  TerraPass, […]

Evolve Travel Mug – Norwood Gets into Green

Published on November 12th, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Norwood has launched two new tumblers under their Evolve line, the Evolve(TM) Traveler Mug – 16 oz and the Evolve(TM) Infinity Tumbler – […]

Incite / Insight Event on Green Design in Chicago

Published on November 11th, 2008 | by

9 years ago by

AIGA Chicago is organizing an event called Incite / Insight 2008: Responsible Design 101, November 20 in Chicago that addresses the significance of green design. AIGA, the professional association for design, is the oldest and largest professional membership organization for graphic & communications design. The organization has been at the forefront of promoting the shift […]

100% Organic Caps with Eco-Friendly Screen Printing

Published on November 10th, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Proforma Green got our samples in today of the new 8650 V Natural™ Organic Cap by Vitronic Promotional Group, one of our manufacturers. […]