3 Simple Ways to Reduce Business Junk Mail

Published on September 27th, 2010 | by

7 years ago by

Each year 100 billion pieces of direct mail —equaling 4.5 million tons of materials—are printed and mailed in the United States. This represents 100 million trees and does not even take into account the resources necessary to produce, print, and ship. The real tragedy is that 44% of that mail goes directly to landfills without […]

Dispatch from Pakistan: Micro Hydro Power Improves Local Communities

Published on September 20th, 2010 | by

7 years ago by

A few months ago our project team in WV Pakistan worked with a local community based organization and installed a 15 KV micro hydro power plant in the subdivision Balakot, Pakistan. It was amazing to see. A village with 58 households who had never seen a light bulb in their house filled with light. Children […]

CA Chambers of Commerce Members Prove Energy Efficiency is Profitable

Published on September 15th, 2010 | by

7 years ago by

Small Business California has published a new booklet 32 Examples of Chambers of Commerce & Chamber Members in California: Leading the Clean Energy Economy. The booklet profiles local California chambers of commerce and their members who are demonstrating how recovering profits through energy efficiency can help strengthen the chamber, its business members and the community. From the Booklet: […]

First Net-Zero Affordable Community to Break Ground

Published on September 7th, 2010 | by

7 years ago by

Bravo to the Capstone Development Group. They are setting out to prove what we know to be true: Alternative energy saves money and that makes sense for everyone. Using solar panels and wind turbines to eliminate customer utility bills, this affordable housing project proves that green communities do not have to be only for the […]

How Social Networks Influence Consumer Behavior

Published on September 2nd, 2010 | by

7 years ago by

Ask ten people about how to make Twitter work for a company and you’ll likely get ten answers.  But, as Lynn Miller of OrganicMania said to me recently: [laughing] “There’s really no science here.”  And while there’s no science, the tenets of classic consumer behavior may shed some light on the why. I teach consumer […]

Turning Smelly Food Scraps Into Gold

Published on August 30th, 2010 | by

7 years ago by

This is a guest post by Julie E. Gabrielli, NCARB LEED, a green business advisor, founder of GOforChange.com and author of the greening business action list with a twist!. Keith Lasoya, founder of  Waste Neutral, owns an organics waste hauling company that collects source-separated “all food” scraps (pre- and post-consumer) waste in the Baltimore, MD […]

Stimulus Money to Help Renewable Energy

Published on August 28th, 2010 | by

7 years ago by

If the world does indeed go on past 2012, the U.S. should see major stimulus money improve renewable energy efforts.  Vice President Joe Biden said on Tuesday, “Government stimulus spending has put the country on track to double renewable energy production capacity by 2012 and halve solar power costs by 2015.” “The report outlined a […]

7 Questions For A Greener Competitive Advantage

Published on August 27th, 2010 | by

7 years ago by

If you’re like most business owners, you want to provide value to your customers in a way that gives you an edge over the competition. That means seizing opportunities to provide offerings that deliver more value to your customers than your competitors deliver. Remember, your commitment to the environment is a competitive advantage. By being […]

The Catch-22 of CSR & Economic Recovery

Published on August 26th, 2010 | by

7 years ago by

This is a guest opinion post by John Friedman. True economic recovery in the United States is caught in a Catch-22. The economy is stuck in ‘neutral’ while employers hold off on job creation until consumers start spending again, while consumers (particularly those who are out of work or fear for their jobs) are not […]