Environmental Research reports that Cause Marketing can Make a Difference which is good news for social entrepreneurs. A recent survey conducted on consumer packaged goods found that, yes, consumers do prefer and purchase products associated with a charity or cause. 74% increase in actual purchase for a shampoo brand when associated with a cause (47% […]
Ecopreneur Toby Foster’s organic vodka is made from locally grown Alaska potatoes and glacier water and marketed under the name Permafrost vodka. The Glaciar Creek distillery is Alaska’s first licensed distillery and Foster hopes to cash in on the increased interest in the last frontier. Or does he? Alaskan entrepreneur Foster has been working on […]
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. It is estimated that six billion pens are thrown away every year in the US. BIC, one of the largest pen producers in […]
The following is guest post submitted to me by the ecopreneurs over at Grow and Make – The Sustainable Living Store. When MC Milker at Ecopreneurist asked me to consider sharing some of the writing we had been doing at Grow and Make with her readership, I reflected on what it means to be an […]
Entrepreneurs all over America identify with Joe the Plumber which is why he has clearly become the talk of the town. But what about the Ecopreneurists? To me you folks are the entrepreneurs of the New Economy who have the potential to not just to rebuild…but rebuild a sustainable economy. What are your thoughts on Joe The Plumber ? Does he represent you?
Carbon offsets are a great idea, in theory. Buy a carbon offset, which goes to renewable energy or carbon absorbing projects, and increase the health of the planet, right? Not so clear cut, unfortunately. The path from offset purchase to impact made has been muddied by lack of transparency on how much of your money […]
Last week marked the official launch of The Global Partnership for Sustainable Tourism Criteria (STC Partnership), a coalition of 27 organizations that has developed Global Sustainable Tourism Criteria. About a year ago, the group came together to form the criteria having reviewed more than 4,500 criteria from more than 60 existing certification and other voluntary […]
[youtube= http://www.youtube.com/v/FJRJQPrqOZk&hl=en&fs=1] As the economic messages get scarier and scarier, it’s time to re-evaluate the message you are sending to consumers. This video gives some tips.
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. When Proforma Green goes to events we often get asked questions on what the different recycling symbols on plastic items stand for. I […]
Carbon Sciences, the developer of a breakthrough technology to transform harmful carbon dioxide (CO2) into high value, earth-friendly products such as precipitated calcium carbonate (PCC) is now developing a breakthrough technology to transform CO2 into the basic fuel building blocks required to produce gasoline, diesel fuel, jet fuel and other portable fuels.
In the current business climate, readers are increasingly scouring the web for business and financial news from around the world. Tip’d is here to deliver the best business stories recommended by other readers like yourself. Tip’d (tipd.com) is a community for financial news, ideas, and tips. Given the important political decisions ahead and the evolving state of the economy, this social news site is perhaps more of a necessity rather than merely a convenient online news destination.
Energy independence seems to be each country’s topmost agenda in today’s challenging economic climate. While many companies are looking to take advantage of the new tax credits extended to renewable energy industries, others are looking to solve the problem finding ways to convert emissions into high value, sustainable technology. Carbon Sciences is developing a breakthrough technology to transform carbon dioxide (CO2) emissions into useful carbonate products that can be used by the paper, pharmaceuticals and FMCG industries.
Not necessarily. Though consumer confidence is down, recessions are historically the time when emerging trends gain momentum – green is a fast growing trend. But, if your business depends on retail distribution, now is the time to familiarize yourself with how the grocery channel operates in down markets…which you may not have been a part […]
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Not all the changes in the promotional products industry relate to actual products. New technologies are starting to make their way into our […]
The following is guest post submitted to me by the ecopreneurs over at Grow and Make – The Sustainable Living Store. Last Friday congress passed the renewable-energy Incentive Tax Credit, as an attachment to the $700b financial bail-out. This legislation provides an extension of the existing renewable tax credits, but also includes provisions for new […]
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. All you North American eco hotels, yoga studios, cafes, craft shops and spas, rejoice. There is finally a US company making soy candles […]
If you’re a company that’s looking for additional ways to green beyond the obvious, I suggest you look at how you ship internationally. Have you ever looked at where it goes? If not, do it soon. If it’s with one of the big three, It is far from a straight line. It first goes to […]