Cut Your Carbon Footprint – Don’t Wear Leather

Published on October 9th, 2008 | by

9 years ago by

An interesting article in The Wall Street Journal, Six Products, Six Carbon Footprints, highlights the next trend in green marketing, calculating and promoting the supply chain carbon footprint. Never mind that the average consumer isn’t actually aware or at least has a pretty fuzzy grasp of what exactly a carbon footprint is, manufacturers are busily […]

Eco Button, Ideas From PPAI Tradeshow

Published on October 9th, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. This is a short video we took of Robert De Veau with Hirsch Gift showing the Eco Button at the Promotional Products Association […]

Eco Marketing 101- Include Your URL!

Published on October 8th, 2008 | by

9 years ago by

This should really be titled “21st Century Marketing 101”, since this seems an obvious point, include your web site URL on all of your marketing communications vehicles including package, flyers, outdoor (billboards) and, of course, print ads. Yet, a survey found that 70% of Print Campaigns Ignore the Multi-Channel Reality, and do not include a […]

Triple Bottom Line: Profits with a Purpose to Make the World a Better Place

Published on October 8th, 2008 | by

9 years ago by

As explored in my previous posts related to the triple bottom line for green enterprises, these business ecopreneurs seek to consider all stakeholders of their enterprise (not just the shareholders or owners’ financial interests), how the business transforms or is transformed by the environment, and finally, profits, the heralded benchmark for allowing one to define […]

Undress for Success!

Published on October 8th, 2008 | by

9 years ago by

As mentioned last week in my post about greening HR, telecommuting is often cited as one of the most valuable (to both employers and employees) green benefit to offer. Telecommuting has been credited with a variety of advantages including improved work/family balance, supervisor-staff relationships, job satisfaction, worker retention, productivity and career prospects, as well as […]

JournalBooks: Eco Beauty by Design

Published on October 7th, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. JournalBooks is doing stunning custom work with nearly 100% total recycled materials in their notebook and spiral journal products. Really some of their […]

Organic And Natural – Still The Fastest Growing Segment?

Published on October 7th, 2008 | by

9 years ago by

Environmental Leader published an article today, Fast-Moving Eco-Friendly Consumer Goods Appeal to Many, noting the rapid increase in consumers purchasing organic and personal care products, natural foods and beverages. According to the report, over 1/3 of all consumers purchase goods in these categories. This makes it the fastest growing category of green products. This makes […]

100% Recycled PVC Flash Drives, Ideas from PPAI Tradeshow

Published on October 6th, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. There were a number of green and eco-friendly flash drives on display at the Promotional Products Association International (PPAI) event in Fort Worth […]

How Organic Is Organic Apparel?

Published on October 3rd, 2008 | by

9 years ago by

We have a number of loyal readers of this blog in the green apparel industry and its rapid growth is yielding rewards for ecopreneurs targeting the variety of consumers that I mentioned in my post, The 4 Green Fashion Consumers – Which One For You? The Living Green consumer, who has embraced the whole concept […]

New Generation of BPA Free Bottles Aims at Spas and Gyms

Published on October 3rd, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. I mentioned before in this blog that the gym and spa industry is one of the main buyers of sport bottles. It makes […]

Nonwoven Messenger Bags. Are they Green?

Published on October 2nd, 2008 | by

9 years ago by

This is a guest post by John Simonetta, owner of Proforma Green, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Jetline is entering the nonwoven market strong this season. As I mentioned in another blog Jetline currently has what I think are […]

CSR – HR = PR

Published on October 2nd, 2008 | by

9 years ago by

CSR – HR = PR (Corporate Social Responsibility – Human Resources = Public Relations) I came across this “equation” yesterday while researching best green HR practices. It is a quote by Adine Mees and Jamie Bunham of Canadian Business for Social Responsibility from DRIVING SUCCESS: Human resources and sustainable development. They then followed with this: […]

Triple Bottom Line: Making the Planet a Better Place for ALL Life

Published on October 1st, 2008 | by

9 years ago by

My first two posts about the triple bottom line for green businesses addressed the people who make up an enterprise as well as the people who supply it, use the goods or services created, or invest in the enterprise. First coined by John Elkington and articulated in his book, Cannibals with Forks: The Triple Bottom […]

Green Networking Made Easy

Published on September 30th, 2008 | by

9 years ago by

Want to talk to like-minded people who are interested in sustainability? Sounds good to me.  But is networking anything really more than an excuse to have a few drinks at a new bar?   GreenYour.com, “your guide to green anything,” has a good primer on how to find green networking events and offers this if […]