Green Dreams: Starting a Green Graphic Design Business

Published on February 23rd, 2008 | by

10 years ago by

Starting a business takes a lot of time, effort, and planning. An entrepreneur has to wear many hats, juggle several tasks at a time, and be incredibly organized. So why would any business owner want to add protecting the environment and saving the planet to their already endless to-do lists? It’s all about the dream. […]

How to Green Your Mail

Published on February 21st, 2008 | by

10 years ago by

Depending on your business, mailing can be a major expense and large use of resources. But it doesn’t have to be that way. EcoEnvelopes is a new company that has created reusable envelopes. As in they can be two-way, between you and your customer, eliminating the need for reply envelopes. It’s been said that a […]

Unconventional Advice for Emerging Ecopreneurs

Published on February 21st, 2008 | by

10 years ago by

A Tufts senior e-mailed me the other day, attaching her resume and asking for career advice. While that play of events seems typical, her ambitions probably didn’t fit the cookie-cutter mold of most of her class peers. She wanted to run her own eco-retreat center one day, felt passion for the green movement and embraced […]

How to Finance a Green Business

Published on February 18th, 2008 | by

10 years ago by

We received an email last week from an inventor in upstate New York, who has designed a green product that she wants to bring to market, and she would like some ideas of how she can raise money to manufacture and market the product. I am going to present several ideas for financing a green […]

Take your Business Off-Grid, or Become a Net Producer of Energy: Learn How at the MREA’s Renewable Energy Fair

Published on February 15th, 2008 | by

10 years ago by

All businesses have “variable expenses” related to energy, right? Not always. There’s nothing in the IRS tax code preventing businesses from investing in renewable energy systems (and energy conservation/efficiency) that allow these businesses to operate more efficiently, sustainably, and green. In fact, often there are tax credits and other incentives to encourage these kinds of […]

Desperately Seeking Certification – Is It Worth It For Eco-Entrepreneurs?

Published on February 14th, 2008 | by

10 years ago by

Often one of the earlier decisions that eco-entrepreneurs make is whether or not to seek certification. Depending on your industry there are a variety of certifications. Those considered most meaningful and trustworthy (but, not always) include: Energy Star -for appliances and electronics USDA Organic Seal – for food and personal care items among others Green […]

Attack The Ingredient Not The Brand – Is Burt’s Bees’ New Campaign On The Right Track?

Published on February 12th, 2008 | by

10 years ago by

Burts Bees and their corporate parent, Clorox, will launch a new advertising campaign this month : Burt’s Bees will debut a breakthrough advertising campaign, “Natural Vs.” in early February 2008. Created to address confusion among consumers over what constitutes a truly natural product, …each (ad will) depict the difference between benefits of natural ingredients in […]

How to Green Your Business, Free

Published on February 11th, 2008 | by

10 years ago by

This is not exactly advance notice, but tomorrow evening the Small Business Administration in San Francisco is offering a free workshop called “Running & Operating a ‘Green’ Business”. The reason I even bother noting such a last-minute event is that the SBA often repeats popular workshops, and it offers similar programs in different cities. You […]

Get Started With Your New Green Business, No Matter How Small the Start

Published on February 8th, 2008 | by

10 years ago by

Revolution Foods is a fascinating start up — a for-profit company focused on a public health issue (obesity), in a highly regulated “industry” (meals served in schools), with venture capital funding. When I heard that co-founder and CEO Kristin Groos Richmond was going to speak about the founding of her green company, I had to […]

Good Eco Entrepreneurs Don’t Greenwash

Published on February 7th, 2008 | by

10 years ago by

Growing green companies should tread cautiously when considering using certifications, marketing hype and eco claims on their product package. A great article over at Marketing Sherpa explains how you can avoid making some common green marketing mistakes. Hyping your business or products as environmentally friendly can attract eco-concerned consumers and boost overall customer affinity. But […]

Carbon Offsets: Creating Something Real from Hot Air

Published on February 7th, 2008 | by

10 years ago by

You’ve probably heard about carbon offsets. They’re everywhere these days, and it seems not a week goes that I don’t hear about a company pledging to go carbon neutral. And yet, it all seems so…full of hot air. What’s real? What do they really do? Which will make the most impact? How are the different […]

Using The Web to Build Your Green Business.

Published on February 7th, 2008 | by

10 years ago by

Benjamin Brown, the CEO of Web start-up MakeMeSustainable.com feels that tapping social networking on the Web is the best way to build a business with an environmental slant. I’d have to say that we at Ecopreneurist agree. While most businesses focus on attracting mainstream media visibility, as we said here, often the best way for […]

Virtualization: A Boon for Green Computing

Published on February 7th, 2008 | by

10 years ago by

At the end of the 1970s, the world saw a computer revolution, and waves of new business development followed. By the early 1990s, there were signs of a green computing revolution, and now businesses are taking advantage of the industry’s need for environmentally-friendly products. Data centers, in particular, have become a target market, since the […]

Is your Next Great Investment Hidden Away in a University?

Published on February 4th, 2008 | by

10 years ago by

As Joshua S. Hill wrote in our sisterblog Planetsave.com, on January 31, 2008, over 1500 universities and other organizations across the country participated in an all day teach-in about global warming solutions. Under the title “Focus the Nation”, each participating organization held a wide variety of trade-show-like fairs, panel discussions, public debates, presentation of research, […]

Ecotourism: The Business of Sustaining the Earth through Travel

Published on February 2nd, 2008 | by

10 years ago by

After the mighty industrial military complex (the companies behind the missiles and the satellites to guide them), tourism is the world’s largest industry, according to the World Tourism Organization. While tourism is big business, much of the industry can be just as destructive as the other extractive industries (mining, lumber, agriculture), sometimes operating in the […]

Greening How You Do Take Out: What Works (part 2)

Published on January 31st, 2008 | by

10 years ago by

Welcome to part 2 of our restaurant greening guide. If you recall from last week, I wrote about Ike’s Quarter Cafe, a restaurant that has found a great balance of quality food, sustainability in their facilities, and a wonderful experience. For those of you considering greening your restaurant, or just in search of ways to […]