Desperately Seeking Certification – Is It Worth It For Eco-Entrepreneurs?

Published on February 14th, 2008 | by

9 years ago by

Often one of the earlier decisions that eco-entrepreneurs make is whether or not to seek certification. Depending on your industry there are a variety of certifications. Those considered most meaningful and trustworthy (but, not always) include: Energy Star -for appliances and electronics USDA Organic Seal – for food and personal care items among others Green […]

Attack The Ingredient Not The Brand – Is Burt’s Bees’ New Campaign On The Right Track?

Published on February 12th, 2008 | by

9 years ago by

Burts Bees and their corporate parent, Clorox, will launch a new advertising campaign this month : Burt’s Bees will debut a breakthrough advertising campaign, “Natural Vs.” in early February 2008. Created to address confusion among consumers over what constitutes a truly natural product, …each (ad will) depict the difference between benefits of natural ingredients in […]

How to Green Your Business, Free

Published on February 11th, 2008 | by

9 years ago by

This is not exactly advance notice, but tomorrow evening the Small Business Administration in San Francisco is offering a free workshop called “Running & Operating a ‘Green’ Business”. The reason I even bother noting such a last-minute event is that the SBA often repeats popular workshops, and it offers similar programs in different cities. You […]

Get Started With Your New Green Business, No Matter How Small the Start

Published on February 8th, 2008 | by

9 years ago by

Revolution Foods is a fascinating start up — a for-profit company focused on a public health issue (obesity), in a highly regulated “industry” (meals served in schools), with venture capital funding. When I heard that co-founder and CEO Kristin Groos Richmond was going to speak about the founding of her green company, I had to […]

Good Eco Entrepreneurs Don’t Greenwash

Published on February 7th, 2008 | by

9 years ago by

Growing green companies should tread cautiously when considering using certifications, marketing hype and eco claims on their product package. A great article over at Marketing Sherpa explains how you can avoid making some common green marketing mistakes. Hyping your business or products as environmentally friendly can attract eco-concerned consumers and boost overall customer affinity. But […]

Carbon Offsets: Creating Something Real from Hot Air

Published on February 7th, 2008 | by

9 years ago by

You’ve probably heard about carbon offsets. They’re everywhere these days, and it seems not a week goes that I don’t hear about a company pledging to go carbon neutral. And yet, it all seems so…full of hot air. What’s real? What do they really do? Which will make the most impact? How are the different […]

Using The Web to Build Your Green Business.

Published on February 7th, 2008 | by

9 years ago by

Benjamin Brown, the CEO of Web start-up MakeMeSustainable.com feels that tapping social networking on the Web is the best way to build a business with an environmental slant. I’d have to say that we at Ecopreneurist agree. While most businesses focus on attracting mainstream media visibility, as we said here, often the best way for […]

Virtualization: A Boon for Green Computing

Published on February 7th, 2008 | by

9 years ago by

At the end of the 1970s, the world saw a computer revolution, and waves of new business development followed. By the early 1990s, there were signs of a green computing revolution, and now businesses are taking advantage of the industry’s need for environmentally-friendly products. Data centers, in particular, have become a target market, since the […]

Is your Next Great Investment Hidden Away in a University?

Published on February 4th, 2008 | by

9 years ago by

As Joshua S. Hill wrote in our sisterblog Planetsave.com, on January 31, 2008, over 1500 universities and other organizations across the country participated in an all day teach-in about global warming solutions. Under the title “Focus the Nation”, each participating organization held a wide variety of trade-show-like fairs, panel discussions, public debates, presentation of research, […]

Ecotourism: The Business of Sustaining the Earth through Travel

Published on February 2nd, 2008 | by

9 years ago by

After the mighty industrial military complex (the companies behind the missiles and the satellites to guide them), tourism is the world’s largest industry, according to the World Tourism Organization. While tourism is big business, much of the industry can be just as destructive as the other extractive industries (mining, lumber, agriculture), sometimes operating in the […]

Greening How You Do Take Out: What Works (part 2)

Published on January 31st, 2008 | by

9 years ago by

Welcome to part 2 of our restaurant greening guide. If you recall from last week, I wrote about Ike’s Quarter Cafe, a restaurant that has found a great balance of quality food, sustainability in their facilities, and a wonderful experience. For those of you considering greening your restaurant, or just in search of ways to […]

Sustainable Shopping in Portland, Part 2

Published on January 29th, 2008 | by

9 years ago by

Although Portland-based Sameunderneath is a sustainable clothing line, the Company has a broader social-enterprise mission beyond a concern for the environment. On the website, founder Ryan Christensen says, “Sameunderneath’s mission is to change the way people look at each other.” Over eight years ago, he started the Company by selling t-shirts, and now sells a […]

Whole Foods Market: Bagging Profit for Purpose

Published on January 28th, 2008 | by

9 years ago by

What do you think about Whole Foods Market’s plan to bag disposable plastic grocery bags in their 270 stores on this coming Earth Day, April 22? Can corporations on the greener side of the aisle like Whole Foods Market truly put purpose before profit? I’m voting a cautious “yes.” Maybe the tides are slowly turning […]

Start-Up Junkies – Green Doesn’t Just Mean Money on New Show

Published on January 27th, 2008 | by

9 years ago by

It is perhaps a sign of the times that a TV show getting some press in entrepreneurial circles , features in its first episode, a green entrepreneur. “Start-up Junkies” shown on MOJO HD TV, a much talked about subsidiary of iN DEMAND Networks, is part of the network’s, MOJO Money Night. Targeting that 25-35 male […]

Sustainable Shopping in Portland, Part 1

Published on January 26th, 2008 | by

9 years ago by

In the past couple of months, I have had the opportunity to visit a number of clothing boutiques selling clothing made of sustainably produced fibers or accessories made from recycled materials. My personal observations may not tell the full story, but it seems that sales are slow for these cool but relatively expensive goods. In […]

How to Start a Green Business without Raising Money

Published on January 24th, 2008 | by

9 years ago by

When I had the chance to interview Beth Gerstein, co-founder of Brilliant Earth, I first wanted to ask her how they raised the money to start the company. I figured that retailing gold, platinum and diamond jewelry had to be a capital-intensive business and thought Beth could shed light on how a green entrepreneur can […]