Essentia Natural Memory Foam: Everyone Deserves Healthy, Clean Sleep

Published on December 5th, 2008 | by

9 years ago by

The first time I slept on a memory foam mattress, I was in heaven. When it was time to buy a new bed, I was thrilled to find out about a new green company called Essentia, who makes the only natural memory foam mattresses on the market. Most memory foam mattresses are made of petroleum […]

How to Save Water, Increase Activity, and Be Art at the Same Time: An Upside Down Umbrella?!

Published on December 4th, 2008 | by

9 years ago by

Looking outside my window, the sky is cloudless, bright, a slight breeze. And it’s December, normally a time of frequent rain. While we here in the Sierra Foothills are not yet facing a water shortage, many people in the world are. And in places that do get sufficient rain, they may be lacking in opportunities […]

Company Gift Giving Made Easy: Give carbon-neutrality this Christmas

Published on December 4th, 2008 | by

9 years ago by

A post by contributing writer Melissa Chungfat. The eco-holiday tips are beginning to pour in everywhere. Al Gore was on Oprah last week discussing the impacts of global warming and giving advice on how people can help the environment and save some cash this holiday. And, Obama is certainly doing his part with his plans […]

6 Cool Green Holiday Card Options

Published on December 3rd, 2008 | by

9 years ago by

If you’re like 50%-60% of businesses in America you may be thinking about sending customized holiday cards this year.  If so, there’s still time and you have lots of excellent green options. 1. The greenest option is to forgo printed cards and use an eCard.  American Greetings has a wide selction of eCards with minimal […]

Microenterprise Leaders Working to Help Small Businesses Affected by US Financial Crisis

Published on December 3rd, 2008 | by

9 years ago by

As credit tightens up and business conditions worsen in what has now been officially declared as a recession, small businesses that rely on funding are the first to suffer. Responding to the sharp economic downturn facing the nation, a group of seven leading nonprofits that offer lending and support services to small businesses are taking swift actions to help entrepreneurs challenged by higher costs, declining sales, and tightening credit.

Get Paid to Save Electricity

Published on December 2nd, 2008 | by

9 years ago by

Obviously conserving electricity saves money, which in tough economic times is particularly important. However, small businesses and other organizations in the San Francisco Bay Area were just issued checks for turning out the lights and taking the stairs for one day last summer. And some of the checks were for thousands of dollars. These small […]

The Changed Face of Marketing

Published on December 1st, 2008 | by

9 years ago by

In 1953, almost 60 years ago, in his American Marketing Association presidential address, Professor Neil Borden of Harvard Business School, introduced the term “marketing mix” and in 1960 E. Jerome McCarthy supplemented that concept with the 4 P’s of Marketing. Ever since then, every student of marketing has learned the 4 P’s of marketing; Product, […]