How to Finance a Green Business

Published on February 18th, 2008 | by

10 years ago by

We received an email last week from an inventor in upstate New York, who has designed a green product that she wants to bring to market, and she would like some ideas of how she can raise money to manufacture and market the product. I am going to present several ideas for financing a green […]

Take your Business Off-Grid, or Become a Net Producer of Energy: Learn How at the MREA’s Renewable Energy Fair

Published on February 15th, 2008 | by

10 years ago by

All businesses have “variable expenses” related to energy, right? Not always. There’s nothing in the IRS tax code preventing businesses from investing in renewable energy systems (and energy conservation/efficiency) that allow these businesses to operate more efficiently, sustainably, and green. In fact, often there are tax credits and other incentives to encourage these kinds of […]

Attack The Ingredient Not The Brand – Is Burt’s Bees’ New Campaign On The Right Track?

Published on February 12th, 2008 | by

10 years ago by

Burts Bees and their corporate parent, Clorox, will launch a new advertising campaign this month : Burt’s Bees will debut a breakthrough advertising campaign, “Natural Vs.” in early February 2008. Created to address confusion among consumers over what constitutes a truly natural product, …each (ad will) depict the difference between benefits of natural ingredients in […]

How to Green Your Business, Free

Published on February 11th, 2008 | by

10 years ago by

This is not exactly advance notice, but tomorrow evening the Small Business Administration in San Francisco is offering a free workshop called “Running & Operating a ‘Green’ Business”. The reason I even bother noting such a last-minute event is that the SBA often repeats popular workshops, and it offers similar programs in different cities. You […]

Get Started With Your New Green Business, No Matter How Small the Start

Published on February 8th, 2008 | by

10 years ago by

Revolution Foods is a fascinating start up — a for-profit company focused on a public health issue (obesity), in a highly regulated “industry” (meals served in schools), with venture capital funding. When I heard that co-founder and CEO Kristin Groos Richmond was going to speak about the founding of her green company, I had to […]

Carbon Offsets: Creating Something Real from Hot Air

Published on February 7th, 2008 | by

10 years ago by

You’ve probably heard about carbon offsets. They’re everywhere these days, and it seems not a week goes that I don’t hear about a company pledging to go carbon neutral. And yet, it all seems so…full of hot air. What’s real? What do they really do? Which will make the most impact? How are the different […]

Using The Web to Build Your Green Business.

Published on February 7th, 2008 | by

10 years ago by

Benjamin Brown, the CEO of Web start-up MakeMeSustainable.com feels that tapping social networking on the Web is the best way to build a business with an environmental slant. I’d have to say that we at Ecopreneurist agree. While most businesses focus on attracting mainstream media visibility, as we said here, often the best way for […]

Virtualization: A Boon for Green Computing

Published on February 7th, 2008 | by

10 years ago by

At the end of the 1970s, the world saw a computer revolution, and waves of new business development followed. By the early 1990s, there were signs of a green computing revolution, and now businesses are taking advantage of the industry’s need for environmentally-friendly products. Data centers, in particular, have become a target market, since the […]