Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics. I had the privilege of guest […]
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Watch 24 Hours of Al Gore’s Climate Reality Project (Live Stream).
What can happen in a day?
A lot, says Al Gore. Catastraphic storms, forest fires, landslides and more. But what can also happen is a ‘Climate Reality Project’, (CRP, formerly Alliance for Climate Protection) that can bring the facts about the climate crisis into the mainstream and engage the public in conversation about how to solve it. This project is Al Gore’s latest global campaign to bring the reality of the climate crisis back into focus.
A post by contributing writer Melissa Chungfat. Every single word counts when it comes to marketing. How you package your brand with words and images has a strong influence on how people perceive your company. But before I dive into which words can work for your product or service, always keep in mind that your […]
A post by contributing writer Melissa Chungfat. The eco-holiday tips are beginning to pour in everywhere. Al Gore was on Oprah last week discussing the impacts of global warming and giving advice on how people can help the environment and save some cash this holiday. And, Obama is certainly doing his part with his plans […]
I hope that you had the opportunity to read Jennifer Kaplan’s recent post “Van Jones’ Ecopreneurial Vision.” Talk about a man who is working to inspire a nation!
Van Jones has recently surfaced in America’s Shift to Green Living as a strong advocate for the Green Collar Economy. He is the founding president of Green For All, a U.S. organization that promotes green-collar jobs and opportunities for the disadvantaged. He is also the author of The Green Collar Economy, which has been endorsed by Nancy Pelosi, Tom Daschle and Al Gore.
[social_buttons] An op-ed piece in the New York Times, The Climate For Change, by über environmentalist, Al Gore, outlines for President-Elect Obama changes we need to make to both improve the economy and decrease climate change. Much of what he recommends is good news for ecopreneurs. 1…. incentives for the construction of concentrated solar thermal […]