Browsing the "cause marketing" Tag

Locals Do It Better: GoVoluntr Helps Small Businesses with Effective Cause Marketing

January 10th, 2012 | by Guest Contributor

Cause marketing is complex, challenging and costly. Despite these known challenges both local organizations and businesses recognize the efficiency of cause marketing as a revenue booster and an awareness platform. These are the clear hurdles for social innovation, but ones that if confronted can reap substantial rewards for everyone involved. A platform like GoVoluntr’s Volunteer Rewards might just do the trick. Businesses can provide discounted goods and services as a reward for volunteering hours with non-profits or choose to use products to endorse a specific cause. “Free stuff” can be an effective motivator to volunteer, especially for those individuals who aren’t yet familiar with the natural rewards of helping out.


SlickWear – Buy an Eco Friendly Bag and Support a Cause at Checkout

November 7th, 2011 | by Glenn Croston

One of the great things about green businesses is their commitment to giving back to the world around them, helping both people and planet in many ways. A growing number of businesses support environmental and social causes and groups that deliver solutions. SlickWear gives you a new way to support a cause through their Eco-Bag store, letting you pick a bag, and pick a cause as well when you make a purchase


Top 10 Green Marketing Campaigns

October 26th, 2011 | by Jennifer Kaplan

I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green


Social Responsibility Is There a Place For Lip Service

April 26th, 2009 | by Maryanne Conlin

Brands across categories, but particularly in the natural products industry are choosing charities with which to align themselves. In most cases this is an exercise in determining what the brand will stand for. The bigger the brand, the larger the charity and the more thought is given to this exercise as seen in the almost perfect launch last year of Clorox Greenworks brand.


Cause Marketing Hits The Small Screen – Viacom Programs Funded by The Gates Foundation

April 2nd, 2009 | by Maryanne Conlin

…the Gates Foundation is set to expand its involvement and spend more money on influencing popular culture through a deal with Viacom, the parent company of MTV and its sister networks VH1, Nickelodeon and BET. It could be called “message placement”: the social or philanthropic corollary to product placement deals in which marketers pay to feature products in shows and movies. Instead of selling Coca-Cola or G.M. cars, they promote education and healthy living.



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