Karm.io, a new online deal site that connects local merchants to global causes, has announced its alpha launch. Unlike existing online deal platforms, Karm.io allows merchants complete control over their deal terms. In exchange, merchants agree to donate a portion of each sale to a charity of their choice.
Browsing the "cause marketing" Tag
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Cause marketing is complex, challenging and costly. Despite these known challenges both local organizations and businesses recognize the efficiency of cause marketing as a revenue booster and an awareness platform. These are the clear hurdles for social innovation, but ones that if confronted can reap substantial rewards for everyone involved.
A platform like GoVoluntr’s Volunteer Rewards might just do the trick. Businesses can provide discounted goods and services as a reward for volunteering hours with non-profits or choose to use products to endorse a specific cause. “Free stuff” can be an effective motivator to volunteer, especially for those individuals who aren’t yet familiar with the natural rewards of helping out.
One of the great things about green businesses is their commitment to giving back to the world around them, helping both people and planet in many ways. A growing number of businesses support environmental and social causes and groups that deliver solutions. SlickWear gives you a new way to support a cause through their Eco-Bag store, letting you pick a bag, and pick a cause as well when you make a purchase.
I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green.
Brands across categories, but particularly in the natural products industry are choosing charities with which to align themselves. In most cases this is an exercise in determining what the brand will stand for. The bigger the brand, the larger the charity and the more thought is given to this exercise as seen in the almost perfect launch last year of Clorox Greenworks brand.
…the Gates Foundation is set to expand its involvement and spend more money on influencing popular culture through a deal with Viacom, the parent company of MTV and its sister networks VH1, Nickelodeon and BET. It could be called “message placement”: the social or philanthropic corollary to product placement deals in which marketers pay to feature products in shows and movies. Instead of selling Coca-Cola or G.M. cars, they promote education and healthy living.
Environmental Research reports that Cause Marketing can Make a Difference which is good news for social entrepreneurs. A recent survey conducted on consumer packaged goods found that, yes, consumers do prefer and purchase products associated with a charity or cause. 74% increase in actual purchase for a shampoo brand when associated with a cause (47% […]