How can startups and small businesses convert this financial support into a reliable, established brand, with an expanding customer base?
Browsing the "consumers" Tag
Living Our Values: More Expensive? Sometimes. Inconvenient? Maybe. Worth it? The jury is still out. As a staunch believer in corporate responsibility and transparency, I recognize that there is a risk as well as a reward associated with transparency because it makes you vulnerable by exposing things that might cause stakeholder (customers, employees, owners/investors, suppliers, communities, government regulators and legislators and even competitors) backlash. At the same time, of course, the opportunity in being open is that it allows those stakeholders who share your values to offer their support.
The implication here is that if smart grid does not reduce utility bills, or the savings are not visible or don’t offset by rate increases, smart grid will likely be seen as an expensive failure.
All the talk about benefits vs. features in last week’s post, Green Consumers Pull Back- Now What? Recession Strategies For Eco Businesses, reminded me of an NAHB article on green homes in which William H. Kreager, an architect at Mithun Architects+Designers+Planners who specializes in sustainable projects, suggests that there is a “trifecta of benefits” builders […]
That’s one of the major findings of the recently-released 2007 National Technology Readiness Survey (NTRS), sponsored by the University of Maryland’s Robert H. Smith School of Business, and research firm Rockbridge Associates, Inc. This is good news for ecopreneurs, especially since the survey also notes that many consumers want to buy “green tech” products, but […]