Browsing the "content marketing" Tag

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5 Ways to NOT Pitch Content

As the Important Media accounts manager, I answer all the inbound emails for our network of sites. I work with companies everyday to help promote their brands, whether it’s a helping out a local solar organization or sharing the cool products from a sustainable kitchenware company. However, I also filter through a gazillion emails from people trying to […]

July 13th

3 Steps to Great Content Marketing For Green Brands

It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase.

Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties.

July 9th