If you’re a business owner, you’re probably looking for ways to get the word out about your company, and there are lots of tips and tricks for how to make your way in the world of marketing. As the Accounts Manager for Important Media, I see all manner of pitches everyday: some good, some great, […]
Browsing the "content" Tag
It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase.
Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties.
Calling designers, architects, artists, makers, coders, activists — lift your city UP! Do you see the public realm as a canvas? Do you have a design or technology project that could transform the way people experience the city? Bring your projects to life at San Francisco’s Urban Prototyping (UP) Festival – you’ll get a materials stipend, a downtown street exhibition, and a chance to change cities forever through your work.