Browsing the "DMA" Tag

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3 Simple Ways to Reduce Business Junk Mail

Each year 100 billion pieces of direct mail —equaling 4.5 million tons of materials—are printed and mailed in the United States. This represents 100 million trees and does not even take into account the resources necessary to produce, print, and ship. The real tragedy is that 44% of that mail goes directly to landfills without […]

September 27th

19 Free (Green) Tools for Small Businesses

Another post inspired by a HARO request.  This time it was an ask for low or no-cost tools used by small businesses.  I did a quick search for the word “free” in my book and realized there are dozens.  Here are my 19 favorites: Free energy-efficiency information, resources, and technical advice—ENERGY STAR for Small Business […]

June 12th

10 Green Ways To Cut Business Costs

Last week BusinessWeek published an article: 10 Ways To Cut Business Costs and I was pleased to see that four of the 10 were also green. It gave me the idea to write about green ways to cut costs in these difficult times. Starting with the four cited in BW, here are some ideas: Reduce […]

March 12th