Browsing the "Eco-entrepreneurs" Tag

Using Digital Media Wisely in Cleantech

November 21st, 2016 | by Carolyn Fortuna

Cleantech businesses may offer innovative sustainable energy products and services but also fail to reach their target audiences with their marketing. Cleantech marketing needs to embrace digital media wisely.


Repurposing Plastic: An Artistic Eco-Business

September 13th, 2016 | by Carolyn Fortuna

Repurposing plastic involves less manufacturing and more creativity than plastic recycling. In this third in a series, we describe repurposing plastic and its artistic potential


Top Ten Ideas for Starting Your Own Green Small Business

August 8th, 2016 | by Carolyn Fortuna

In Part I of this two-part series, you’ll learn five of the ten of 2016’s most popular ideas for starting a green small business.  In the next installment, you’ll discover the final five ways that you, too, can become a success green entrepreneur in 2016.


4 Huge Market Opportunities for Eco Entrepreneurs

May 2nd, 2014 | by Derek Markham

We green types get accused of loving nature, the environment, etc., more than human beings a lot. But, from my perspective, an environmentally sustainable lifestyle is pretty human friendly: not only do we all need clean air, water, and soil to survive&hellip


Making “Green” A Part Of Your Product or Service Bundle

September 16th, 2012 | by Green Steve

In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable. There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are



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