Courtesy of the Global Cocoa Project and Hub SoMa, I sampled about 20 different “eco chocolates” right before the Valentine’s Day weekend. Another key supporter of the event, Sweet Earth Chocolates, brought its cherry chipotle-truffle red foil-wrapped dark chocolate hearts to sample, as part of its ongoing Project Hope and Fairness (read more here) Tom Neuhaus is an […]
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An interview about the challenges, lessons and successes that ecopreneurist Brendan Gill of PlentyWays.com, online retailers of products to green your lifestyle.
That once-in-a-lifetime opportunity that both warms one’s heart and instills a swarm of nervous stomach butterflies came about for me last week: giving a commencement address at my old high school, Glenbrook South in Glenview, Illinois. While it ranked an honor to receive the distinguished alum award, the five-minute speech proffering advice for the 2009 […]
The Fourth Annual Sustainable Industries Economic Forum will feature ecopreneur Ray Anderson, founder and Chairman of Interface, a company specializing in sustainable carpets and other industrial products. The event will showcase a panel discussion with rock stars of the green business world, representing a broad swath of green industries. The timely discussion for this year’s […]
Figure out what you love to do. Then just do it — under a green umbrella. By focusing on the process, rather than the product, Peter Nicholson serves as ecopreneuring inspiration, founding the premiere non-profit organization serving sustainable education in Chicago, Foresight Design Initiative, based around his passion for design. Nicholson is among the Ecopreneur […]
In these turbulent economic times, there’s two major approaches that can happen: tighten everything down and hope you survive, or create new opportunities, within your business or in a whole new one.
For those that choose the second option, there are several interesting paths to follow, and many places to find ideas to inspire which one you choose. Springwise is my favorite, with thousands of trend spotters around the world, writing brief, engaging pieces on companies expanding what’s possible. For quick scanning, they’re categorized by type, as in Eco & Sustainability, Style & Design, Non-profit & Social Cause, and Life Hacks.
This piece on Scout Books, sustainably made custom designed journals created for what Springwise calls “minipreneurs” is one example. Though this article was focused on how Pinball Publishing enables ecologically minded artists and innovative swag seekers to create high quality journals to their specifications in a relatively small run, suitable for selling on Etsy stores and the like, it was when I looked further at Pinball itself that I saw a dynamic business model well suited for these times.
Often stressed ecological systems emerge, evolve and reorganize in the most innovative ways. The same holds true for T. S. Designs, the nation’s largest maker of the most sustainably printed T-shirts. It’s a company that revolutionized the very process of manufacturing. Isn’t this the kind of innovation and creativity President Obama is calling for? Ironically, […]
The English language has a wonderful way of evolving with major or minor events in the economic, social and political history of man. Following the release of words like “Mompreneur” and “Ecopreneur”, the latest buzzword that is floating around the business and economic sphere is “Obamapreneur.” While it is clear that all “Preneur” roads lead to a noble business mission but what the heck is an Obamapreneur?
Scott James is a frequent contributor to Planetsave. This is his first post on the Ecopreneurist. Hi Everyone, I want to introduce you to the Carbon Advice Group. It is an international carbon offsetting venture that allows users to create their own carbon offset merchant sites. This site harnesses the spirit of social entrepreneurship in […]
I interview ecopreneurs with an average of 3.5 years in business to ask them what the best use of their advertising dollars is. Their responses may shock you.
Or, they may not.
I present some preliminary demographic data from survey research I conducted with successful ecopreneurs during the research leading to the publication of my book, Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill).
Well, at least everyone reading this blog. But where to begin? You have an idea. You have some skills. Maybe you have some experience in the field. Perhaps you have some startup capital. Are these things enough for you to become a successful ecopreneur? Maybe most importantly, do you know what you’re doing?!
[social_buttons]I’ve been spending a lot of time these days working with clients interested in establishing a presence in social media. If you’re not considering doing that for your business, you might heed the words of Wayne Kurtzman from Media Bullseye. Companies who miss the importance of the social media ship may actually risk the same […]
For those of you who didn’t know already, this week is “Green Week” at NBC Universal. On Monday (till the end of the week) the network started broadcasting 150 hours of environment-themed programming on its various TV channels and other properties.
[social_buttons] When I say the name Fiat, what comes to mind? If you’re American, the words, “Fix It Again, Tony” may come to mind, recalling the days when Fiats were a more common sight on these shores, and had a less than stellar reputation for reliability. But if you’re in Europe, a very different set […]
This should really be titled “21st Century Marketing 101”, since this seems an obvious point, include your web site URL on all of your marketing communications vehicles including package, flyers, outdoor (billboards) and, of course, print ads. Yet, a survey found that 70% of Print Campaigns Ignore the Multi-Channel Reality, and do not include a […]
There are many financial benefits of becoming a business, depending on how you structure it. Not only are businesses taxed after their expenses have been deducted, but many legitimate deductions are available to a small business that reduce its reported earnings. The IRS tax code specifies the following related to business expenses: IRS Code Section […]
It seems like your local grocer has reason to go green. Not only are we living in an era where words like “global warming” and “climate change’ have entered the common lexicon, we have, it seems reached the tipping point where green living is driving consumer purchase. A walk down the aisles of Kroger or […]
A recent article in Business Green discusses several ways of classifying the green consumer and the issues related to reaching them. Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers. Enter Psychographics, often […]
A Tufts senior e-mailed me the other day, attaching her resume and asking for career advice. While that play of events seems typical, her ambitions probably didn’t fit the cookie-cutter mold of most of her class peers. She wanted to run her own eco-retreat center one day, felt passion for the green movement and embraced […]