Browsing the "green business" Tag

50 Shades of Green

December 6th, 2012 | by Maryanne Conlin

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades


Making “Green” A Part Of Your Product or Service Bundle

September 16th, 2012 | by Green Steve

In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable. There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are


Enjoy Eco-Friendly Crafting This Summer With Green Kids Crafts

June 5th, 2012 | by Priti Ambani

Founded in 2010, Green Kid Crafts is a kids craft subscription service. With Green Kid Crafts, parents and kids can enjoy earth-friendly, monthly projects that spark creativity and cultivate respect and love for the environment. The green craft kits are an inexpensive tool for parents and teachers to use to educate children about recycling, reducing waste, and protecting the environment. Suitable for kids ages 3-8, three of their craft projects are delivered to kids every month. All materials are included in the package, making it one-stop shopping for child engagement


Reminder: Green Business Entrepreneurs Summit Runs April 16-20

April 15th, 2012 | by Priti Ambani

The Green Business Entrepreneurs Success Summit is a FREE virtual, week long, alternative Green MBA, featuring the visionary leaders who are DEFINING the sustainable economy and ethical marketplace, plus marketing gurus who will help you take your conscious business to the next level. The week long series of expert led teleseminars is starting tomorrow Monday 8am PST!


Getting Grant Support For Your Sustainable Business

April 13th, 2012 | by Guest Contributor

There are many benefits of operating a sustainable business, one of which is the ability to receive outside contributions and grants. While a sustainable business – as with any commercial operation – is naturally committed to supporting itself through profit raised from its products and services, it also often shares ideologies more suitable of a non-profit or an NGO. A sustainable enterprise has a cause distinct from revenue and supports an ideal in addition to the product behind which it stands. Such values often gain favor among government agencies, advocacy organizations, and environmental groups – entities all of which are willing to give out grants to companies that support their cause



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