Browsing the "green business" Tag

19 Helpful Green Business Resources

September 11th, 2014 | by Derek Markham

Whether you’re just starting your first green business, and are considering making the move from employee to owner, or you’re [&hellip


50 Shades of Green

December 6th, 2012 | by Maryanne Conlin

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades


Making “Green” A Part Of Your Product or Service Bundle

September 16th, 2012 | by Green Steve

In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable. There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are



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