If you’re like most business owners, you want to provide value to your customers in a way that gives you an edge over the competition. That means seizing opportunities to provide offerings that deliver more value to your customers than your competitors deliver. Remember, your commitment to the environment is a competitive advantage. By being […]
Browsing the "green consumers" Tag
When this Media Post article came out, Consumers Want Proof it’s Green, I found this interesting kernel of information.
To find the necessary information, consumers are:
most likely to turn to consumer reports …..29%
most likely to look at certification seals or labels on products …..28%
most likely to consider the list of ingredients on products …..27%
least likely to look to statements on product packaging …..11%
least likely to believe company advertising …..5%
Ah Ha! What great information! This gives me some direction on where to spend my marketing dollars.
[youtube= http://www.youtube.com/v/FJRJQPrqOZk&hl=en&fs=1] As the economic messages get scarier and scarier, it’s time to re-evaluate the message you are sending to consumers. This video gives some tips.
Another study reveals/confirms that consumers want to know more about the environmental activities of the companies they patronize. A new study from the Natural Marketing Institute reports that consumers are “interested in learning about what companies are doing to…” Recycle – 62% Reduce waste – 60% Reduce air pollution – 59% Reduce energy consumption – […]
It’s back to basics for many consumers. Goodbye excess; batten down the hatches. While it’s certainly not news that high prices and economic fears are causing consumers to cut back, a new study from Cramer-Krasselt finds that behaviors are shifting in ways few marketers may have expected. As expected, in this downturn, consumers are pulling […]
If you follow the census figures, which up to this point, those in the green field may not have done since green consumers tend to be bound by beliefs rather than income, age or education, you may not be aware of the dramatic changes taking place. Marketing green once meant seeking out consumers interested in […]
Green entrepreneurs, like any business man or woman, are constantly seeking the best way to attract new customers. In the eco friendly arena, these customers come in a variety of rapidly changing consumer profiles. As I wrote about in my post, How to Reach Green Consumers – Using Psychographics To Define Your Target Market, green […]
Though being green is all the rage in the US, one needs to look beyond our borders…well beyond, to find countries in which consumers act truly green. Not surprisingly, those consumers in the developing world, impacted the most by environmentally harmful behavior, tend to be the greenest. The recently completed National Geographic/GlobeScan “Consumer Greendex,” rather […]
A recent article in Business Green discusses several ways of classifying the green consumer and the issues related to reaching them. Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers. Enter Psychographics, often […]