Browsing the "green consumers" Tag

Consumers Want Proof It’s Green But Where Do They Look?

April 12th, 2009 | by Maryanne Conlin

When this Media Post article came out, Consumers Want Proof it’s Green, I found this interesting kernel of information. To find the necessary information, consumers are: most likely to turn to consumer reports .....29% most likely to look at certification seals or labels on products .....28% most likely to consider the list of ingredients on products .....27% least likely to look to statements on product packaging .....11% least likely to believe company advertising .....5% Ah Ha! What great information! This gives me some direction on where to spend my marketing dollars

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