Mexico’s most important cleantech competition officially launched nearly a month ago, and after over 30 hours of business training in seminars and workshops, the 128 green entrepreneurs presented their business models during the first elimination round.
Browsing the "green entrepreneur" Tag
This of course leaves the deep green demographic in a quandary. What to do when your favorite green “hippie” brand goes mainstream? While this seems to be a question that marketers are pondering with great concern, I think it is perhaps overblown. There is a history of niche brands going mainstream. That’s more or less how this economy works. Smaller companies come up with great ideas. The idea gains traction. Big companies buy smaller companies in niche or start their own competition brand or small niche company hits the jackpot on their own and goes mainstream.
This should really be titled “21st Century Marketing 101”, since this seems an obvious point, include your web site URL on all of your marketing communications vehicles including package, flyers, outdoor (billboards) and, of course, print ads. Yet, a survey found that 70% of Print Campaigns Ignore the Multi-Channel Reality, and do not include a […]
Kudos to my colleagues who go the extra mile to design seminars I’d wake up at the ungodly hour of 5:37 AM to sit and listen to in half-wake awe, Americano in hand. Seminars that go by blockbuster titles – as least for green entrepreneurs – such as “How to manage carbon risk” have authentic […]
As retailer to over 90% of US households, Wal-Mart is in the unique position of being an excellent compiler of information. Recently they started tracking shoppers’ green buying habits. Actually all retailers track products their consumers purchase for inventory control. Wal-Mart however was one of the leaders in using this data to tightly control inventory […]
A recent article in Business Green discusses several ways of classifying the green consumer and the issues related to reaching them. Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers. Enter Psychographics, often […]
There have been several articles on Public Relations blogs recently about the difficulty of promoting green businesses. In our current climate, thousands of organizations, big and small are trying to go, or appear to go green. Hundreds of websites are devoted to the eco movement; the mainstream media loves a green product story…and they have […]