Winter is the perfect time think about summer projects, like making your home more eco-friendly. Not only are consumers interested in being more eco-friendly, but they also don’t hesitate to shell out extra money for the sake of going green.
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Two of the most important challenges facing households today are how to live more economically and how to be more environmentally friendly.
Baines and Ernst have published a new Infographic called ‘Live more economically and save the planet’ which primarily offers advice on the first of these issues. However, much of the advice given can also be seen to be good for the environment and can indeed contribute to saving the planet.
Buying energy efficient windows is a win-win: the environment wins because less energy need be generated through the burning of fossil fuels, and the consumer wins by saving money on energy bills. It’s no surprise, then, that many homeowners are willing to pay a higher price for windows that claim to be energy efficient. What is surprising, however, is that many of the energy-efficiency claims made by window manufacturers, distributors, and sellers are outright false, or at least vastly overstated. Now consumers are forced to make a decision: are these green windows, or is it all a bad case of green washing?
Taking care of the environment can be hard work in a consumption based society. Well-intentioned consumers need to know where and how their food was raised, how much of their waste is dumped in a landfill, and whether, not only products but their production methods are sustainable.
While this may seem like it’s getting easier as more companies jump on the green bandwagon, it is actually getting more complex. In addition to companies who intentionally mislead consumers by greenwashing their products, there are a number of companies who are legitimately doing things to help the environment, but they muddle the waters when trying to convey exactly what they are doing.
EcoBrain is a digital publishing business that provides sustainability content while reducing their impact on the environment.