Today is November 21, 2016 and the one-year anniversary of .Earth, a Top Level Domain (TLD) that strengthens the voices of organizations looking to better the planet. Happy anniversary, .Earth — and thanks for all you do. The .Earth TLD offers environmental activists, NGOs, geospatial companies, and many others a platform to enhance their […]
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In times of political upheaval, green business owners may feel as if their customer base is slipping away. Sure, it may seem as if consumers are watching from the sidelines right now in the U.S., trying to anticipate how their lives and health may be affected by a Trump Administration. But now, actually, may be […]
Often, green business entrepreneurs stick with a specific, limited focus. Instead, they should think like eco-citizens by applying a holistic philosophy of sustainability to their business practices.
As green and socially conscious businesses, so many of us struggle to… Market our green products and services Find new audiences Identify new opportunities to go green—and new products and services to offer Create win-win partnerships Profit while addressing the toughest problems of our time Ready for extra help? May 22-24, 2015, green/social change business […]
This blog originally posted to the SAP Business Innovations for Sustainability Blog, cross-posted with permission. Common Wealth Contributions By Business Much to the annoyance of some past bosses, I have a habit of asking in meetings, “Why are we doing this, and what are we hoping to achieve?” The economic turbulence of the last dozen years has led to […]
It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase.
Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties.
Developing an environmentally focused product or service can sometimes lead to companies restricting their potential customer base. While it is vital to get an initial foothold in the green and ethical sphere where consumers and businesses are actively looking for the solutions you offer, to reach more people and make more of a difference, the mass market has to be pursued.
Regardless of whether you are a seasoned veteran in the business world or not, though, you may be a little confused about how to establish your green business on the Internet. The following tips will help you get started!
Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades.
I recently came across the syllabus I put together for a graduate-level course in green marketing and communications and looking it over, it occurred to me that the materials included in the required reading list would outfit a nice library for anyone interested in learning about the topic.
Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics. I had the privilege of guest […]
iblings Kassidy and Ryan Brown are the creators of Journey of Action, an independent production company that produces entertaining and enlightening short form documentaries on Generation Y Change-Makers.
The GoGreen Conference brings together businesses for one day to discuss sustainable business practices on a regional level. The conference caters to both established companies and start-ups who want their businesses to be more sustainable without sacrificing profits.
Wal-Mart stores in China have been mislabeling pork products as “organic,” even though the meat is not organic. This isn’t the first time Wal-Mart stores not only in China but the United States, as well, has mislabeled products as “organic,” so be sure to double-check organic products when buying them at Wal-Mart stores.
Everybody loves a good story, but story telling isn’t just for bedtime and movies. Story telling is an essential skill for businesses of all colors, including the green ones.
In the world of corporate communications and marketing, stories are used to sell without looking like we are selling. Green businesses are no different when it comes to marketing their business with stories, working their stories into their communications from social networking to ads to press releases to blogs. The good news is that green businesses have so many great stories to tell, stories about their commitment to building a better and brighter world through sustainability.
Businesses around the world are infinite in their variety, but there’s one thing they all have in common: they need customers. Even better, profitable customers. Your green business may have a unique level of commitment to sustainability, but you still need customers just like every other business. How do you get them? Here’s how you can connect with the green market in two easy steps.
Green businesses around the globe work hard to solve big problems, but good intentions are not always enough. True success requires that you not only have a great product, but that you let people know about it. Before people do business with you, they want to know you and trust you, and see that you […]
Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly. Each step in the chain (i.e. from forest to printer) must be traceable. The intent of the FSC system is to eliminate habitat destruction, […]
This post was originally posted on Eco-Libris blog on June 21. The added value of going green is constantly growing. According to a survey conducted lately, 46% of consumers say they would shop at a retailer more if it was environmentally friendly. Another study of Mintel shows 62% of customers choose a restaurant based on […]
A Green Printer interview with Carmen Spagnola, entrepreneur and owner of m. 1. What made you want to start m? I started m because I was a frustrated consumer. I decided that if I want to have access to smarter, more beautifully designed, more responsible products and amenities for my home and family, I was […]