Browsing the "green marketing" Tag

3 Steps to Great Content Marketing For Green Brands

July 9th, 2013 | by Maryanne Conlin

It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase. Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties

Breaking Into The Mass Market With A Green Offering

March 5th, 2013 | by Green Steve

Developing an environmentally focused product or service can sometimes lead to companies restricting their potential customer base. While it is vital to get an initial foothold in the green and ethical sphere where consumers and businesses are actively looking for the solutions you offer, to reach more people and make more of a difference, the mass market has to be pursued

50 Shades of Green

December 6th, 2012 | by Maryanne Conlin

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades

Required Reading: Green Marketing 101

December 6th, 2012 | by Jennifer Kaplan

I recently came across the syllabus I put together for a graduate-level course in green marketing and communications and looking it over, it occurred to me that the materials included in the required reading list would outfit a nice library for anyone interested in learning about the topic

GoGreen Conference Focuses on Sustainability and Sustaining Profits

November 18th, 2011 | by Chris Keenan

The GoGreen Conference brings together businesses for one day to discuss sustainable business practices on a regional level. The conference caters to both established companies and start-ups who want their businesses to be more sustainable without sacrificing profits.

Walmart Again Mislabels Pork as “Organic,” Shuts Down Stores in China

November 8th, 2011 | by Chris Keenan

Wal-Mart stores in China have been mislabeling pork products as "organic," even though the meat is not organic. This isn't the first time Wal-Mart stores not only in China but the United States, as well, has mislabeled products as "organic," so be sure to double-check organic products when buying them at Wal-Mart stores

7 Steps to Tell Your Green Business Story in a Changing World

August 17th, 2011 | by Glenn Croston

Everybody loves a good story, but story telling isn’t just for bedtime and movies. Story telling is an essential skill for businesses of all colors, including the green ones. In the world of corporate communications and marketing, stories are used to sell without looking like we are selling. Green businesses are no different when it comes to marketing their business with stories, working their stories into their communications from social networking to ads to press releases to blogs. The good news is that green businesses have so many great stories to tell, stories about their commitment to building a better and brighter world through sustainability.

Green Marketing Strategy in Two Easy Steps

June 27th, 2011 | by Glenn Croston

Businesses around the world are infinite in their variety, but there’s one thing they all have in common: they need customers. Even better, profitable customers. Your green business may have a unique level of commitment to sustainability, but you still need customers just like every other business. How do you get them? Here’s how you can connect with the green market in two easy steps.

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