Browsing the "green marketing" Tag

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Discount on 3 Days of Green & Socially Conscious Business Profitability Training, May 22-24

As green and socially conscious businesses, so many of us struggle to… Market our green products and services Find new audiences Identify new opportunities to go green—and new products and services to offer Create win-win partnerships Profit while addressing the toughest problems of our time Ready for extra help? May 22-24, 2015, green/social change business […]

March 6th

Expecting More From Business — Common Wealth Contributions By Business (Part 1)

This blog originally posted to the SAP Business Innovations for Sustainability Blog, cross-posted with permission. Common Wealth Contributions By Business Much to the annoyance of some past bosses, I have a habit of asking in meetings, “Why are we doing this, and what are we hoping to achieve?” The economic turbulence of the last dozen years has led to […]

July 18th

3 Steps to Great Content Marketing For Green Brands

It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase.

Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties.

July 9th

Breaking Into The Mass Market With A Green Offering

Developing an environmentally focused product or service can sometimes lead to companies restricting their potential customer base. While it is vital to get an initial foothold in the green and ethical sphere where consumers and businesses are actively looking for the solutions you offer, to reach more people and make more of a difference, the mass market has to be pursued.

March 5th

50 Shades of Green

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades.

December 6th

Green Marketing Lessons for Entrepreneurs

Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics.  I had the privilege of guest […]

April 2nd

Walmart Again Mislabels Pork as “Organic,” Shuts Down Stores in China

Wal-Mart stores in China have been mislabeling pork products as “organic,” even though the meat is not organic. This isn’t the first time Wal-Mart stores not only in China but the United States, as well, has mislabeled products as “organic,” so be sure to double-check organic products when buying them at Wal-Mart stores.

November 8th

7 Steps to Tell Your Green Business Story in a Changing World

Everybody loves a good story, but story telling isn’t just for bedtime and movies. Story telling is an essential skill for businesses of all colors, including the green ones.
In the world of corporate communications and marketing, stories are used to sell without looking like we are selling. Green businesses are no different when it comes to marketing their business with stories, working their stories into their communications from social networking to ads to press releases to blogs. The good news is that green businesses have so many great stories to tell, stories about their commitment to building a better and brighter world through sustainability.

August 17th

Green Marketing Strategy in Two Easy Steps

Businesses around the world are infinite in their variety, but there’s one thing they all have in common: they need customers. Even better, profitable customers. Your green business may have a unique level of commitment to sustainability, but you still need customers just like every other business. How do you get them? Here’s how you can connect with the green market in two easy steps.

June 27th