Browsing the "greenwashing" Tag

Green Marketing Businesses: Conform to New FTC Regulations

November 14th, 2012 | by Guest Contributor

The Federal Trade Commission (FTC) recently released new guidelines on what it means to be "green". As more and more businesses offer green products and services, it's getting confusing for consumers to know what that means and how to compare one green product with another


Green Windows or Green Washing?

October 12th, 2012 | by Guest Contributor

Buying energy efficient windows is a win-win: the environment wins because less energy need be generated through the burning of fossil fuels, and the consumer wins by saving money on energy bills. It’s no surprise, then, that many homeowners are willing to pay a higher price for windows that claim to be energy efficient. What is surprising, however, is that many of the energy-efficiency claims made by window manufacturers, distributors, and sellers are outright false, or at least vastly overstated. Now consumers are forced to make a decision: are these green windows, or is it all a bad case of green washing


Eco-Marketing for New and Emerging Businesses

August 29th, 2012 | by Guest Contributor

If you have a start-up business, or you’re trying to grow your existing venture, you probably already know how important marketing is to your success. You may not know that you don’t have to sink bazillions of dollars into your marketing efforts to gain followers, fans, and customers. Marketing in an environmentally friendly way, regardless of the product you sell, will help give you an added boost over competition.


What's So Bad About Tar Sands?

June 18th, 2012 | by Priti Ambani

How can we tell people about the most toxic fossil fuel on Earth? Here's one easy way: Watch and share this short animated video that shows what's so bad about tar sands. Can you guess which famous Canadian-American actor provided the narration? (Hint: He once voiced a "hunky environmentalist" on The Simpsons.)


McDonald's Serves Up Some Greenwash With Its Fries

December 27th, 2011 | by Priti Ambani

McDonald's is launching an ad campaign focussed on its growers. The local food movement has caught on amongst concerned citizens wanting to know where their food really comes from. Obviously McDonalds has been watching and wants a piece of the "eat farm fresh" ideology. McDonald’s U.S. Chief Marketing Officer Neil Golden told Ad Age, "We thought putting a face on the quality of the food story would be a unique way to approach this. We acknowledge that there are questions about where our food comes from. I believe we've got an opportunity to accentuate that part of our story." Why does all this sound like a bunch of greenwash storytelling


Green Collar Salvation: Are Green Jobs the Answer?

December 6th, 2011 | by Chris Keenan

With the country in both an environmental crisis and an economical crisis, times are looking pretty dire for a lot of people. Those who are still employed aren't certain how long they'll be able to maintain their employment, and a lot of the nation's traditional industries such as auto-manufacturing are going through some intense changes


Newsweek Names IBM – America’s Greenest Company

December 5th, 2011 | by Chris Keenan

In its third annual Green Rankings, Newsweek has identified IBM as America's greenest company. Newsweek partnered with two research organizations, Trucost and Sustainalytics, to analyze how companies interact with the environment. They took into account each company's actual environmental footprint, including greenhouse gas emissions and water use; each company's policies regarding environmental programs and initiatives; and each company's disclosure or reporting


Green Labels or Greenwashing?

November 2nd, 2011 | by Chris Keenan

Taking care of the environment can be hard work in a consumption based society. Well-intentioned consumers need to know where and how their food was raised, how much of their waste is dumped in a landfill, and whether, not only products but their production methods are sustainable. While this may seem like it’s getting easier as more companies jump on the green bandwagon, it is actually getting more complex. In addition to companies who intentionally mislead consumers by greenwashing their products, there are a number of companies who are legitimately doing things to help the environment, but they muddle the waters when trying to convey exactly what they are doing


The Janum Marketplace Tackles Supply Chain Issues and Greenwashing in Consumer Products

October 19th, 2011 | by Priti Ambani

Ever wondered where your favorite eco-friendly item came from or what its supply chain actually looked like? I sure do. Supply chains have become so complex and convoluted these days, there is no wonder that it is the number one issue that plaques sustainability initiatives and fosters greenwashing claims. One entrepreneur from San Francisco, Julian Coleman, probably also had the same questions when he founded Janum. Janum is a unique online marketplace launched September 15, 2011, with the aim of making long supply chains transparent so that consumers, brands and producers all benefit. For every product sold on Janum the company shows consumers, through facts and videos, the places and people that made them, the fabrication steps, the ingredients and their impact on human and environmental health


Is LEED Greenwash?

August 19th, 2011 | by Jennifer Kaplan

Yesterday the U.S. Green Building Council was cleared of false advertising over its LEED certification. However, this speaks to the heart of the perennial question: What is greenwash


More Greenwash From Bottled Water Companies: Organic Water? Really?

July 20th, 2011 | by Priti Ambani

European "gourmet" water brand Llanllyr Water showcased their "organic water" at the Fancy Food Show in Washington, D.C. According to Llanllyr Water, they source their water from beneath certified organic fields in west Wales in the UK. So does that mean the water is organic? They sure seem to think so!


SC Johnson Withdraws "Greenlist" Logo- Lessons in Greenwashing

July 11th, 2011 | by Priti Ambani

SC Johnson will stop using the "Greenlist™" logo in its current form on Windex® products. The company has reached an agreement on two lawsuits regarding use of its logo and the parties have agreed to an undisclosed settlement. The Greenlist™ logo was intended to signify that the Windex® products had achieved the highest internal ratings according to the company's patented Greenlist™ process. The lawsuit resulted as plaintiffs opined that Greenlist™ was an internally developed process rather than that of a third-party and that the logo implied the products included environmentally friendly ingredients



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