Browsing the "LinkedIn" Tag

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#SmallBizChat—Twitter at its Best

I had the pleasure of being the guest on a (the?) twitter #SmallBizChat last night.  The brain child of up and coming small biz powerhouse Melinda Emerson (a.k.a. @smallbizlady), #SmallBizChat happens every Wednesday night from 8-9PM EST.  Melinda, along with her co-host Cathy Larkin (@CathyWebSavvyPR) run a great event that is worth checking into as […]

November 19th

Simple Earth Media Announces Formation of Major New Environmental Media Network

A group of the Web’s leading environmental blogs, podcasts, and social media outposts today announced that they have combined to form a single environmental publishing and social media powerhouse. The resulting new entity, Simple Earth Media, includes top environmental media and publishing entities such as Green Living Ideas, Blue Living Ideas, Twilight Earth, GreenTalk Radio, […]

November 10th

A Global CSR Summit is Coming To a PC Near You

On November 5th and 9th a gathering of great CSR minds is happening virtually. And while there are many interesting forums and conferences happening every day, this global summit is somewhat unique because its coming to a PC near you. I’m especially happy its happening virtually because my favorite CEO, Jeff Schwartz of Timberland, is […]

October 27th

Interview with Jamie Wimberly, CEO EcoAlign, publisher of "Green Gap Redux: Green Words Gone Wrong"

All this talk about going green, do we really know what exactly it means?  Companies invest millions in trying to segment the green market. There’s the BBMG Conscious Consumer Report.  The Roper Green Gauge. The Landor ImagePower Green Brands Survey.  And on and on..( many segments, so little time!) Maybe more importantly: When we talk […]

October 16th

5 Ways To Green Your Supply Chain

If you are thinking about ways to green your supply chain, you’re not alone. A Supply Chain Consortium survey showed that organizations of all sizes are implementing sustainability initiatives throughout the supply chain not only to achieve regulatory compliance, but also to improve brand image and customer satisfaction. What does that mean? The most effective […]

October 13th

17 Ways To Green Your Holidays

Walking the green walk, isn’t always easy, and the holidays present special challenges. Its not always easy to mess with traditions. Last Thanksgiving I hosted a 100-mile Thanksgiving (I chronicled it in two blog posts on the OrganicMania blog). My attempt to convince my mother-in-law in Tampa that buying condensed milk at my local supermarket […]

September 21st

The "Top 10 Greening Tips" Myth

Yet again, a LinkedIn question (asking for top 10 greening tips) got me thinking.  Is there really a thing such as a generic list of top 10 tips for greening? I don’t think so. As a start, the foundation of a green program lies in what a business is already doing. Do you recycle? Do […]

September 2nd

Why A Clever Logo Matters

The FedEx logo has a hidden message. Does it matter? In a blog post called “25 logos with hidden messages – Amazing Graphic Designing tricks!” Charlie Johnson, the author, talks about what makes a logo a good marketing tool. He says: …make your logo look more conceptual and clever using the graphic designing tricks. As […]

August 27th

Six Companies That Help Make Recycling Easier

In some respects, waste is immeasurable—it touches every aspect of your business, from the scrap paper that fills your waste bins to the fuel you use for business travel. And while we know that that aiming for zero waste is a fast, cheap and effective strategy for combating climate change, its not always easy to […]

July 17th

Remanufactured Ink And Toner Makes Good, Green $ense

Consumer Alert: There are three things you need to know about remanufactured ink and toner cartridges: They are not inferior in quality to new Original Equipment Manufacturer (OEM) products. (In fact, in 1997, the US EPA stated that remanufactured products are “as good as new.”) Using a remanufactured or any cartridge other than that of […]

July 10th

19 Free (Green) Tools for Small Businesses

Another post inspired by a HARO request.  This time it was an ask for low or no-cost tools used by small businesses.  I did a quick search for the word “free” in my book and realized there are dozens.  Here are my 19 favorites: Free energy-efficiency information, resources, and technical advice—ENERGY STAR for Small Business […]

June 12th

How To Green Your Landlord

This post answers a question posed by @jonat82 in a Twitter conversation: How do you convince your property managers that greening the building is a financially sound investment? Unfortunately, there is no silver bullet argument for this one. Like the majority of small businesses you probably lease your facilities. If you do, you’ll find that […]

June 5th

Green Marketing 101: Make Green Second

Here’s a basic marketing tip: Don’t position your product as green.  Well, not primarily green. Instead, position your products and services first as delivering core consumer benefits then-as a second set of attributes-green. You may even find that your competitors are not onto this savvy positioning strategy. A couple weeks ago I was looking for […]

May 27th