Browsing the "LinkedIn" Tag

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Interview with Jamie Wimberly, CEO EcoAlign, publisher of "Green Gap Redux: Green Words Gone Wrong"

All this talk about going green, do we really know what exactly it means?  Companies invest millions in trying to segment the green market. There’s the BBMG Conscious Consumer Report.  The Roper Green Gauge. The Landor ImagePower Green Brands Survey.  And on and on..( many segments, so little time!) Maybe more importantly: When we talk […]

October 16th

5 Ways To Green Your Supply Chain

If you are thinking about ways to green your supply chain, you’re not alone. A Supply Chain Consortium survey showed that organizations of all sizes are implementing sustainability initiatives throughout the supply chain not only to achieve regulatory compliance, but also to improve brand image and customer satisfaction. What does that mean? The most effective […]

October 13th

17 Ways To Green Your Holidays

Walking the green walk, isn’t always easy, and the holidays present special challenges. Its not always easy to mess with traditions. Last Thanksgiving I hosted a 100-mile Thanksgiving (I chronicled it in two blog posts on the OrganicMania blog). My attempt to convince my mother-in-law in Tampa that buying condensed milk at my local supermarket […]

September 21st

Why A Clever Logo Matters

The FedEx logo has a hidden message. Does it matter? In a blog post called “25 logos with hidden messages – Amazing Graphic Designing tricks!” Charlie Johnson, the author, talks about what makes a logo a good marketing tool. He says: …make your logo look more conceptual and clever using the graphic designing tricks. As […]

August 27th

Six Companies That Help Make Recycling Easier

In some respects, waste is immeasurable—it touches every aspect of your business, from the scrap paper that fills your waste bins to the fuel you use for business travel. And while we know that that aiming for zero waste is a fast, cheap and effective strategy for combating climate change, its not always easy to […]

July 17th

Remanufactured Ink And Toner Makes Good, Green $ense

Consumer Alert: There are three things you need to know about remanufactured ink and toner cartridges: They are not inferior in quality to new Original Equipment Manufacturer (OEM) products. (In fact, in 1997, the US EPA stated that remanufactured products are “as good as new.”) Using a remanufactured or any cartridge other than that of […]

July 10th