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Browsing the "Lohas" Tag
A recent article in Business Green discusses several ways of classifying the green consumer and the issues related to reaching them. Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers. Enter Psychographics, often […]
Watching the news and reading the popular press you’d think that the interest in organic products is so high that simply making your idea for a new product a reality ensures success. Not so fast. One of the biggest fallacies in popular folklore is: “Make a better mousetrap and the world will beat a path […]