[youtube= http://www.youtube.com/v/FJRJQPrqOZk&hl=en&fs=1] As the economic messages get scarier and scarier, it’s time to re-evaluate the message you are sending to consumers. This video gives some tips.
Browsing the "marketing green" Tag
A recent article in Business Green discusses several ways of classifying the green consumer and the issues related to reaching them. Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers. Enter Psychographics, often […]