Browsing the "Marketing" Tag

Top Strategies For Targeted Residential Solar Marketing

March 4th, 2014 | by Derek Markham

Originally published Grid Freedom. Electrical contractor Dan Sullivan felt the temptation of expanding into the solar market in early 2002. Seeing it as a way to diversify and significantly expand his business, the San Diego based Sullivan answered&hellip


Four Steps For Social Media Success at ExpoWest

March 6th, 2013 | by Maryanne Conlin

As the booths get unpacked, stations get prepared and materials unloaded the last thing on your mind at Expo West might be your social media strategy for the show. But with top brands, buyers and consumers in the natural foods industry all converging on Anaheim this week, there is no better time to reach this large audience of potential partners


Why EcoMarketers Need Pinterest

December 12th, 2012 | by Megan Vick

By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.


50 Shades of Green

December 6th, 2012 | by Maryanne Conlin

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades


Making “Green” A Part Of Your Product or Service Bundle

September 16th, 2012 | by Green Steve

In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable. There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are


Sustainable Brands GOODMaker Winners Tackle Wastage in the Skies

June 21st, 2012 | by Roberta Romero

Now in its fourth year at the SB conference, the Innovation Open showcased highly innovative, socially conscious entrepreneurs that focused on helping companies create more sustainable brands. This year one finalist for the SB Innovation Open (SBIO) ' 12 was chosen through GOODMaker. We interviewed Rei Wang, Strategic Partnerships Manager, GOODMaker and GOODMaker winners Adam Wangler and David Singer of Sea Level


Five Simple Principles for E-Newsletters that Work

April 23rd, 2012 | by Guest Contributor

In our increasingly paperless world, disbursing information is becoming both easier and more difficult at the same time. It's easier because email newsletter templates are becoming more and more user friendly and easy to distribute, but it's also harder because of this ease-of-use; that is, because just about anyone can do it, just about everyone is. So the question is how do you make your company stand out in your potential clients' inbox and avoid the dreaded "delete" button


Nature Woven Helps Add Greener Billboards to Cityscapes

February 22nd, 2012 | by Priti Ambani

Billboards take a fraction of our attention but are environment intensive. Signs are key to marketing and advertising so its high time we thought about how we can lower their impact. Our favorite stores will print thousands of signs to advertise just one promotion. But what happens after the sale



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