Today is November 21, 2016 and the one-year anniversary of .Earth, a Top Level Domain (TLD) that strengthens the voices of organizations looking to better the planet. Happy anniversary, .Earth — and thanks for all you do. The .Earth TLD offers environmental activists, NGOs, geospatial companies, and many others a platform to enhance their […]
Browsing the "Marketing" Tag
Cleantech businesses may offer innovative sustainable energy products and services but also fail to reach their target audiences with their marketing. Cleantech marketing needs to embrace digital media wisely.
Make the most of your online marketing budget with UTM codes: use these free resources to build unique links and better track clicks and sales.
What Could a Regenerative, Thriving Future Look Like? An Excerpt from Guerrilla Marketing by Shel Horowitz
Guerrilla Marketing, Shel Horowitz’s tenth book, addresses how climate change can be impacted by powerful social change. He asks what kind of world would we live in if the abundance paradigm were integrated into every aspect of society?
Our media company offers a range of news and lifestyle sites that inform and educate readers, but we’re also in the business of promoting cool brands with our inbound marketing services. This digital marketing technique can help even small businesses become more successful online, and it’s a key topic in the conversation about boosting SEO and […]
Originally published on Cleantechnica. By George Gray Let’s be honest. Some clean technologies just stink. A lot of the time, though, it’s not that the technology has a funky smell but the business has the wrong direction. These misguided projects show some tell-tale warnings that a keen eye can spot. These signs aren’t always as […]
If you’ve got a great green product or service, but you’re struggling to effectively position your green brand and market it so that it captures the attention of your target audience, this video, from Carolyn Parrs of green marketing firm Mind Over Markets, might help you to dial in your efforts so they’re compelling and […]
Once you’ve got your product, and have built a website to market and sell it, it’s now time to focus on trying to drum up some attention for your business. So you turn to one of the world’s largest communities, Facebook, and create a page for your business, because that’s where billions of people turn […]
Originally published Grid Freedom. Electrical contractor Dan Sullivan felt the temptation of expanding into the solar market in early 2002. Seeing it as a way to diversify and significantly expand his business, the San Diego based Sullivan answered…
A series of new reports confirms an important trend for Organic and Natural products companies- yup – we’re going mainstream! The explosion of “Foodies” is driving an increased interest in natural and organic foods. As those interested in stretching their culinary horizons find both delicacies and the richer taste of sustainable food, the market has […]
While traditional brands suffer from this misconception as discussed in this great article in Venture Beat, for natural brands the missed opportunity to capitalize on the online green community is breathtaking. Unlike the mass market of traditional brands, the green world lives and breathes online! Unless you live in enclaves like Portland/Boulder/ Marin, it’s easier […]
Oringally posted at the SAP Business Innovations for Sustainability blog, cross posted with permission This blog is a follow up to my prior blog Expecting More From Business — Common Wealth Contributions By Business (Part 1) where I discuss the book Betterness: Economics for Humans, by Umair Haque as a new standard for how we measure the contributions of business to society. […]
How are large private sector companies supporting social enterprises? Are there enough collaborations where well-meaning corporations can form strategic partnerships with social enterprises to further a good cause.
As the booths get unpacked, stations get prepared and materials unloaded the last thing on your mind at Expo West might be your social media strategy for the show. But with top brands, buyers and consumers in the natural foods industry all converging on Anaheim this week, there is no better time to reach this large audience of potential partners.
By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.
Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades.
In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable.
There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are.