Browsing the "Marketing" Tag

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How to Effectively Position a Green Brand

If you’ve got a great green product or service, but you’re struggling to effectively position your green brand and market it so that it captures the attention of your target audience, this video, from Carolyn Parrs of green marketing firm Mind Over Markets, might help you to dial in your efforts so they’re compelling and […]

September 8th

Learn to Promote Your New Facebook Page

Once you’ve got your product, and have built a website to market and sell it, it’s now time to focus on trying to drum up some attention for your business. So you turn to one of the world’s largest communities, Facebook, and create a page for your business, because that’s where billions of people turn […]

March 10th

Eco-Eating Meets Foodie Culture

A series of new reports confirms an important trend for Organic and Natural products companies- yup – we’re going mainstream! The explosion of “Foodies” is driving an increased interest in natural and organic foods. As those interested in stretching their culinary horizons find both delicacies and the richer taste of sustainable food, the market has […]

September 12th

“Oh Yeah – We’re On Facebook” is Not a Social Media Strategy

While traditional brands suffer from this misconception as discussed in this great article in Venture Beat, for natural brands the missed opportunity to capitalize on the online green community is breathtaking.  Unlike the mass market of traditional brands, the green world lives and breathes online! Unless you live in enclaves like Portland/Boulder/ Marin, it’s easier […]

July 26th

Expecting More From Business — Common Wealth Contributions By Business (Part 2)

Oringally posted at the  SAP Business Innovations for Sustainability blog, cross posted with permission This blog is a follow up to my prior blog Expecting More From Business — Common Wealth Contributions By Business (Part 1) where I discuss the book Betterness: Economics for Humans, by Umair Haque as a new standard for how we measure the contributions of business to society. […]

July 22nd

Four Steps For Social Media Success at ExpoWest

As the booths get unpacked, stations get prepared and materials unloaded the last thing on your mind at Expo West might be your social media strategy for the show. But with top brands, buyers and consumers in the natural foods industry all converging on Anaheim this week, there is no better time to reach this large audience of potential partners.

March 6th

Why EcoMarketers Need Pinterest

By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.

December 12th

50 Shades of Green

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades.

December 6th

Making “Green” A Part Of Your Product or Service Bundle

In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable.
There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are.

September 16th