Browsing the "organic food" Tag

Green To Grow On – An Obvious Conclusion

March 10th, 2010 | by Maryanne Conlin

This of course leaves the deep green demographic in a quandary. What to do when your favorite green "hippie" brand goes mainstream? While this seems to be a question that marketers are pondering with great concern, I think it is perhaps overblown. There is a history of niche brands going mainstream. That's more or less how this economy works. Smaller companies come up with great ideas. The idea gains traction. Big companies buy smaller companies in niche or start their own competition brand or small niche company hits the jackpot on their own and goes mainstream


Natural Products Going Strong – Report From Expo West – Part I – Distribution Strategies

March 7th, 2009 | by Maryanne Conlin

I spent most of the last two days touring the exhibit hall at the Anaheim Convention Center, fighting crowds (an unusual occurrence these days) and marveling in how healthy the natural products industry still is. This is my second year at The Natural Products Expo West, one of the largest trade shows for the industry and it was, if possible even more crowded than last year



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