We’re mad for coffee these days. And not just a simple cup of joe, either, as many of us enjoy a wide variety of espresso drinks, and are choosing to buy coffee made from Fair Trade, shade-grown, or organically-grown coffee beans instead of run-of-the-mill conventional coffee. If you fancy yourself a coffee connoisseur, and enjoy […]
Browsing the "organic food" Tag
Interest in eating healthier, and in supporting organic food producers and local farmers, is higher than ever before, so this green business idea capitalizes on that trend and helps to make it easier for people to eat organically grown and produced foods, without having to leave their house. If you love helping people to make […]
Most businesses have at least part of their staff involved in programs that promote green initiatives. For the most part they are doing it because it is good for business. Occasionally there are businesses that have a true, vested interest in a better global climate. Many restaurants have been going greener as time goes on. […]
This of course leaves the deep green demographic in a quandary. What to do when your favorite green “hippie” brand goes mainstream? While this seems to be a question that marketers are pondering with great concern, I think it is perhaps overblown. There is a history of niche brands going mainstream. That’s more or less how this economy works. Smaller companies come up with great ideas. The idea gains traction. Big companies buy smaller companies in niche or start their own competition brand or small niche company hits the jackpot on their own and goes mainstream.
I spent most of the last two days touring the exhibit hall at the Anaheim Convention Center, fighting crowds (an unusual occurrence these days) and marveling in how healthy the natural products industry still is. This is my second year at The Natural Products Expo West, one of the largest trade shows for the industry and it was, if possible even more crowded than last year.
Not necessarily. Though consumer confidence is down, recessions are historically the time when emerging trends gain momentum – green is a fast growing trend. But, if your business depends on retail distribution, now is the time to familiarize yourself with how the grocery channel operates in down markets…which you may not have been a part […]
Environmental Leader published an article today, Fast-Moving Eco-Friendly Consumer Goods Appeal to Many, noting the rapid increase in consumers purchasing organic and personal care products, natural foods and beverages. According to the report, over 1/3 of all consumers purchase goods in these categories. This makes it the fastest growing category of green products. This makes […]
One hurdle that many companies selling green goods face is convincing consumers to pay the difference between conventional and green or organic products. Recent health scares and increased interest in saving the planet aside, a recent article quoting a LOHAS survey states: …many consumers’ purchasing patterns are affected by the phenomenon of trading up: a […]
At the Investors’ Circle Conference in San Francisco, the Plenary Session of the May 7th Education Day was titled, “Is Organic the Next Clean Tech?” Can organic foods (and other products) can attract major investment capital, in the way clean technology has in the past few years, to the tune of tens of billions of […]