Browsing the "P.R." Tag

Top 10 Green Marketing Campaigns

October 26th, 2011 | by Jennifer Kaplan

I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green


7 Steps to Tell Your Green Business Story in a Changing World

August 17th, 2011 | by Glenn Croston

Everybody loves a good story, but story telling isn’t just for bedtime and movies. Story telling is an essential skill for businesses of all colors, including the green ones. In the world of corporate communications and marketing, stories are used to sell without looking like we are selling. Green businesses are no different when it comes to marketing their business with stories, working their stories into their communications from social networking to ads to press releases to blogs. The good news is that green businesses have so many great stories to tell, stories about their commitment to building a better and brighter world through sustainability.


Green Marketing Strategy in Two Easy Steps

June 27th, 2011 | by Glenn Croston

Businesses around the world are infinite in their variety, but there’s one thing they all have in common: they need customers. Even better, profitable customers. Your green business may have a unique level of commitment to sustainability, but you still need customers just like every other business. How do you get them? Here’s how you can connect with the green market in two easy steps.


You Are What You Tweet

June 19th, 2011 | by Guest Contributor

{From the editor: This guest post by John Friedman, was originally published on Vault’s CSR Blog: In Good Company. With [&hellip


PR Tip of the Day: HARO

April 23rd, 2009 | by Jennifer Kaplan

Looking for another good PR tip? I know I may late to the game, but a friend just told me [&hellip


GreenSource: A Showcase for the Green Building Industry

February 2nd, 2009 | by Jennifer Kaplan

GreenSource (promises every other monthly green building case studies, policy updates and technical features. It is a valuable a community for both buyers and suppliers. Buyers have a resource for what's new in green building solutions, so if you are doing any remodeling or expansion, there is lots of good information. Suppliers have both a targeted advertising and PR vehicle. Free press is worth its weight in gold


Seven Ways Green Companies Can Increase Their Visibility

December 13th, 2008 | by Maryanne Conlin

I asked Dean to tell me a little about his business and give us some advice for ecopreneurs interested in marketing and PR - and who isn't? Some tidbits from our conversation So, Dean, What makes KoiFish Communications unique



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