Browsing the "public relations" Tag

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Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications

This is cross-posted at www.4GreenPs.com Seventh Generation has announced on its blog, Twitter stream and FaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.” The announcement, on November 10th,  came eight days after the news broke on Marc Gunther’s blog, more than two weeks after employees were informed that the board […]

November 15th

Words that ‘Work’: What To Write When Marketing Green

A post by contributing writer Melissa Chungfat. Every single word counts when it comes to marketing. How you package your brand with words and images has a strong influence on how people perceive your company. But before I dive into which words can work for your product or service, always keep in mind that your […]

December 10th

PR Tips For Green Entrepreneurs

There have been several articles on Public Relations blogs recently about the difficulty of promoting green businesses. In our current climate, thousands of organizations, big and small are trying to go, or appear to go green. Hundreds of websites are devoted to the eco movement; the mainstream media loves a green product story…and they have […]

January 22nd