Browsing the "public relations" Tag

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Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications

This is cross-posted at www.4GreenPs.com Seventh Generation has announced on its blog, Twitter stream and FaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.” The announcement, on November 10th,  came eight days after the news broke on Marc Gunther’s blog, more than two weeks after employees were informed that the board […]

November 15th

Conference Discount: Communicating Sustainability 2010

Next week industry experts in sustainability, corporate social responsibility and green business practices will be meeting in Santa Clara, California to discuss how to ‘best integrate social responsibility into an organization’s DNA’ at Communicating Sustainability 2010. Ecopreneurist Readers can use promo code ecop200 to get $200 off the registration for both days. More than 20 […]

September 13th

PR Tip of the Day: HARO

Looking for another good PR tip? I know I may late to the game, but a friend just told me about Peter Shankman’s site HARO. HARO (an acronym for Help A Reporter Out) is a site that publishes by email (and Twitter when “urgent”) requests from reporters for expert advice. You receive one to two emails a day […]

April 23rd

Words that ‘Work’: What To Write When Marketing Green

A post by contributing writer Melissa Chungfat. Every single word counts when it comes to marketing. How you package your brand with words and images has a strong influence on how people perceive your company. But before I dive into which words can work for your product or service, always keep in mind that your […]

December 10th

How to Write a Press Release In The Internet Age

As a blogger and freelance journalist, I receive several to many press releases a day, promoting all sorts of products, web sites and events. As a marketing consultant, I write press releases for my clients and struggle with the time and energy that goes into creating something which, well… often isn’t read. Silicon Valley Watcher, […]

April 11th

PR Tips For Green Entrepreneurs

There have been several articles on Public Relations blogs recently about the difficulty of promoting green businesses. In our current climate, thousands of organizations, big and small are trying to go, or appear to go green. Hundreds of websites are devoted to the eco movement; the mainstream media loves a green product story…and they have […]

January 22nd