Small Business California has published a new booklet 32 Examples of Chambers of Commerce & Chamber Members in California: Leading the Clean Energy Economy. The booklet profiles local California chambers of commerce and their members who are demonstrating how recovering profits through energy efficiency can help strengthen the chamber, its business members and the community. From the Booklet: […]
Browsing the "Research" Tag
The implication here is that if smart grid does not reduce utility bills, or the savings are not visible or don’t offset by rate increases, smart grid will likely be seen as an expensive failure.
All this talk about going green, do we really know what exactly it means? Companies invest millions in trying to segment the green market. There’s the BBMG Conscious Consumer Report. The Roper Green Gauge. The Landor ImagePower Green Brands Survey. And on and on..(..so many segments, so little time!) Maybe more importantly: When we talk […]
In today’s rapidly changing sustainable business landscape, it’s becoming increasingly important to be aware of what’s happening, emerging, and yet to be created where you could fill a need. How best to do that?
EcoAlign, the group that brought you the research that found that consumers pay attention to the ENERGY STAR label, just released their third report of the Project Energy Code series, Cracking the Green Code. This report, like other EcoAlign research is a provocative and thought-provoking exploration of the “causes and consequences of effective communications in […]
As mentioned last week in my post about greening HR, telecommuting is often cited as one of the most valuable (to both employers and employees) green benefit to offer. Telecommuting has been credited with a variety of advantages including improved work/family balance, supervisor-staff relationships, job satisfaction, worker retention, productivity and career prospects, as well as […]
Another study reveals/confirms that consumers want to know more about the environmental activities of the companies they patronize. A new study from the Natural Marketing Institute reports that consumers are “interested in learning about what companies are doing to…” Recycle – 62% Reduce waste – 60% Reduce air pollution – 59% Reduce energy consumption – […]
Civil and environmental professor and ecopreneur-inventor Jack V. Matson, PhD. dedicates his life to practicing “intelligent fast failure,” an expression he coined to capture the essence of innovation. It’s captured in his irreverently titled book, Innovate or Die: A Personal Perspective on the Art of Innovation. As an ecopreneur, he started an environmental design firm, […]
The U.S. retail sector represented 4.5 trillion dollars in 2007 and so when retailers talk about trends we should listen. A new study released by The Aberdeen Group shows where retailers are going when it comes to going green. The good news is that the opportunities for eco-entrepreneurs will continue to grow. According to Environmental […]
That’s one of the major findings of the recently-released 2007 National Technology Readiness Survey (NTRS), sponsored by the University of Maryland’s Robert H. Smith School of Business, and research firm Rockbridge Associates, Inc. This is good news for ecopreneurs, especially since the survey also notes that many consumers want to buy “green tech” products, but […]